How to Choose the Right Restaurant Management Software

No matter what the size, scale and spread of your restaurant operations may be, the right set of restaurant management solutions is your most reliable source when it comes to both efficient management of operations and optimal planning for long-term growth and expansion.

Understanding the Complete Restaurant Management System

A complete restaurant management software is your solution to every possible challenge your restaurant faces in its day to day operational activities. Solutions that are developed and customized to fulfill the specific needs of the F&B Service industry. It lets you manage your restaurant without hassles, saves human effort and costs.

The complete restaurant management solution includes the following functional modules:

  • Point Of Sale 

    A Billing and settlement system that works across all conceivable payment modes.

  • Supply Chain Management (SCM)

     A tailored, ingredient-level solution for recipe and inventory management.

  • Digital Menu

    A digital ordering system that simplifies KOT management, and enables automated direct-to-chef orders through a smart Kitchen Display System or kitchen printer.

  • Reservations 

    A technology system that efficiently manages Table Bookings and walk-in Reservations.

  • Digital Feedback 

    Customer Feedback is taken on your smart device which stores all the customer data and also enables instant grievance redressal.

  • Customer Relationship and Loyalty Management 

    You can do targeted marketing by running customized campaigns and loyalty programs through an automated programmatic approach.

  • Reporting & Analytics

    There are relevant modules to analyse data for continuous cross-functional improvement.

  • Digital Presence 

    Developing an informative website and mobile app for your restaurant.

With the emergence of multiple restaurant management software-as-a-service based solutions, and a mushrooming of online software providers, the solution is now not only accessible and affordable to the smallest and newest players, but there is also a plethora of choices. Today’s cloud-hosted solutions cater to your restaurant’s every possible need. 

Criteria Of Selection

Considering we have a vast pool available to choose from, you might need a guide to select the best of the options. Here’s that:

1. Customizability 

It’s best if the software you choose can be tailored to suit your restaurant’s specific requirements. In some cases, open-source software allows for customization at a coding level.

2. Compatibility 

The solution has to be compatible with your restaurant’s legacy software, with other commonly-used software and with the hardware devices in your restaurant.

3. Scalability  

Choose a solution that seamlessly supports volume growth and geographic expansion, as well as the diversification of operational models within your business. You don’t want to keep changing your software as and when your restaurant expands. Remember, these software are meant for you to save costs and not raise them further.

4. Flexibility

A solution that allows you to pick and choose, add to or delete modules within the overall software package, based on stage-of-life-cycle needs, is the optimal solution. A smart software for you to make smart choices is what you need for your restaurant.

5. Usability 

When the customer interface is friendly, instinct-driven, and informative, it is easier to use, and you don’t waste too much time figuring out how to operate the system. 

6. Advanced Analytics 

When the solution tracks performance, provides insights and indicators, one can analyse and make continuous improvements and optimize operational performance.

A restaurant that is customer-friendly and has revenues flowing is every restaurateur’s dream and you don’t want to compromise on that. And you don’t have to! Now that we have created a guide for you to choose the correct solution which can make it happen, you don’t have to wait any further!

Restaurant Industry Trends that Shaped the Past Decade

This decade saw an array of new trends, from theme-based restaurants and cafes to rise of restaurant tech, third party dining out and food delivery aggregators. Further, emerged many unheard concepts like buffets and cloud kitchens which uplifted the industry and spoiled the consumers for choices, especially in metro cities. 

Trends that dominated the industry in the past decade: 

Online Ordering & the Rise of Food Delivery Aggregators 


Keeping up with the smartphone generation, emerged online ordering which offers varied menus & live-tracking. While direct delivery from restaurants is popular, the online food delivery aggregator app space has interesting deals and offers to attract new diners to their platforms. 

Another set of aggregators is the dine-in food aggregators who promote restaurants, cafes and more. These aggregators allow customers to rate and post reviews for a particular restaurant, helping other customers to choose where they want to dine out. Fortunately, food aggregators also allow restaurants to launch offers and discounts online to attract more customers.

