How are Loyalty Programs and Campaigns driving Sales for Restaurants

Technology is making our lives simpler and more convenient in every way. Businesses across sectors, whether online or brick & mortar, are increasingly turning to digital technology to become more efficient. The Restaurant industry is no different. 

Among various technology solutions available, personalised loyalty programs and targeted marketing campaigns are the most effective tools to gather a huge paying customer base, which is also loyal to your brand.

According to a study on the ‘Global Food and Beverage Market’ by Cushman and Wakefield, the Asia Pacific region is the fastest-growing when it comes to spending on dining out. The average annual growth rate is estimated at 7.5% during the period 2017-27.

How is technology helping you to keep your customers hooked?

Your restaurant has great food, and your diners love you, but what can you do to build a special relationship with your diners? Make your diners feel special on their every visit, and every time they want to dine out, they will think of you. Loyalty programs can help you do that effortlessly.

You need to understand your customers’ patterns and shower them with offers. And, this does not mean that running offers will lead you to losses. On the contrary, it is the perfect strategy to gain profits.

There are customers who visit your restaurant at least two times a week. Some visit less often, but whenever they do, they like to spend a hefty amount. There are also customers who have a favorite from the menu and order it on their every visit. 

With Loyalty programs, you can recognise such customer behaviour, categorize them into segments, and create programs tailored to their preferences. 

There is nothing like a good loyalty program that can keep the diners hooked to your restaurant.

There is more you can do with it-

  • Provides you a choice between point-based and instant discount based programs. Restaurants have total control over the entire process, including the rewards to be given.
  • Creates a reward program on billing value and frequency of visits.
  • Enables effective and hassle-free customer interactions.

According to the Restaurant Success Report of 2019, 64% of guests look for loyalty programs while dining out. Among them, 50% of customers say that loyalty programs – and the rewards they offer – are important factors in picking the restaurant they choose to visit.

 

Spread the Word and Reach Out to your Customers

You have created the most effective loyalty programs for your customer base, but how will your customers know that amazing offers are awaiting them at your restaurant?

Of course, you can hand them gift cards when they visit you, but you can reach a larger audience by making use of technology.

Campaigns‘ is a tool that enables you to periodically reach out to your target customers. Messages and Emails that contain offers and experiences tailored to their individual preferences create compelling reasons for them to come back – effectively driving up the frequency of customer visits to the restaurant.

People often reach out to their phones whenever they have to choose a place of dining. Their smartphone becomes their best friend. When you send them personalised campaigns that contain offers, discounts, and experiences that your restaurant will provide them, your restaurant gets noticed, and there is a more likely chance that they visit you.

There is more to it-

  • Imports customer data to set-up personalised campaigns. 
  • Automates the process of targeting the customer base through text messages and emails. 
  • Performs exhaustive analytics to assess campaign performance and suggest course corrections as and when required. 

About 50% of the recipients find automated email services helpful, as per the Restaurant Success Report of 2019. The importance of this tool cannot be overstated, as it can significantly increase a restaurant’s acquisition and retention rates. 

Loyalty programs and marketing campaigns have proved to be a powerful tool in retaining a loyal customer base. Adopt these technology solutions in your restaurant and see for yourself. There will be a lot of familiar and happy faces you are going to see often! 

How to win your customers’ hearts this Valentines Day

Did you know restaurants rank Valentine’s Day as the second busiest day of the year? 

According to the Retail Advertising and Marketing Association, consumers spend about $13.19 billion on Valentine’s Day, enough to afford all the travel plans every person made after watching ‘Yeh Jawani hai Deewani’.

A restaurant is a place where love stories begin and moments of love brew. The place where he first proposed, their first date after their wedding, her first blind date, or be it funny date arranged by parents, a restaurant always plays an essential part in creating beautiful love memories. It is a part of every proposal story they will tell their friends.

