The Ultimate Guide: Nail Your Restaurant Business Using Customer Feedback

When a customer dines at a café or a restaurant, food is just half of the story. It’s the overall experience that counts, including the way diners are treated by your staff.

According to a recent study, 73% of diners prefer more personalized experiences, even if that means a brand uses their personal data. During the busiest hours, collecting information, managing it, and personalizing the user-experience can be difficult. With inResto Feedback, you can now get access to an all-in-one platform that can be used to give your customers a valuable and memorable dining experience.

Managing Feedback through Analytics

It is essential for any restaurant to get honest customer feedback to improve its overall service. inResto feedback takes the customer’s particulars and intelligently tracks the data points to build reports in the inResto Dashboard. These reports are then used to segment your audience and create a database. It also sends reminders to your visitors and creates personalized wishes and customized offers. In a nutshell, it helps you monitor every aspect of your restaurant from the diner’s perspective so you can optimize its performance and take preemptive steps to fix recurring issues.

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Feedback for the Food Menu

Of course, understanding your customer’s perception of the taste and texture of the food, and their suggestions to help you improve the dishes you serve, and add to the restaurant’s menu, is invaluable. After all, one must consider constructive feedback from their diners, rather than working on uncertain assumptions.

Another important thing to keep a track of is food quality in real time. If a recipe goes horribly wrong, it needs to be addressed immediately before it spreads across social media. On inResto, as soon as a bad review gets entered in the food section, not only will the customer be given more options to get the details of what went wrong, but you will also get an alert so you can go to their table and remedy the situation with an offer of a free meal, a complimentary dessert, or whatever else you choose, before the news spreads to their social circles.

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Feedback for Staff Performance

The ratings for each staff member in accordance with how they treated the customers, gives an idea of the staff’s performance. This leads to a better analysis of the staff performance and gives you reliable data to assist in your hiring and training decisions. You could even design reward platforms to recognize and/or incentivize your staff based on their ratings.

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Feedback to fix issues as they happen

The immediate grievance redressal system lets you approach the customer at your restaurant as soon as they give a rating of 2 or less on any of the questions on the feedback form. When this happens, you are immediately alerted, so you have an opportunity to discuss the matter with the diners and try and improve their experience then and there.

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This information extracted from the feedback can be used in a constructive manner to build loyalty programs and campaign ideas to recognize, re-engage and connect with your customers.

Conclusion

You have spent a fortune on building and developing your dream of a restaurant. So why take a chance on guessing what your diners think when you can track everything easily with technology. Get inResto for your restaurant and manage every aspect without a hassle. Especially with inResto Feedback, cold, hard data can make your customers’ dining experiences feel more warm and caring.

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