Ways You can Control Noise in Your Restaurant

Most of us have, at some point in our lives, had an unpleasant dine-out experience, just because the restaurant in question was unpleasantly noisy. Statistically, ‘excessive noise levels’ is among the top three most common customer complaints that most of the restaurants face. 

Whether it’s the annoying hum and whirr of kitchen machinery, the clanking of cutlery, loud co-diners, or a particularly whiny kid, or even unpleasantly loud music, these noises can get on your customers’ nerve, disrupt important conversations, kill magical moments of intimacy, and effectively destroy what your diners anticipated to be a pleasant evening out. 

It can lead to customers walking out, never coming back, criticizing your restaurant on public fora, and spreading bad word of mouth, tangibly hurting your business. 

Here are a few steps that you, as a restaurant manager/owner, can adopt to address the issue, effectively: 

1. Interior Design Solutions

  • Keep noisy kitchen machinery and frequently used equipment – blenders, grinders, ice machines, and such far from the dining area. 
  • Use cork-lined sound-proof kitchen doors to prevent the kitchen noises like the clanging of pots & pans and conversations of the chefs from going out in the dining area. 
  • Add carpets, drapes and curtains, cushions and upholstery and other sound-absorbent soft furnishings all over the restaurant, to muffle and minimize discordant outside noises. 
  • Use rubber caps at the bottom of the chairs, table, and sofa legs, to eliminate the sound of furniture scraping against the floor. 
  • Incorporate separate booths and cubicles for couples and groups who are seeking to enjoy a romantic or intimate meal. 
  • Indoor plants like Ferns, Peace Lilies, and Baby’s Tears are good natural sound absorbents that can not only reduce noise by 6-15 decibels but also add to the aesthetics of your restaurant and improve indoor air quality. A healthy environment always feels pleasant.

2. Psychological Solutions 

 

  • An intimate setting with dim lighting and soft music are the most preferred choices for date nights and intimate gatherings. When the vibe is pleasant, the diners go with the flow and it is less likely that they deviate from it. Also, Reservation apps make it easier for you to give every diner their preferred table or section at the restaurant.
  • A Formally dressed staff that engages with the customers politely, subtly encourages the diners to hold pleasant conversations amongst themselves as well.

3. Infrastructural and Human Resource Solutions

  • Train hostesses and ushers to seat customers accompanied by kids at a designated area within the restaurant – ideally one that is subtly isolated from the rest of the crowd.
  • Some child-friendly eateries have designated kids’ zones with toys, games and trained waiters to keep the little ones occupied & fed while they play. In this way, the parents and other diners can also enjoy their dine out moments without any disturbances. 
  • If your restaurant serves alcoholic beverages, you can train your waiting staff to take subtle measures to turn down repeat orders and firmly discourage or refuse repeat orders to tipsy customers, to prevent them from turning raucous and unruly.

 

Make Every Customer your Restaurant’s Brand Ambassador

It is always larger than life experience for the customers when you grant them good experiences other than just good food. Hence it is necessary to ensure that every customer has, not just a pleasant but delightful dine-out experience, every time they visit you. You can monitor where your restaurant stands in terms of diner experience through feedback apps.

This keeps your restaurant in the limelight despite the increasingly competitive environment. Your first-time customers would be repeat customers, which will eventually become your regular patrons, and then the active brand advocates who spontaneously recommend your restaurant to every next person they meet.

The Restaurant Affair- Bengaluru Chapter

Introduction

The Restaurant Affair is a series of events for restaurateurs to get updated on the notable insights and ongoing trends that are shaping the restaurants of today.

The Restaurant Affair- Bengaluru Chapter was the first edition where about 100-150 Restaurateurs and Industry icons of restaurants and chains like Vapour Pub and Brewery, Theobroma, TOIT, Byg Brewski Brewing Company, Conrad, and more of the likes gathered. It was an opportunity for restaurateurs to reconnect with their industry folks and meet new ones.

