Basics to Brilliance: Incorporating Technology in Restaurants to Increase Efficiency

These days, employing the latest technologies is playing a huge role in raising efficiency, cutting costs, minimizing staff requirement and enhancing dining experiences. So, along with basic technology like online table reservations, restaurants have started adopting the latest advancements to stay up to speed and be as efficient as possible.

A Tablet For Everything!

Do you handle all online reservations and feedback via tablets? What if you had a tablet to manage everything? From an app to order right from the table, taking customer details to get to know your target audience to creating loyalty programs; tablets help store data in one place and also improve your diner’s experience. If you employ these technical advancements, your diners can order without waiting for servers, they would respond to your loyalty programs better and you can also save their preferences and allergies for further use. It’s a win-win!

Customizable Feedback Technology

You might be using a tablet to record feedback, but it wouldn’t be that helpful if you’re still following a simple format. Wouldn’t it be fantastic if the feedback form could automatically ask the customer to elaborate through follow-up questions on elements that got a low rating? That way, you could get deeper into the problem without any follow-up calls or angry diner rants on facebook. Fortunately, there is a solution that takes all this into consideration. We’ll come back to that in a moment.

Order From the Table

Wouldn’t it make life a lot easier if people could order online right from their table, with all orders show up on a single tablet that gets automatically updated on your POS system? Ordering online also has an advantage of a digital menu. You can introduce new items and update this menu quite effortlessly, not to mention the level of detail you can give for every dish, with images, descriptions and maybe even calorie and allergen information.

Multiple Payment Avenues

Paying by cash or debit/credit cards has been a regular practice for ages. Now, when e-wallets like Paytm, Mobikwik and Freecharge are gaining popularity, one must give their diners other options too.

Adopting these emerging trends in technology is a must these days! With inResto, you can handle almost everything smoothly through a tablet! For instance, with inResto DineIn, your diners can order online straight from the table and wouldn’t have to wait for servers. With inResto Feedback, you can customize your feedback forms. Once you gather valuable feedback, you could use it to create apt loyalty programs through inResto Loyalty and parallelly run campaigns to re-engage diners via inResto Campaigns.

The Wave Of Healthy Food & How Restaurants Can Be A Part of It!

There has been a sizeable spurt in Millennials opting for healthy food, which has made it essential for restaurants to reciprocate and cater to these needs. As per a PWC report, nearly 47% of people aged 18-34 have switched to a healthier diet.

The Rise Of Healthy Food

Change In Attitude

Earlier, if anybody mentioned gluten-free or lactose-free food, it was usually for people who were prone to allergies, but now the notion of eating clean isn’t related to any disease or allergy, but rather, better health. Now, these practices are no longer confined to the home, and diners are asking for palatable diet options even when they’re eating out.

Emerging Diet Trends

High on healthy fats and low on carbs, the Keto diet has become an obsession among the youth, and it’s already gaining popularity in India. Based on consuming healthy fats, it’s said that this diet boosts the metabolism and helps the dieter lose weight rapidly, while still eating plenty of meat and fat. Influential celebrities adopting this diet has been one of the major reasons for its pervasiveness.

Rising Awareness

Since our tech savvy generation is now well aware of what’s happening around the world, they tend to catch on global food and fitness trends. As heart diseases, obesity and diabetes are on the rise, people have realized that amending their eating habits is the need of the hour.

Targeting These Health Conscious Millennials

If you’ve been looking for ways to attract these calorie counters and fitness buffs, here are a few things to keep in mind:

Introduce Vegan & Gluten Free Options

Nobody would be comfortable with revamping their entire menu, but if you could just add a few vegan, gluten-free, low fat or lactose-free options to your menu, you’ll catch quite a few eyeballs. You can throw in some low-fat options like sugar-free desserts and freshly prepared juices to start off.

Nutritional Information

Lately, everybody uses a fitness app to track their calorie consumption or the amount of proteins, carbs, fats, cholesterol and sugar intake. So, you could attract this crowd by providing a full breakdown of what they’re eating. You should also indicate the exact calorie intake. Ideally, dishes with less than 600 calories could be put into a special healthy menu.

Promote Organic and Fresh Food

Adopting a practice of fresh and organic ingredients has also seen a surge in the restaurant industry. Restaurants serving healthy food usually source their ingredients straight from the farm. If you’ve also heard of the terms “farm-to-table” and “locally produced” food, it’s time to hop aboard that bandwagon and pay heed to where your ingredients are coming from.

