As digital marketing techniques have taken over the world, we often forget the offline efforts that need to be made to sustain the online ones. If you’ve gone all out with social promotions, support it with these on-ground marketing tactics: Food Festivals Whether it’s standing out of the crowd, approaching new clientele, interacting personally with […]
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Entries by inrestoblog
The weekend is here, and along with it comes the huge trail of customers lined outside your restaurant desperately waiting to party over dinner and drinks. While peak hours increase your sales, they also increase the chances of chaos, frustration and conflict. No customer likes to wait, and don’t think much before heading over to […]
The QSR industry in India is an aggressively growing industry but the obstacles that it faces today are also equally challenging. As per NRAI’S India Food Services Report 2016, the size of the QSR market was estimated at 9,125 crores in 2016. It is expected to grow at a CAGR of 22% to reach 24,665 […]
Sometimes, you might be checking all the boxes by getting new diners through various PR activities and well-executed social media campaigns, but what if you’re not able to retain them? You know a diner wouldn’t return if they get into an argument with your staff or storm out, but what about those customers who don’t […]
These days, employing the latest technologies is playing a huge role in raising efficiency, cutting costs, minimizing staff requirement and enhancing dining experiences. So, along with basic technology like online table reservations, restaurants have started adopting the latest advancements to stay up to speed and be as efficient as possible. A Tablet For Everything! Do […]
What, according to you, are the five industry secrets every restaurant must adopt for success? I don’t know if there are secrets left in the restaurant trade. My answers are more insider tips or best practices I have observed over the years, which may aid in a restaurant’s success. There is no ‘one size fits […]
Having more than 24 years of experience in the field of F&B and hospitality, Raminder Bakshi is famed as a “Young Turk” from his early days. His farsightedness and leadership helped him set up food courts, hotels, resorts and restaurants with unmatched hospitality. At present, he is founder of The Baking Lab, The Art Culinnaire […]
A great platform to learn all about the new technologies and services that are contributing to the restaurant business, Restaurant Tech Live is a major European exhibition taking place in London this September. What it is. Restaurant Tech Live is a platform that’ll showcase the latest tools, technology, systems and adjustments that are reshaping restaurants […]
Loyal Diner: ‘Hey, do you want to go have waffles? I have a coupon with 50% off desserts’. Prospective Diner: ‘That’s a pretty generous discount. You must be a regular visitor at their restaurant’ Now that’s a delightful conversation clearly highlighting the benefits of customer loyalty programs. With competition brewing on all sides, […]
We all get myriad notifications and emails from every corner. Each message is vying for our attention while trying to avoid getting automatically thrown into the spam folder. With the evolution of technology, there are countless ways by which you can get in touch with your customers, but we mustn’t get overzealous. Today, we’ll share […]
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