Here’s what happened:

1. Panel Discussion

When our panelists got to talking, secrets were spilled, and the audience was all ears. The restaurateurs were exposed to insights, and business ideas, no book or classroom lecture will tell you about yet! There were talks about how restaurant technology is changing the face of the industry and how the technology product suites like the one inresto has to offer, helped established restaurants and newbies make a mark.

2. Dineout’s journey

Among various restaurateurs’ stories, there was ours too! Our co-founder Mr. Vivek Kapoor took to the stage, and the audience was thrilled and inspired to hear the journey. From being just a reservation platform to being restaurant enablers, we have come a long way. 

The B2B arm of dineout – inresto aims at enabling restaurants to achieve maximum efficiency through the valet to valet, cost-effective, and plug & play product suite that has helped 10000+ restaurants boost their business, globally.

3. Technology Workshops

After being introduced to technology solutions and dynamic innovations, we took the restaurateurs through the working knowledge of the products. Our audience got to try their hands on the latest technology solutions. 

If you missed being a part of the event or happened to miss this session, you can experience our entire product suite here

We topped it all off with a happy hour of wine, dine, and unlimited conversations!

If you are enticed to be a part of a restaurant affair like this, let us know at info@dineout.co.in so that we can meet you while we’re on the road. We are city hopping, and our next destination is Hyderabad. We can’t wait to hear that city’s restaurant story! 

 

How to Choose the Right Restaurant Management Software

No matter what the size, scale and spread of your restaurant operations may be, the right set of restaurant management solutions is your most reliable source when it comes to both efficient management of operations and optimal planning for long-term growth and expansion.

Understanding the Complete Restaurant Management System

A complete restaurant management software is your solution to every possible challenge your restaurant faces in its day to day operational activities. Solutions that are developed and customized to fulfill the specific needs of the F&B Service industry. It lets you manage your restaurant without hassles, saves human effort and costs.

The complete restaurant management solution includes the following functional modules:

  • Point Of Sale 

    A Billing and settlement system that works across all conceivable payment modes.

  • Supply Chain Management (SCM)

     A tailored, ingredient-level solution for recipe and inventory management.

  • Digital Menu

    A digital ordering system that simplifies KOT management, and enables automated direct-to-chef orders through a smart Kitchen Display System or kitchen printer.

  • Reservations 

    A technology system that efficiently manages Table Bookings and walk-in Reservations.

  • Digital Feedback 

    Customer Feedback is taken on your smart device which stores all the customer data and also enables instant grievance redressal.

  • Customer Relationship and Loyalty Management 

    You can do targeted marketing by running customized campaigns and loyalty programs through an automated programmatic approach.

  • Reporting & Analytics

    There are relevant modules to analyse data for continuous cross-functional improvement.

  • Digital Presence 

    Developing an informative website and mobile app for your restaurant.

With the emergence of multiple restaurant management software-as-a-service based solutions, and a mushrooming of online software providers, the solution is now not only accessible and affordable to the smallest and newest players, but there is also a plethora of choices. Today’s cloud-hosted solutions cater to your restaurant’s every possible need. 

Criteria Of Selection

Considering we have a vast pool available to choose from, you might need a guide to select the best of the options. Here’s that:

1. Customizability 

It’s best if the software you choose can be tailored to suit your restaurant’s specific requirements. In some cases, open-source software allows for customization at a coding level.

2. Compatibility 

The solution has to be compatible with your restaurant’s legacy software, with other commonly-used software and with the hardware devices in your restaurant.

3. Scalability  

Choose a solution that seamlessly supports volume growth and geographic expansion, as well as the diversification of operational models within your business. You don’t want to keep changing your software as and when your restaurant expands. Remember, these software are meant for you to save costs and not raise them further.

4. Flexibility

A solution that allows you to pick and choose, add to or delete modules within the overall software package, based on stage-of-life-cycle needs, is the optimal solution. A smart software for you to make smart choices is what you need for your restaurant.