Other Quick & Easy Healthy Fixes

If you’d still like to be cautious, give your diners a few easy-to-implement options. For instance, let them swap their rice, fries or mash with a salad on the side or other veggies. You could also offer smaller plate options for your larger dishes, and maybe even bunless burgers. The possibilities are endless!

You can take inspiration from restaurants like Zehen in The Manor, Delhi; Fab Cafe and Carrots in Bangalore, who’ve taken the plunge and come up with extensive healthy menus!

6 Tips to Create the Ultimate Dining Experience That Will Help You Retain Diners!

Sometimes you’re doing all the right things but your diner count’s graph is still a downward curve. If you’ve been wondering how to make a lasting impression to retain diners, we’re here with some hacks to ensure they get hooked to your restaurant.

First Impression Is The Last Impression

The first and most imperative lesson is impeccable service! It’s important to pay attention to your diner as soon as they walk in. From a server greeting them to the manager visiting their table to ask about the meal, taking good care of your customers is crucial. Train your management well and make sure that your diner’s experience is as good as the food and ambience.

Never Make Customers Ask You For Their Order Again

If you keep your diner waiting for their meal for too long, it would definitely work against you. If something takes a little longer to prepare, it’s best to let them know beforehand rather than facing a hungry and annoyed diner later. It’s also a great practice to give them a complimentary bread basket or something else to munch on while they wait for their food.

Know Your Menu Well

Your servers and manager should be very thorough with the menu and must be able to explain all dishes properly. When diners ask for preferences and the servers aren’t well acquainted with what’s on the menu, it shows your restaurant in a bad light. They should also be able to make recommendations as per the diner’s taste.

Tackle Problems in a Courtly Manner

Handling problems politely is another important aspect in creating a seamless experience. So, if there are any road bumps along the way, it’s best to handle the situation with grace and polite respect. If there’s a mixup, one must own up to their mistake and apologise immediately. It’s also a good practice to appease your diners by offering them something on the house or making up for it with a discounted bill.

Feedback Matters the Most

You might realise some pitfalls of your restaurant, but it’s best to know where you stand with your customers. Letting them know that you care about their overall experience along with improving your service and food also works in your favour. It also helps you assess what customers love about your restaurant, and what they’re not so fond of.

Reservations For A Seamless Experience

Providing the option of booking in advance is taking a step towards a fine-dine experience. It also makes diners feel special when they have a table waiting during peak hours. 

There must be a perfect balance of delicious food, inviting interiors and impeccable service to offer the ultimate dining experience. A happy diner with great memories will always have good things to say about your restaurant.

5 Reasons Why Your Restaurant Needs InResto!

In the F&B industry, outstanding service is sublime, but it is exceptional efficiency at the end of the day that paves the way for success. Enter inResto, a unique restaurant management platform that makes use of technology to create end-to-end solutions for restaurateurs. It is the only open platform that successfully connects with various services across the food-tech ecosystem thereby providing holistic solutions for guest management goals of restaurants. With the advent of new restaurants opening every other day, and the competition among restaurants becoming more cutthroat than ever, inResto gives your restaurant that extra edge. Here’s why every restaurant needs to be well versed with this restaurant technology management platform.

1. Because you’d rather have your customers make lines inside the bar than outside the restaurant door

inResto helps your host or hostess manage all your reservations from one simple interface. Whether the reservation comes in from your website, Facebook, from reservation platforms like Dineout, or even over the phone, they are all funnelled into inResto Reserve, where diners can be assigned tables or put on the waiting list, all from the app. This, in turn, dramatically reduces unorganized waiting lines, dissatisfied customers, and unaccounted leads.

2. Because feedback that counts needs a more dependable channel than arbitrary sheets of paper

Every critique, every word of appreciation and every opinion of your customer goes a long way to eventually fostering a fulfilling relationship with them. Often, the entire customer data is recorded using pen and paper, which usually gets lost. The feedback system via inResto on the other hand, is progressive, intelligent and intuitive. For instance, if the diner rates an aspect of their experience 3 stars or lower, it immediately shows more questions to get more details. Not only does this greatly enhance your diner’s experience, but also is a great tool to assess the performance of your servers and the departments of your restaurant.