Everyone knows one cannot choose their family, but they can choose their partner. As much as love can make you go WTF, there’s no denying we’d all be a little less rich without love in life!

Here’s how you can make their merry moments merrier:

1. Valentine’s day demands ‘The Food of Love.’ 

 

There is nothing like too much red on Valentine’s day, so spice up your food menu with Red velvet pastries, heart-shaped cookies, and cute love themed cupcakes.

Create unique combos and Platters, like a beer combo with some chicken finger food, a bottle of champagne with a bouquet of flowers, and heart-shaped chocolates.

Let’s give the couples more time engaging in intimate moments and less time picking various items from the menu.

Your diners must be aware beforehand that a Valentine’s Day special food menu awaits them so that they can pick the right venue for the day. So spread the word by sending them an email and SMS campaigns.

2. Run Hatke Offers

  • Send personalised cards at your diners’ tables, which might go something like, “You both look adorable together! Have a nice evening.” The card or a scroll(if you want to do it the cupid’s way) can be designed in love-themed templates like this cupid one or even the classic heart-shaped ones.

  • Collaborate with a photographer and capture their special moments, which they can cherish for life. You must post these pictures on your social channels and get all the people talking about your restaurant. 

Along with that, the efforts put in the decor, the food, and the setting must be captured and put across the web- on dineout stories and Instagram stories so that new customers searching for a restaurant on the web so that new customers can also get aware of the ongoing events at your restaurant.

You can create the most desirable romantic date fantasies for people watching your restaurant’s stories and pictures on the web. 

Send personalised messages to your customers so that they remember you while deciding a place for their special evening. Here’s how

3. Organize fun activities

 

  • Collaborate with a band or an artist for live music to set the mood at your restaurant. Music can make or break the mood. Romantic music such that your diners are drooling in love, and there is euphoria! 

Artists like Prateek Kuhad, Hari & Sukhmani, and bands like Agni are just some of the top picks when it comes to setting a romantic mood with some music.

  • Salsa night: There is no bond like the one you make with a partner on the dance floor. You can call professional salsa dancers and get all the people grooving on the dance floor. Singles also get a chance to mingle with new people and dance their hearts out!

4. Plan a Singles’ day out

 

If you thought just calling out couples on Valentine’s day is a hit plan for your restaurant, you are wrong! Shout out to all the singles out there and organize a party.

  • The golden rule of the party: Couple entries strictly not allowed!
  • Decorate your restaurants with funny quotes or memes for single people. When love life’s DOA, memes are your best friends.
  • Let the ‘We hate couples’ club and ‘I can’t ever get out of the friend zone’ be your guest for the day. 
  • Organize a comedy stand up or screen shows like ‘Haq Se Single’ by Zakir khan at your restaurant to hype the mood.

With social media, SMS, and email campaigns, you can create a very quirky campaign with memes and quotes that will catch your target audience’s eye. 

5. Dress code Party

  • There can be a simple dress code party planned where you invite your diners, saying they must wear red and black.
  • Or you can add a funky touch and make it interesting by asking your diners to come dress as a famous couple. It can be a classic Raj & Simran couple, Anjali and Rahul from Kuch Kuch Hota hai, or the very sensual Ram Leela.
  • A vampire couple or greek mythology inspired couple, basically tell them to be as weird and quirky as they can. And you can reward the best dressed with a free meal! 

 

It’s always exciting for couples to play dress up, and you can add spice to their lives with different themes like this. Make it engaging for them by making them act like the couple they have come dressed as or make them dance on Bollywood songs, and they will remember you as their best host! 

So get started on those Valentine’s day preps, and select ideas that you think will be a hit for your restaurant. Aren’t you already excited for D day?

You can get creative and wild with your ideas and put up a great show, but it is not good enough unless your customers know about it. Running Campaigns is, therefore, your key to create a buzz amongst your audience and make your show a hit! 

Let us help you do that. You can get in touch – Contact us: http://inresto.com/contact.html