5. Usability 

When the customer interface is friendly, instinct-driven, and informative, it is easier to use, and you don’t waste too much time figuring out how to operate the system. 

6. Advanced Analytics 

When the solution tracks performance, provides insights and indicators, one can analyse and make continuous improvements and optimize operational performance.

A restaurant that is customer-friendly and has revenues flowing is every restaurateur’s dream and you don’t want to compromise on that. And you don’t have to! Now that we have created a guide for you to choose the correct solution which can make it happen, you don’t have to wait any further!

Ways to Go Green at your Restaurant: Make it an environment-friendly space

Don’t you think the world looks good in green? The restaurant industry definitely thinks so, and the last decade has witnessed some efforts by restaurants to go green. The movement has gathered steam, and ‘Go Green’ is fast becoming the new mantra. Some restaurants have even adopted eco-friendly themes as their principal USP.

The Indian Food Service industry will be worth Rs 6 lakh crore by 2022-23, with a CAGR of 9%. While the industry does much to sustain the growth impetus for the economy, in terms of its impact on the environment, it leaves much to be desired. 

Here are a few guidelines for restaurateurs who sense the winds of change, but remain unsure about how to get the ball rolling: 

1. Ethical sourcing

One of the best secrets to keep an eco-friendly environment lies in your own backyard. Grow your own or source organic foods and follow a strict farm to fork policy.

You must ensure that suppliers follow ethical crop production and animal welfare norms.

2. Ditch Paper, Log in with Technology

Cut down on paper usage. Living in the digital age and time, this can’t get any simpler

We know that the billing systems are all on your computers. Gone are the days when you had to sit at the counter writing bills on paper. 

Adopt digital Menus. This upcoming concept has been adopted by many restaurants- Lord of the drinks (First fiddle restaurants), Slay coffee and Pind Balluchi being a few examples. And guess what, you don’t even have to invest in a computer system or tablet. The diners can open the menu on their phones by just scanning a QR code and you can also cross-sell / up-sell, through these, easily.

3. Water conservation and efficiency

Recycle used water for cleaning and watering plants.

Fix leaky fixtures and install low-flow faucets in toilets and kitchens.

And the most simple way in which you can do your bit for water conservation is by joining NRAI’s initiative called #GlassHalfFull, which instructs the waiters to fill glasses half-full unless otherwise requested by customers.

4. Waste reduction and management

Invest in a tailored and analytics-based inventory management software that is smart enough to inform the management about the excess stock in inventory to maintain efficient inventories, particularly with perishables.

The advanced data analytics solutions in these software help the management to study consumption patterns and arrive at optimal serving solutions and portion sizes. 

Follow government guidelines in segregating and managing waste efficiently to minimize greenhouse gas emissions and reduce your carbon footprint.

And don’t forget to donate the leftover food to local shelters. 

5. Ditch plastics. Go eco-friendly.

Explore alternatives to plastic for packaging, straws, stirrers, bottles, tumblers, and cutlery. The alternatives could be bagasse packaging and cutlery made of wood – just like JustBe café in Bangalore. 

Use eco-friendly paper towels in bathrooms and kitchens.

Consider going back to our roots with banana leaf plates, clay tumblers, and papaya leaf straws.

6. Sustainable interior décor

Use furniture made of biodegradable wood, such as bamboo.

Buy organic cotton only from local sellers. 

Use all-cloth linen, such as tablecloths and napkins.

 

Remember, going eco-friendly is not just the right thing to do. It’s responsible, noble, and selfless. It can also pay-off tangibly. It helps you connect with your millennial customers over a shared cause, to earn their appreciation and repeat patronage. 

According to a recent green dining survey, a total of 65% of customers said that they are willing to pay 10% more to dine at an eco-friendly restaurant. 

Who thought being eco-friendly can result in hiked revenues too? You cannot not go green after reading this.