3. Because your table inventory needs to be reinvented

inResto brings you data driven analytics that not only configures your floor and section layouts but also monitors real-time status of tables. This helps you in planning the seating to accommodate more customers, reduces the tables’ turnaround time and maximizes your seating inventory. Thus, at the end of the day you are able to utilize and manage your tables to their optimal capacity; efficiently and effectively seating more customers, thereby increasing revenues.

4. Because we strive to maximise your gains

We believe that the strongest customer experiences come from the simplest of steps. All the data collected from various platforms comes together at the inResto Dashboard that makes use of various tools and features which aids in generating more profits. The campaign management tool is one such offering that not only engages but also re-engages and retargets your customers. This makes your overall restaurant management an economically more efficient venture as re-engaging a customer for a transaction costs three times lesser than acquiring new customers.

5. Because we understand that businesses run on relationships

There is power in the concept of personalization and inResto recognises that. It provides to you an insight-based loyalty programme that helps you identify your loyal customers and rewards them for keeping them engaged with your restaurant. It also employs strong customer communication through emails and SMSes that help keep your patrons in the loop. Here, you can easily set up a customizable programme where diners can get a free beer, desserts, points for their visits or expenditure, and much more.

Summing up, consider the following scenario – delectable cuisine, ambience that provides a sense of exclusivity and services, simply on point. The customers are in love with everything you provide yet may hesitate in coming to you again.

inResto figures out the whys and the whats so that you can concentrate on providing your clientele with the experience of a lifetime, and have them coming back for more.

Here’s How Food Festivals Play An Essential Role in Marketing For Restaurants

Keeping up with the latest trends is essential for any restaurant to thrive in a market that breeds cutthroat competition with innovative restaurants that are cropping up by the minute. One of the greatest trends that have taken the country by storm are food festivals, and it’s a crucial move for marketing for restaurants. So, if you’ve been wondering if this would be a good move or not, read on.

Exposure

First and foremost, it’s essential to put your name out there. At these events, the publicity and press releases will do that for you. You can bank on them to publicise your restaurant the way you like it and you’ll also get to reach their target audience through vigorous social media campaigns both by the organisers and sponsors, as well as the visitors of the festival. In the meantime, you can concentrate on making your stall irresistible.

Reaching A Diverse Audience

Food festivals get a lot of footfalls, so you can expect to reach a wide audience. It’s also a great place to tap into new clientele and make an impression to increase loyalists. If your booth is eye-catching, service is prompt and dishes offered are exemplary, you’re definitely going to make some new foodie fans!

Learning From Competition

As the quote goes “Know thy self, know your enemies. A thousand battles, a thousand victories”. You’ve got to know and learn from your competitors. Everybody puts their best step forward at these festivals and you can really take notes from established restaurants’ tactical moves. Get an insight on their strategies and see where they’re lacking to avoid those mistakes.

Testing New Menus

A food festival is like a massive testing ground where you get to reach foodies with different tastes, so it’s obviously a great place to get opinions. This move would be great for old restaurants trying to get their mojo back and new restaurants trying to make their mark.

One-On-One Interaction With Customers

It’s important to interact with your customers to understand their expectations apart from just their likes and dislikes. Also, a personal connect is vital to build a relation with diners and make them well acquainted with your brand and it’s USP’s. Lastly, we all know nothing works better than marketing via word of mouth.

Highlighting Your Dormant USP

When we talk of bars or breweries, one cannot think beyond their cocktails and fresh beer, right? But what if your pub’s got some kickass burgers that nobody talks of? Food festivals would be the perfect place to let people know about your usually overlooked strengths.

If you’ve been to popular food festivals like The Grub Fest or Palate Fest, you already know all the benefits we’re talking about. Nevertheless, next time there’s a big food fest in town, capitalize on it and we promise you’ll notice an upswing in your clientele.

Here are 10 food festivals across India you should partake in:

  1. The Grub Fest
  2. The Palate Fest
  3. National Street Food Festival
  4. Steppin Out Food Fest
  5. Great Indian Food Festival
  6. Asian Hawkers Market
  7. Sula Fest
  8. Bangalore Food Fest
  9. The Gourmet High Street
  10. Bandra Wine Fest

Have you participated in food fests? Planning to? Put your thoughts in the comments.