Traditionally, dining out was an occasional affair and a luxury for many. Now, it is a trend and at-your-disposal service. This has sprouted the rise of food aggregators and the services they offer. 

Growth of Restaurant Technology


With customer centricity being the disruptor, restaurants aim to provide a delightful experience to diners and restaurant tech companies do the same for restaurants. 360-degree restaurant management solutions have emerged as a valuable tool for restaurant owners and managers as they help elevate the customer experience and restaurant sales. Here’s how: 

  • POS software can help  manage billing, order queues, online orders and more
  • Supply Chain Module can help manage inventory, vendors, and minimize wastage
  • Reservation Applications allow customers to book a table from anywhere and arrive later to avoid waiting time
  • Feedback Applications aid in collection of customer feedback and instant grievance redressal 
  • Automated marketing campaigns enable engaging customers online, based on their demographics and other preferences.

Digital Menu Solutions help customers place orders at restaurants directly from their phone and simplify menu alterations, cross-sell and up-sell  for restaurants

Having all this and more in a single connected ecosystem gives the restaurant insights on customer preferences and behaviour to take their experience to the next level.

Casual Dining became the Preferred Dining Choice


In the last decade, dining out has become more than an occasional affair. The decade caught glimpses of friends partying and families catching up on gossip at casual dines the most.

Casual dining has emerged as an informal way of eating food and creating memories. Mostly preferred for after-work outings or by college students, these restaurants not only provide scrumptious food but are also easy on the pocket.  People can go out anytime, eat all-day food, and they don’t have to follow a dress code. 

Wellness Warriors Enter the Industry

The restaurant industry has seen a rise in health-conscious consumers following which a trend of wholesome and clean menu choices have emerged with dedicated health-based restaurants. Restaurants can easily take advantage of this trend by modifying recipes and offering options to their customers. And the best part is the food is still tasty!

With so many healthy eating restaurants opening up, dining out is no more equal to counting calories later, but only counting memories! Catching up with the healthy eating trend has never been this easy.

Staying on top of restaurant and food trends will give you an edge over the competition. Whether it’s focusing on healthy ingredients or implementing technology in your restaurant, the bottom line is all about giving consumers what they want. While the growth of the restaurant industry in the past decade may have been unanticipated, it has shaped the way we dine out. Now, it is easier to order in or go out for a meal. 

How is technology helping restaurants increase reservations and revenue?


Your restaurant has finger-licking good food, great ambience, and you have also managed to get an excellent location for your restaurant, but so have the other 10 in the industry.

In such a highly competitive market, it’s imperative to lock-in as many customers as possible.

How can you do that, you ask?

That’s what we have technology for – to make your life simple and operations more efficient.

Whether you like it or not, technology is impacting your business, both inside and outside your restaurant’s walls. With Restaurant Technology evolving at a rapid pace, new trends are coming your way every week. It is essential to keep up with these to cater to your smart customers and remain at the top of the game.

In today’s fast-paced world, 45% of regular customers in restaurants are becoming more and more used to technology that is expected to simplify and speed up the entire transaction procedure. 

While there are hundreds of products in the market, it is vital to identify the products that are making an impact on the industry while being a good fit for your restaurant. Here’s how you can leverage Tech-based Restaurant Management products to bag more revenue: –

Leveraging Customer Data to Boost Sales

With applications like reserve and feedback, one can tap into customer data and map customer trends.

With this data, you, as the restaurant manager, can analyse customer behavior, preferences, patterns, and profitably utilize them by curating precisely the type of customer experience your diners are seeking.

Reduce Table Turnaround Time to Maximise Footfall

Reserve apps allow restaurants to manage their reservations and walk-ins most effectively from a single screen. Furthermore, 

  • There is no need to run around across the floors to find out the status of tables &
  • These apps create an efficient restaurant staff, thus saving a lot of time.