 

Restaurant Industry Trends that Shaped the Past Decade

This decade saw an array of new trends, from theme-based restaurants and cafes to rise of restaurant tech, third party dining out and food delivery aggregators. Further, emerged many unheard concepts like buffets and cloud kitchens which uplifted the industry and spoiled the consumers for choices, especially in metro cities. 

Trends that dominated the industry in the past decade: 

Online Ordering & the Rise of Food Delivery Aggregators 

 

Keeping up with the smartphone generation, emerged online ordering which offers varied menus & live-tracking. While direct delivery from restaurants is popular, the online food delivery aggregator app space has interesting deals and offers to attract new diners to their platforms. 

Another set of aggregators is the dine-in food aggregators who promote restaurants, cafes and more. These aggregators allow customers to rate and post reviews for a particular restaurant, helping other customers to choose where they want to dine out. Fortunately, food aggregators also allow restaurants to launch offers and discounts online to attract more customers.

Traditionally, dining out was an occasional affair and a luxury for many. Now, it is a trend and at-your-disposal service. This has sprouted the rise of food aggregators and the services they offer. 

Growth of Restaurant Technology

 

With customer centricity being the disruptor, restaurants aim to provide a delightful experience to diners and restaurant tech companies do the same for restaurants. 360-degree restaurant management solutions have emerged as a valuable tool for restaurant owners and managers as they help elevate the customer experience and restaurant sales. Here’s how: 

  • POS software can help  manage billing, order queues, online orders and more
  • Supply Chain Module can help manage inventory, vendors, and minimize wastage
  • Reservation Applications allow customers to book a table from anywhere and arrive later to avoid waiting time
  • Feedback Applications aid in collection of customer feedback and instant grievance redressal 
  • Automated marketing campaigns enable engaging customers online, based on their demographics and other preferences.

Digital Menu Solutions help customers place orders at restaurants directly from their phone and simplify menu alterations, cross-sell and up-sell  for restaurants

Having all this and more in a single connected ecosystem gives the restaurant insights on customer preferences and behaviour to take their experience to the next level.

Casual Dining became the Preferred Dining Choice

 

In the last decade, dining out has become more than an occasional affair. The decade caught glimpses of friends partying and families catching up on gossip at casual dines the most.

Casual dining has emerged as an informal way of eating food and creating memories. Mostly preferred for after-work outings or by college students, these restaurants not only provide scrumptious food but are also easy on the pocket.  People can go out anytime, eat all-day food, and they don’t have to follow a dress code. 

Wellness Warriors Enter the Industry

The restaurant industry has seen a rise in health-conscious consumers following which a trend of wholesome and clean menu choices have emerged with dedicated health-based restaurants. Restaurants can easily take advantage of this trend by modifying recipes and offering options to their customers. And the best part is the food is still tasty!

With so many healthy eating restaurants opening up, dining out is no more equal to counting calories later, but only counting memories! Catching up with the healthy eating trend has never been this easy.

Staying on top of restaurant and food trends will give you an edge over the competition. Whether it’s focusing on healthy ingredients or implementing technology in your restaurant, the bottom line is all about giving consumers what they want. While the growth of the restaurant industry in the past decade may have been unanticipated, it has shaped the way we dine out. Now, it is easier to order in or go out for a meal. 

Restaurant promotion strategies to adopt during Christmas

It’s Christmas time, and we can already smell big feasts, love, and friends getting together.

Everyone is all hyped up for the holiday season and has begun their search for the restaurant that resonates with their Christmas spirit the most. Let them know that your restaurant is their perfect choice.

Promoting your restaurant during wintertime pays off, especially around Christmas, when food is on everyone’s mind.

Here’s how you can do that:

Incorporate a New Christmas Menu

Christmas is just incomplete without plum cakes, gingerbread cookies, wine, and hot chocolate. If your menu doesn’t consist of any of these, then add a few of them. Show your chef’s skills in preparing holiday favorites. Not only will you attract a whole new crowd, but also, if these items are a hit, you can feature them more often and keep the crowd coming back for more.

