Over the years, social media has emerged as an indispensable form of marketing and everybody needs to bring their A-game to get noticed. We’ve all been trying to make our mark in our own ways, but have you really gone the whole nine yards? Here are a few tactics you need to incorporate in social media marketing for restaurants to create a buzz:
Engagement Over Promotion
Rather than flooding your feed with discount-based or extremely promotional posts, there should be an ideal balance between the two. There need to be certain posts that are solely targeted at engagement, and even the promotional ones should be done in a witty and diplomatic manner that are visually appealing.
One should focus on live videos, boomerangs and other forms of spontaneous social media activities since they gain more traction as compared to simple food shots. Whether it’s your chef whipping up a signature dish in fast motion or your mixologist pouring a cocktail in reverse, live videos often grab a lot of attention and help in bringing your brand to life.
Capitalize on Trending Topics
If there’s something trending across the city or even the country, you can integrate the topic with your brand in a witty manner, and easily be the talk of the town in no time! Whether it’s national news like the liquor ban or just a movie making a buzz, anything that’s making headlines or drawing people’s attention can be capitalized on.
Keeping Up With The Latest Social Trends & Techniques
Whether Instagram stories are the latest trend or Facebook live is in, you should always stay on top of what’s in and what’s out. Venturing beyond conventional picture posts to 360 degree photos and beyond monotonous videos to live ones could also play a huge role in sprucing up your social platforms.
Consistency is The Key
A couple of brands tend to post a lot initially, but as time passes, the frequency reduces and so does their following. There shouldn’t be too many posts clogging your feed, but at the same time your platforms shouldn’t seem abandoned.
You could go viral by either connecting with your audience on an emotional level, offering an extremely crazy and offbeat deal or just a drool-worthy food post that makes their jaws drop. If your content is top-notch, timing is right and there’s a little boost from Influencers, you could do wonders!
Spread The Word Via Influencers
A great way of creating a buzz about your restaurant is through an influencer outreach program. Influencers have a wide and loyal audience following them religiously, so these guys putting in a good word could help you acquire their fan following!
User Generated Content
Although using content by influencers is a big hit, we shouldn’t rule out our customers’ content either. Responding to reviews, engaging with customers and reposting their content also helps establish good relations with them and making loyalists.
Measure Your Success
Once your social media marketing strategy is on track, you must analyze what’s working and what’s falling flat. Some people are able to capitalize on Facebook while others create a great bond with customers through Instagram giveaways and contests, so measuring your success is a must.
Summing up, one must learn from competition, try new techniques, study what’s working for them and use their USP to their advantage.