The restaurant can now seat more number of diners per day by improving the table turn around time, thereby increasing revenue.

Switch to Digital Menu to Save Costs & Cross / Up-sell Items

By switching to a digital menu from a paper menu, the restaurateurs can save a lot of cost.

Here’s how:

  • Each time you have a small change or a seasonal menu change, it saves on reprinting cost.
  • You can increase sales by cross-selling and up-selling through combos and offers.
  •  Table turn-around time is improved, so you can now seat more diners per day.

The smart menu recommends diners the dishes that the restaurant wants to sell specifically, and by strategizing it right, the restaurant can influence the customers’ decisions and sell them their most profit-generating items.


Instant Grievance Redressal to Avoid Bad Word of Mouth

With the digital feedback forms, the top management can instantly be notified of the feedback and the table number from where it has come. If it’s a bad review, the manager can instantly gratify the diner by giving him a discount or sending a free beer at his table.

How can a happy tummy spread bad word of mouth on social media or otherwise?

You just bagged yourself some happy customers!


Running the Right Loyalty Program to Keep them Coming Back

If your restaurant is on your diners’ favourite list, you must make them feel that they are important to you too. When you reward them, you give them a reason to visit you again!

And that’s how you can make your new customers your regulars too!

With the Campaigns Module, spread the word about your special offers and deals so they won’t be able to resist coming back. Who doesn’t like discounts, right?


Upgrading your technology may feel daunting, but it’s more than necessary for the success of your business.

You need to identify the correct management solution or a combination of them for your restaurant, and nothing can stop you from being on top of the charts.

You will thank us later!

Dineout Acquires Torqus – a SaaS based Restaurant Management Software

We are ecstatic to welcome Torqus, a Pune based restaurant management software to our family. Dineout has acquired Torqus, taking a step ahead in strengthening our position as a full stack service provider and making Dineout the largest dining out platform. Following this acquisition and a combined client base of 10,000 restaurants across 70+ cities in India, Dineout will be the largest platform in India to offer B2B and B2C restaurant management services.

“The food industry is thriving with innovations and we are excited to announce the acquisition of Torqus thus effectively making Dineout a full stack technology service provider to the restaurant industry globally. While most of the innovations have been taking place in aggregation and delivery space, Dineout and Torqus combined with enable us to tap the immense possibilities in the restaurant market. The wide range of SaaS products offered by Torqus and the wide range of Dineout will certainly redefine the restaurant market in India”, said Ankit Mehrotra, co-founder and business head of Dineout.

“Torqus is already the most comprehensive SaaS based restaurant management software platform in the industry. We are excited to join Dineout as together we can deliver the best end to end experience to Restaurateurs – from generating new business to managing back end operations,” said Tanmay Ratnaparkhe, co-founder and CEO – Torqus

About Torqus

Launched in 2013 by Tanmay Ratnaparkhe and Suneet Kulkarni as a POS (Point-Of-Sale) service provider, Torqus today offers a cloud based SaaS platform for restaurant business. This helps restaurants manage all their backend activities, ranging from procurement to billing to taking feedback from end customers post their meal. These services help you have a seamless dine in experience at the restaurant. Currently, it is being used in more than 3500 outlets across 70+ cities in 5 countries.

Torqus’ key strength lies in providing a highly efficient and convenient software to run a restaurant, including Point of Sale (billing system), Head Office and Supply Chain Management.

  • POS Software takes extensive care of all the functionalities of a restaurant outlet, ranging from steward management to managing a dynamic menu
  • Head office accumulates customer data, manages and tracks delivery stages, aggressive SMS marketing, as well as managing data from a single access point.
  • Supply Chain Management enables efficient management of the restaurant chain inventory by strategically coordinating all business functions, ranging from procurement and manufacturing to sale estimation and invoicing.