You can also cross-sell by creating fun combos of these items with the dishes that customers are most likely to order. If your restaurant has a digital menu, it becomes easier to add new items and create combos last minute. It lets you save the cost, time, and effort involved in printing and planning a whole new paper menu.

Add Christmas decor

Add a little Christmas feel to your decor by setting up a Christmas tree, a string of fairy lights, and tinsel inside your restaurant.

You can also introduce Christmas takeaway cutlery or napkins which, could prove to be a huge customer magnet.

Starbucks introduces new Christmas cups every year, and I would be lying if I said I was not there just for the cups!

Run Christmas campaigns on Social Media

Instagram feeds are always hungry for pretty looking Christmas feasts and decor photos, and that’s your perfect chance to attract more customers as a lot of diners first look up their social media to decide where to dine out! So, do some fancy photography of your flattering Christmas decor and the special feasts, and post them out. 

You can do targeted marketing by sending out a round of SMS and emails to your customers, informing them of your latest Christmas offers. Campaign apps that enable you to do all that effortlessly with just one tap are going to be your best tool for this.

 

Play the Secret Santa

It’s that time of the year when the kid in you is waiting for Santa Claus to visit you with gifts. No matter how old you are, everyone deserves a gift from Santa! Engage customers by playing the secret Santa for them: 

  • You can give away gift cards to selected diners as a part of your restaurant’s loyalty program, which will keep them coming back for more.
  • Send fortune cookies at your diner’s tables with Christmassy notes and blessing to keep the festive spirit alive!

 

Organize Christmas Events

Diners often go out for regular dinners, but it’s not just any other Saturday – it’s Christmas, so give them a little something where they can engage, and have fun. 

To make the night interesting, your restaurant can:

  • Host Christmas carol karaoke: A festive soundtrack of all the best Christmas songs is essential to set the mood.
  • If your restaurant regularly hosts live music events, you can call artists to sing jazzy Christmas music.
  • You can host breakfast with Santa or even midnight buffets for celebration nights we wish never ended.

Donate leftover food

“Christmas is doing a little something extra for someone.”

-Charles M Schulz

As we said, everyone deserves a visit from Santa on Christmas, do your something extra for the poor by making a feast happen for them by donating food.

It’s not a promotional strategy but something that Christmas calls for! 

Your restaurant is going to be filled with memories of families getting together, friends reuniting, and kids discussing their Santa stories. And just like Santa Claus does, you would bring a smile to your customer’s faces by providing them a mesmerising customer experience.

 

Merry Christmas to everyone! 

Why Your Loyalty Program is Not Creating Loyal Customers?

As consumers, haven’t we all gone crazy over black Friday sales and discount coupons on our favorite brands? That’s exactly what your customers are seeking when they visit your restaurant for their favorite food! Hit their right spot, and they become loyal to your brand forever. And choosing the right loyalty program is your way to go!

In 2016, the restaurant market was worth more than 3.09 lakh crores, and the food-service industry is expected to grow to a whopping 5 lakh crores in 2021, at a Compound Annual Growth Rate (CAGR) of 10%.

In a booming market, losing customers is a cold pie nobody wants to eat. Given that, retaining customers can  actually boost profits by 25%, which makes it doubly crucial to retain existing customers. This is where the loyalty programs sweep in.

Steps to create an engaging loyalty program:

Loyalty programs have proved to be a good way to make customers visit your restaurant over and over again. They have to appeal to the customers on a personal level.
The tech-savvy generation might not be quite thrilled with the coupon loyalty programs as much. So how does one build an upgraded loyalty program that appeals to the customers and drives sales?
As per the statistics of Aron Allen and Associates, coffee giant Starbuck’s ‘My Starbucks Rewards Loyalty Program’ was launched in 2010. It later added a digital component and went on to garner $1.2 billion in customer funds as of the first quarter of 2016. In 2017 the second quarter rewards accounted for 36 % of US Starbucks sales.