In September 2015, Times Group-owned, Dineout, acquired inResto, thus furthering their mission to enable thousands of restaurants become smarter and more efficient. Times Internet is World’s No.1 premium digital publisher and the digital venture of Times of India, India’s largest media and entertainment group.

Torqus joining hands with Dineout, is sure to make the platform a prominent force in the restaurant tech space. With this revolutionizing joining of forces, the only way for Dineout is upwards and onwards.

3 Simple Steps That Play A Huge Role in Getting You Online Reviews!

We live in a world where almost everyone uses the internet to share experiences and information, a good review can boost your sales dramatically.  As a matter of fact, over 80% of all people who will visit your establishment will have looked up what you have to offer online; before stepping foot inside.

An online presence on its own isn’t enough for your business to thrive. Good reviews from your clientele is equally important to survive and excel in today’s market.

Here’s how your wait staff can help you get more reviews:

You Must Ask

Let us tell you off the bat that the easiest way to get more reviews is simply by asking! Every customer understands the fact that reviews are very important to your business. As long as you provide excellent service and they have a good time, your customers won’t ever be annoyed if you ask them for a review.

If, however, you take reviews online, a simple “Hey Jack! I hope you had a great time tonight. Please consider leaving us a review on insert-website-name! It will help us improve your experience” will be perfect.

Rather than paying bloggers and influencers to put in a good word for you online, you must encourage your happy customers to review you online too.

Your staff are your brand ambassadors

You must remember that your employees are your biggest assets, not your four walls. Encouraging them to have a direct involvement in the success of your restaurant will create a sense of belonging, as well as help you in the long run.

Train them in a way that they are comfortable in having personal interactions with your customers. A lot of your wait staff have the ability to build an instant rapport with your customers, that is actually a very good thing.

If your customers feel at home, it will be very easy for you to get better and genuine reviews online. Having excellent rapport with your staff will pave the way; for if they feel at home, they will make your guests feel comfortable!

Have regular staff meetings, listen to your employees and be open to new ideas. Always look at the bigger picture!

Flaunt Your Reviews on Social Media

Incentivising diners to leave reviews is often associated with bribery and that’s definitely not the way to get authentic online reviews. But if you promote reviews left by diners on your social platforms, they’ll be happy to get recognition and other customers would also be incentivized to do the same.

Reposting images taken by diners is a great way of showcasing your dishes. It also ensures that your potential customers know how happy your loyal clientele is and how good your food is.

The most valued partnership in any business is between the boss and the employees. It is the same for your restaurant. You need to make your staff feel at home and train them how to deal and interact with customers properly.

If your employees feel a connect – a vibe, if you believe, will, in turn, connect better with your customers and help you get better reviews and recommendations.

How to Tackle Customer Feedback – The Good, the Bad and the Fake!

We all know that customer feedback is an essential component that can make or break any restaurant business’s reputation. Now if you’ve been receiving great feedback, your brand will automatically be held in high regard. On the other hand, even one bad review can go viral and ruin your brand’s image.

First and foremost, it’s crucial to own your feedback! A lot of times, feedback on third-party platforms are fake and unreliable. If you record feedback before the diner leaves your restaurant, you will be able to find out what your weaknesses are, track your staff’s performance and figure out what people actually think about your restaurant.

If you are reviewing feedback responses on other platforms, it’s important to identify whether the review is good, bad or fake. Once you filter them, you can develop different approaches to respond to all of them. The key is to set a few basic responses and personalise them as per every review that comes in.

Here are a few interesting tips, on how to handle customer feedback; the good, the bad and the ugly:

Make Loyalists Out of Good Reviews!

Appreciation from diners always means they’re already impressed with you. Now if you respond to these reviews with a personalized message inviting them back, they might just come back with a group of friends, helping you reach a new audience effortlessly.

Studies suggest that 78% of the time, customers prefer quick responses to good reviews about your restaurant. Engaging responses and thoughtful ones that reflect the review itself are even better.

Depending on InResto’s suite of products, such as the InResto Feedback application, positive reviews will expand your chances of building a larger forum for such reviews. It is always beneficial to encourage positive feedback from patrons and loyal customers soon after their visit.

Handle Bad Reviews Gracefully

Understand that not all negative reviews are bad.

Yes, you read that right! There’s an old saying that goes like, “Sometimes, a loss is more nourishing.” A negative review will bring to your attention the weaknesses of your restaurant.

Nothing pleases your customers more than seeing the management actively working on feedback and making their experience even better! The harder you work and listen to them, greater are the chances of customers becoming regulars.

How to deal with the negative feedback though?

  • Accept your mistake.
  • Create a personalized apology message.
  • Invite them back to your restaurant ensuring their issue is resolved in the next visit.
  • Follow up and make sure that the problem does not persist.

Ensure Prompt Responses

If a bad review on a feedback form at your restaurant isn’t taken care of in time, there could be angry rants on social media platforms the next day.

In order to avoid that, you must monitor all your reviews digitally and ensure that nobody leaves your restaurant unhappy. How can you ensure that?

InResto Feedback is the answer to the above. Not only will the application provide the customer a hassle-free feedback-platform, it’ll also instantly notify you if a review is negative.

How to Sort out the Fake Ones:

Heard about The Shed at Dulwich in London? If a fake restaurant could top the list of TripAdvisor’s restaurants, then a fake review to mar your brand’s reputation is definitely a cake-walk!

Usually, fake reviews arise from competitors, disgruntled employees or ex-employees getting back at you! Your response to these reviews can be identical to that of a bad one. You must ask diners for their contact details and invite them back, promising a great experience. Usually, the ones who don’t respond are fake reviews, which you can stop pondering over.

Although you must have a well-sought out manner for catering to feedback, your best bet would definitely be inResto Feedback. You can record all reviews digitally, and in case there’s a negative review, you get an alert immediately which leaves enough room for real-time grievance redressal. So, with inResto feedback, never let a diner walk out unhappy!

Offline marketing for restaurants

7 Offline Marketing Strategies Every Restaurant Must Adopt!

As digital marketing techniques have taken over the world, we often forget the offline efforts that need to be made to sustain the online ones. If you’ve gone all out with social promotions, support it with these on-ground marketing tactics:

Food Festivals

Whether it’s standing out of the crowd, approaching new clientele, interacting personally with customers or trying out new menus, food festivals are great avenues for getting word out about your restaurant. So, reach out to a wider and more diverse audience, and flaunt your USP to get more and more eyeballs.

Never Ignore PR

Looking at paid press or inviting some food critics to put in a good word for you in the papers? You must never ignore bloggers and social media influencers, along with hosting events. Everybody makes an effort to get highlighted by the press, but sometimes you get picked up organically. If it’s for positive reviews, you must showcase it in every way possible, and if you get beat up over something, you’ve got to respond to it immediately. One good practice to follow here would be to get notifications, through Google alerts, whenever your restaurant is in news.

Make Alliances

Getting into a partnership with another brand is a great way of tapping into a new audience and interacting with potential diners. For instance, Book My Show has started offering complimentary restaurant vouchers at cafes near movie halls. Dineout offers visibility on a new platform, promotions through events and other avenues besides much more. So, making an alliance that’s mutually beneficial, with an irresistible deal, would definitely get you a new set of diners.

Guerrilla Marketing

Advertising in an unconventional manner in a public space to attract eyeballs is what Guerrilla Marketing is all about. You can target billboards, vending machines, bus stands, park benches, etc. The main agenda here would be to have something so creative that it makes people stop, stare and remember. Run a campaign and club it with an exciting offer to attract a new audience.