Identify the Right Program

Loyalty programs impact profits and need to be structured in a way that suits your business model. Be it visit based, spend based, or a combination of the two.

The QSR Magazine reports say that Panera introduced a tech-driven ‘integrated guest experience’ at an outlay of $42 million in 2012. The tech boosted sales, reduced the food receiving time to less than five 5 minutes from 6-9 minutes, and saved 1 – 4 minutes per order.

Make the Best Use of Data

There is nothing like the effective use of customer data to make a good loyalty program work great for your business.
Guest and Reserve apps, available in the market, enable you to deep-dive into the customers’ past visits and orders, their preferences in terms of dish preparation, seating arrangements, and so on.
You can also tag your customers in your system so that the arrival of a priority customer does not catch you on the wrong foot. Customers who visit your restaurant also receive promotional offers and feedback communications.
These apps have the analytics feature to generate insights on average waiting time, optimal table layouts, and more to help your brand get a competitive edge.

As per the statistics provided by the National Restaurant Association, tech is the rage for millennials with 32% factoring it in their choice of QSRs and 28% factoring in for their choice of full-service restaurants.

Keep It Easy with Feedback Apps

Feedback Apps cut out paper hassles and let you focus on the feedback that is valuable for your business. With these apps, you can get better insights on customer preferences. A bad experience can easily be neutralized on the spot with a great feedback app.
A contemporary, seamless feedback app integrated with your loyalty program will be simple, highly customizable, and give you insights on customer behavior for smarter marketing. Further, it will enable you to enhance the customer experience in different ways to win positive online and social media reviews.

36% of diners factor in information from review sites like Trip Advisor and Yelp, while 34% use social media information in their decisions.

Keep Your Staff in the loop

Well executed loyalty programs have one thing in common – a well-informed staff. Even if your loyalty program uses all the bells and whistles that go with the app, you just cannot afford to miss out on the human element.

So, before you roll out your loyalty program, take your staff into confidence, and seek their inputs. Your staff may be able to give you amazing insights into various aspects of customer behavior, preferences, etc., and their suggestions might prove to be extremely valuable for the success of your loyalty program.

Reward Programs are profitable for every business

Reward programs offered by restaurants drive traffic, track customer spending habits, help delight existing customers, and convert them to long-term customers. Be it a massive multi-outlet business or a small stand-alone one, every restaurant should offer a loyalty program to accelerate their business through repeat customers.

A well-planned loyalty program will let your customers relax, knowing that they’ll always earn more rewards – without taking a hit to their wallet. And for you, you can rest assured that your existing customers will be your everlasting ones.

 

email marketing mistakes

Common Email Marketing Mistakes & How To Avoid Them

72% customers still prefer companies to contact them via email – and restaurant business is no exception. For a restaurant, sending promotional and offer related emails is one of the most common marketing strategies to get customers and generate revenue.

But how often you send an email campaign that has a significant effect on your restaurant business or your email engagement rates? Will sending more emails get you more customers? Why your customers might not be clicking your emails?

In this article, we will reveal the answers to the above questions, common mistakes that a restaurant makes while sending their emails and the best solution to avoid them.

You’re Sending Too Many Promotional Emails
One of the major reasons that your user unsubscribe from your emails is due to high frequency. There is a chance of losing potential value customer if they unsubscribe from your email list. While the ideal time and frequency of sending promotional emails vary from industry to industry, data suggests that people are open to receiving emails once a week or twice a month.

Solution
Don’t bombard your user’s Inbox with frequent emails. Plan your email marketing strategy and opt for weekly or bi-monthly newsletter or discount code. Also, you can go for “manage email preferences” instead of “unsubscribe” where you can give your users an option to reduce the frequency of emails received by you. This way, you won’t lose a chance to connect with your valuable customer.