Host An Event

If you invite a popular musician or DJ, you’re indirectly inviting their fan base to your restaurant. Events create a buzz on social media and, thanks to loyal fans, it also leads to massive word-of-mouth marketing. Apart from popular artists, you can also host Karaoke or Sufi nights to get music fanatics to your restaurant. Events can always be curated as per the clientele you’d like to lure in. For instance, Trend Bar & Kitchen recently hosted a Wine & Sangria Festival to attract wine lovers.

Discounts & Loyalty Programs

Promoting discounts online is usually to get new diners, but if you’re able to impress the existing crowd in your restaurant with a great offer or loyalty programs, you can make them regulars. A great example here would be TGIF. Their Rs 99 cocktail menu, Rs 199 2-course lunch and everyday Happy Hours. These offers could be anything ranging from 1+1 on food or dirt cheap alcohol; they’re the real crowd pullers.

Apart from regular offers for everyone, personalized offers for people on their birthdays and anniversaries can also win you some loyal diners. A personal message or invite voucher to your diner can really go a long way sometimes.

Branded Glassware

Rather than branding, a lot of restaurants opt for unique cutlery which gets eyeballs. But whatever said and done, it’s essential to get branded tableware as when people post pictures on social media, others can easily identify your brand. A great example here would be The White Owl Brewery’s beer glasses.

So, whether it’s bringing your A game forward at food fests, handling the press promptly, employing branded cutlery all around or focussing on eye-popping guerrilla marketing; you’ve got to master offline marketing to support all the digital effort.


3 Ways to Reduce the Table Turnover Time & Increase Sales at Your Restaurant!

The holiday season is here, and along with it comes the huge trail of customers lined outside your restaurant desperately waiting to party over dinner and drinks. While peak hours increase your sales, they also increase the chances of chaos, frustration and conflict. No customer likes to wait, and don’t think much before heading over to another restaurant.

The careful balance we have to strike is between keeping our customers engaged and happy while ensuring we serve as many tables as possible and rake in as much revenue as we can from peak hours. We have some great ideas on how you can make that happen.

  1. Make the most of peak hours

The maximum footfall restaurants encounter is usually between 8pm to 11pm. If you could save 10 minutes on an average for seating the customer, placing the order and then clearing the bill. This can help you save up to 30 minutes a table, allowing you to add one more table to your service during peak hours. This can give you a 30% increase in revenues during peak time alone, and an increase of 10% to the overall business.

That can be quite a significant part your growth strategy in the long term. But it’s easier said than done. Here are a few ways to make this happen:

  • Pre-assign table for a hassle-free transition between the guests in-waiting and the ones dining
  • Only accept walk-in customers to avoid dealing with no show parties from advanced reservations.
  • Keep track of the group sizes on your waitlist and rearrange your tables to cater to those that show up most frequently. For example, if groups of four diners are frequently waiting at your door, it may be a sign that you don’t have enough tables that seat four people. See if you can reorganize your tables to cater to this need.
  • Train your staff to politely ask if diners need anything else and then place the bill on the table quickly if the answer is “no”. If diners still don’t leave the table, it’s perfectly acceptable to go up to them and explain there are people waiting for the table.
  1. Schedule your service staff effectively

Nothing is more irritating for hungry customers than waiting for waiters to come to take their orders. Working out a strategy that helps your staff operate hassle-free with effective management of tables at the restaurant can save a lot of time. inResto Dine-in is an app that has a ‘Buzz waiters’ feature, with which diners can call the waiter by simply pushing a button that notifies them to come to the diner’s table. This saves a lot of time for both the diner and the waiter.

  1. Keep your menu interesting, compact and online

The longer your menu, the longer is the time taken by your diners to make a decision. Give them options in the form of specials but keep the menu short, helping them land on a decision quickly. You could even consider digital menus which provide the customers the ease of ordering their meal on their smartphones. Decisions can be made quickly with the help of images and reviews by other diners. Moreover, digital menus give customers the liberty to decide their order while still waiting for their table. Then, they can order as soon as they are seated, without even having to wait for the staff. This can speed up your service significantly.