Your Mailing List Is Not Relevant
One of the most common reasons that your email is not working for your business is because you are sending it to the wrong database. Building a relevant mailing list for your business is extremely important. Once you have your own base of interested foodies, you’ll see a significant change in your email performance.

Solution
It is extremely important to understand the source of your customer data and its relevance. The best way to get the customer data is by collecting it yourself. When a diner visits your restaurant, ensure that you collect user’s data either during walk-ins and/or while taking the feedback. For error-free data collection, we would suggest you to go for a digital platform to collect feedback and manage reservations.

You Are Sending The Same Email To Everyone
A common user received 121 emails per day. Now, that’s a lot of emails. If you want your email to stand out, then it is important that you should go for email personalization and customization. Compared to non-personalized emails, personalized promotional emails have 29% higher unique open rates and 41% higher unique click rates. (Source – invesp)

Solution
Segment your mailing list based on loyal diners, new diners, diners who haven’t visited your restaurant for a while (say 2-3 months) and diners whose birthday/anniversary are coming. Personalize the communication and trigger targeted email campaigns based on the user’s data. Greeting your diners is not only common courtesy in email marketing But also a perfect reason to include an offer that’s hard to resist

To Sum Up
Email marketing is a powerful tool to promote your restaurant, given that you avoid these mistakes. To conclude, here are the three most important points to remember:

  • Use digital platform to a high quality mailing list.
  • Create an email marketing strategy where you define the frequency of your emails.
  • Choose appropriate criteria for segmentation and personalize communication accordingly
SMS Marketing For Restaurants

How To Use SMS Marketing To Get Better Return Of Investment (ROI)

With an approximate 98% open rate and 90% is read within 3 minutes, SMS is one of the most effective marketing channels to communicate with your customers and keep them coming back. Far from being dead and buried, even after the emergence of alternative messaging channels and marketing platforms, SMS marketing is alive and thriving.

Why SMS Marketing Should Be A Part Of Restaurant Marketing?

Even after having an amazing menu, ideal location and perfect staff, no restaurant can survive without consistent demand. While some marketers still grapple about the value impact of SMS marketing, there is no other marketing channel that can guarantee to be seen by the customer at such affordable rates. Here’s why it’s worth the effort

1) It’s Effective

Unlike email which has an open rate of approx 25%, SMS’s open rate can go up to 90% – which is perfect to hold customer’s attention. SMS message arrives quickly and is read in seconds – thereby performing 4-5 times better than any other forms of advertising.

2) It’s Omnipresent

Your coupon might get lost, menu gets buried on road or junk drawers, emails might land up in spam but text messages are available anytime you customer wants to refer to them. And since SMS is a more intimate form of communication, there are higher chances that your diners will go through it.

3) It’s Super Affordable

If used correctly, SMS can give you maximum ROI than any other marketing channel. The cost of 1 SMS in India is close to 16 paise. An enticing text sent at the right time can attract more diners. This means more profits.

6 Ways To Use SMS Marketing To Get Better ROI

The small difference between SMS Marketing and a Profitable SMS Marketing is the way you utilize this platform. Here’s how you can use SMS Marketing that will help you increase your business revenue.

Promote Your Limiter Period Offers

Limited Time Offers & SMS compliment each other. Send time-sensitive offers to your customers to drive immediate traffic.

“3 COURSE MEAL FOR Rs.740. Choose from a wide range of starters, mains, & deserts. FREE drink with all KIDS MEALS. Limited Seats. Hurry! Call us at 01234567890”

Send Exclusive Birthday/Anniversary Discounts

Personalized message is a warmer approach to connect with your customers. Extract the details of customers with upcoming birthdays and anniversaries and send them a short and sweet message with an exclusive offer, discount or a freebie, which is enough to win over a lifetime customer.

birthday wish sms

Build Long Lasting Relationship By Showing Gratitude

As soon as your customer make a reservation or walk-in, send them a “Thank You” message and provide them with necessary details.  You can also include the special of the day or any event that you are organizing.

Decrease No-Shows With Reminder SMS

One of the major reasons for a no-show is because your customer forgot about his/her reservations. Ensure that you remind them about their upcoming reservations by sending a reminder SMS with necessary details. Also, add a Call to Action to change or cancel the reservation so that you can use the table in case of any cancellation.

Advertise Your Loyalty Programs

According to a study, retaining customers can increase your profits by 25% or even more. Of course, it makes sense to put in more efforts to nurture existing customers. Not to forget loyalty programs are one of the best ways to make your customers come back to your restaurant. Invite, Update & Remind your customers about your restaurant’s loyalty programs.

Ask Them For A Feedback

Didn’t take feedback? Worry not, send SMS to your customer and take feedback online.  Instead of filling out a feedback form, send them a text an hour after they have finished, ask a couple of questions about the food, service, and environment.

Conclusion

With a data-powered marketing automation platform, you can easily automate these SMS marketing campaigns. This way your SMSes will send whenever a customer satisfied the criteria set by you. This way you can save time & money.

seating layout tips

5 Seating Layout Mistakes That Are Affecting Your Business

Did you know that 65% diners say that getting their preferred seating arrangement in a restaurant would increase their loyalty? Investing in a perfect seating layout means investing in the success of your restaurant. A smart seating layout is an important element of Restaurant Revenue Management (or RRM). RRM is basically examining the most effective ways to sell the right seat, to the correct customer, at the best price, and for an ideal duration of time.

Decoding a seating layout that helps your restaurant sales can be daunting. You might be doing many small yet major mistakes, affecting your restaurant’s sales. What are those mistakes and how you can overcome? Read on to find out!

#1 – Not Utilizing Restaurant’s Data To Drive Business Decisions

The idea behind collecting any sort of details from customers is to drive better business decisions. Collecting this data on a digital platform allows you to recognize your restaurant’s trends that can help you improve your service. Identifying and analyzing simple metrics like average wait time by cover size, most used sections/tables, preferred table types of your customers, average time spent on each table, etc. will give you important insights that would help you optimize your seating layout.

For example, if the average waiting time for 3 people is more, then you should increase the number of tables having 3 or more seating.


#2 No Clear Paths

Having plenty of seats to accommodate your customers is surely one of the major aims of a smart seating layout. But, people’s comfort should be kept at the forefront. Ensure that you have mapped a clear and direct path that would take your servers from kitchen to serving station (kitchen) to table, bar, etc. Similarly, the pathway from door to tables and then to the washroom for your customers should be clear. The space between seating should be at least 2 feet. Most importantly, keep a clear pathway to fire exits in case of emergencies.

#3 Not Investing In Millennial Seating

If you wish to attract insta-savvy millennials, don’t go for yesteryears’ seating and tables design. Invest in tables and chairs that can be easily moved. A mashup in flexy furniture design, communal tables, variable tables, riotous amount of bright tone pillows is surely in. Create a communal dining environment by impromptu shoving tables, something like younger patrons expect.

#4 Boring Uniform Seating

Same seating for your complete restaurant might be easy but unfortunately, it’s boring! For example, having fixed high booth seating everywhere might make your customers feel like a maze. It also obstructs the view of your restaurant for other diners. Diners might struggle to contact the staff and vice versa. Booth seating is fab but when placed on the perimeter of your seating area. Experiment with the middle area with open tables which are easily movable in order to accommodate both small and large parties.

#5 Keeping Everything Public

While an open kitchen and right-in-front bar attract your customers, areas like wait stations, restroom areas, and storage area should be kept out of your customer’s sight. Make them easily accessible with proper signage and without keeping them in the full view of the restaurant.

Do you have any useful tips for a more efficient seating layout? Do share in the comments.