We admit these strategies are a lot to handle. They take time, attention to detail and scrutiny of a wide range of factors.

However, there is an easier way. InResto’s suite of products – especially inResto Reserve, inResto Guest and inResto Dine-in – help you manage your rush hour queues, handle customer walk-ins, organize table reservations, analyze waitlist data, speed up the ordering process, and much more, to effectively increase the overall productivity of the restaurant.

Facebook Tricks

7 Facebook Tricks Your Agency Won’t Tell You!

You might have tried every trick in the book, but if you’re still not gaining new followers on Facebook, you’ve really got to rethink your current strategy. Showcasing your dishes, restaurant interiors and broadcasting events are some of the most common tactics, but you really need to go beyond these basic practices to stand out.

Share 360 Degree Photos & Videos

Showcasing your restaurant through interior shots is now passé. The new trend is to put up short videos of your restaurant as the cover image or to have a 360 degree image of the restaurant. All you need to do is; use a 360-degree camera to capture a panorama photo and then upload it as a regular image. Facebook’s algorithm would automatically convert your image into an interactive one.

Get Table Reservations Straight From Your Page!

It’s time to upgrade your “Call Now” button on your Facebook page to a “Book Now” one! Some reservation management systems, like inResto, can now put a Booking widget on your Facebook page, through which your followers can reserve their tables. All those reservations can then be tracked and managed through the inResto app. If the bookings reflecting on inResto are unattended, we’ve have our concierge team to take care of them too. As of now, we’ve powered Facebook booking widgets for over 400 restaurants.

Go Live!

Whether you’re sharing a sneak peak of your kitchen or your chef talking about your signature dish, live videos on Facebook get a much larger viewership as compared to normal photos and videos. In case of live videos you can add tailor-made filters, get live reactions from viewers, share it in a group or event besides much more. It’s a really good medium to share your brand’s personality. You can also make a very professional live video using Facebook API.

Ride the Trend

Recently, the liquid nitrogen fiasco in Sector 29, Gurgaon, India, was all over the news, and anybody who talked about the matter would get noticed. So, major news in the F&B industry or even simple topics like National Egg Day or National Whiskey Day could get you eyeballs if you tried a small engaging activity around it. It could be something as simple as a post, sharing a recipe or promoting a special dish available at your restaurant.

Share A Recipe

Offering an interesting cooking tip or an easy recipe could also hook your followers to your page. You needn’t spill the beans on your signature dish, but even if your chef gives a recipe of “How to make pancakes in 5 minutes” or DIY tacos, it would keep the ball rolling. All you need to do is give them something distinct, delightful and useful. Pro tip: The more decadent the food, the better.

Go Behind The Scenes

Flaunt your staff and chef to your audience through Facebook in different ways. You can shoot a short video of your signature dish being prepared or give a snippet of your daily kitchen regime. It portrays that you’re transparent and have a dedicated team behind your restaurant’s success.

Target & Retarget Diners Through Ads

Running facebook ads won’t be any good until you’re targeting the right audience. Facebook allows you to create your very own custom audience based on locations, age groups, interests, etc. You can also run special campaigns to retarget users who’ve visited your page. This is a great way of creating recall and if your offer or creative is catchy enough, users who’ve shown interest before would definitely pay you a visit!

If you’re apprehensive about what will work, let us tell you how Dineout achieved 6X increase in bookings, 80% lower cost per conversion, 3X increase in return on ad spend and 5X growth in overall diner base. The secret behind our growth was personalization and more importantly understanding at what point customers were turning away. After closely looking at the roadblock and segregating the audience, it was just a matter of conveying a different message to custom audiences as per their needs.

Since Facebook included Dineout’s growth through ads as one of its success stories, we’re proud to say we know what worked for us and how!

Apart from these hacks, if you post interesting content, engage your followers via quizzes and giveaways, and respond to all comments, you’re already on top of the basic tactics!