Do Restaurants Need Waiters?

Restaurants have always been considered to need a personal touch, where the staff must attend each visitor personally. But times are changing, and automated systems are gradually taking over the ordering system in the F&B industry and helping deliver a more personalized experience. Some might think that’s counter-intuitive, but let’s dive a little deeper to see what’s going on.

  • When Technology Teaches Manners

How often do you see a guest snapping his fingers or whistling while calling a waiter, while yelling “hero”, “boss” or even “oye”? If one of your waiters makes a mistake, many people don’t hesitate to reprimand them publicly, often loudly, while using demeaning language. Online ordering systems can minimize the chances of mistakes or delays when it comes to placing an order while increasing efficiency and reducing costs by reducing the number of staff needed on the floor. Furthermore, you may even gain the resources and time to train the remaining staff more thoroughly so they can handle such situations more appropriately.

 

  • Avoiding confusion with newly appointed waiters

It often happens that new hired staff take time to pick up speed and are unable to serve your customers the way they expect. For instance, remembering your guest’s name, their favourites from the menu and maybe even their preferred table has a profound impact on how your restaurant is perceived and recalled. Now, with in-restaurant technology, like inResto DineIn, you will be able to keep each diner on record and keep a tab on their preferences so that you serve them better next time.

 

  • Online Ordering and its many benefits

So many relishing and difficult-to-pronounce names on the menu, but how many waiters do you have who can can explain them all? It takes a while for the staff to memorize the menu and gain expertise in explaining it to a diner without having to go back to the manager or the chef. Imagine how convenient it would be if customers could get all the details of the dish through a picture and description, all on a tab or even their own phone? Along with this, the menu could be in multiple languages, thereby appealing to tourists and residents who speak other languages more fluently. There can even be pop-ups on the digital menu about food-pairing recommendations, deals and promotions on certain menu items or even specials for the day. No confusion, no waiting for the waiter, no more delayed orders, and no more dirty menu cards.

 

  • Preventing bad reviews on Social Media

A diner’s visit to a restaurant is incomplete without diners putting a check-in status or posting food pictures on social media. But gradually, these have become platforms for people to vent about their bad experiences. With the emergence of food bloggers and food critics, and just discerning diners, a restaurant’s reputation is always at risk. Having a system that alerts you of bad feedback immediately can save your online reputation and maybe even gain a loyal customer. And now, this has already become a reality with feedback apps giving restaurant managers real-time alerts of bad customer experiences.

 

  • Efficient Resource Management

Good staff makes for loyal customers, but what makes a good waiter? It takes a lot of time and money to train your staff to go beyond taking orders and serving, but also to be friendly with the diners and know how to make them happy. Now, you can replace personnel with ordering apps. Now, your 60 to 100 seater restaurant can actually be managed by one cashier and a couple of waiters. So why spend a fortune on training a large team, which is vulnerable to numerous variables, including human error?

Obviously, completely replacing waiters in restaurants is not feasible, but having a smaller team has many benefits. This is where technology can play an important role. Today, customers are much more accepting of technology, and you can take advantage of it by reducing manpower and human error for more efficient and effective operations. Furthermore, with the customer data you have, you can make the experience a lot more personal by offering them their favourite dishes, drinks and tables, and maybe even offer them a bit of a discount.

Let’s face it. The future of dining is here. Let’s make the most of it for the sake of our customers. inResto DineIn is one of the online menu systems that are making a huge splash in the industry. If you want to find out more about it, click here.   

 

The Wave Of Healthy Food & How Restaurants Can Be A Part of It!

There has been a sizeable spurt in Millennials opting for healthy food, which has made it essential for restaurants to reciprocate and cater to these needs. As per a PWC report, nearly 47% of people aged 18-34 have switched to a healthier diet.

The Rise Of Healthy Food

Change In Attitude

Earlier, if anybody mentioned gluten-free or lactose-free food, it was usually for people who were prone to allergies, but now the notion of eating clean isn’t related to any disease or allergy, but rather, better health. Now, these practices are no longer confined to the home, and diners are asking for palatable diet options even when they’re eating out.

Emerging Diet Trends

High on healthy fats and low on carbs, the Keto diet has become an obsession among the youth, and it’s already gaining popularity in India. Based on consuming healthy fats, it’s said that this diet boosts the metabolism and helps the dieter lose weight rapidly, while still eating plenty of meat and fat. Influential celebrities adopting this diet has been one of the major reasons for its pervasiveness.

Rising Awareness

Since our tech savvy generation is now well aware of what’s happening around the world, they tend to catch on global food and fitness trends. As heart diseases, obesity and diabetes are on the rise, people have realized that amending their eating habits is the need of the hour.

Targeting These Health Conscious Millennials

If you’ve been looking for ways to attract these calorie counters and fitness buffs, here are a few things to keep in mind:

Introduce Vegan & Gluten Free Options

Nobody would be comfortable with revamping their entire menu, but if you could just add a few vegan, gluten-free, low fat or lactose-free options to your menu, you’ll catch quite a few eyeballs. You can throw in some low-fat options like sugar-free desserts and freshly prepared juices to start off.

Nutritional Information

Lately, everybody uses a fitness app to track their calorie consumption or the amount of proteins, carbs, fats, cholesterol and sugar intake. So, you could attract this crowd by providing a full breakdown of what they’re eating. You should also indicate the exact calorie intake. Ideally, dishes with less than 600 calories could be put into a special healthy menu.

Promote Organic and Fresh Food

Adopting a practice of fresh and organic ingredients has also seen a surge in the restaurant industry. Restaurants serving healthy food usually source their ingredients straight from the farm. If you’ve also heard of the terms “farm-to-table” and “locally produced” food, it’s time to hop aboard that bandwagon and pay heed to where your ingredients are coming from.

Other Quick & Easy Healthy Fixes

If you’d still like to be cautious, give your diners a few easy-to-implement options. For instance, let them swap their rice, fries or mash with a salad on the side or other veggies. You could also offer smaller plate options for your larger dishes, and maybe even bunless burgers. The possibilities are endless!

You can take inspiration from restaurants like Zehen in The Manor, Delhi; Fab Cafe and Carrots in Bangalore, who’ve taken the plunge and come up with extensive healthy menus!

6 Tips to Create the Ultimate Dining Experience That Will Help You Retain Diners!

Sometimes you’re doing all the right things but your diner count’s graph is still a downward curve. If you’ve been wondering how to make a lasting impression to retain diners, we’re here with some hacks to ensure they get hooked to your restaurant.

First Impression Is The Last Impression

The first and most imperative lesson is impeccable service! It’s important to pay attention to your diner as soon as they walk in. From a server greeting them to the manager visiting their table to ask about the meal, taking good care of your customers is crucial. Train your management well and make sure that your diner’s experience is as good as the food and ambience.

Never Make Customers Ask You For Their Order Again

If you keep your diner waiting for their meal for too long, it would definitely work against you. If something takes a little longer to prepare, it’s best to let them know beforehand rather than facing a hungry and annoyed diner later. It’s also a great practice to give them a complimentary bread basket or something else to munch on while they wait for their food.

Know Your Menu Well

Your servers and manager should be very thorough with the menu and must be able to explain all dishes properly. When diners ask for preferences and the servers aren’t well acquainted with what’s on the menu, it shows your restaurant in a bad light. They should also be able to make recommendations as per the diner’s taste.

Tackle Problems in a Courtly Manner

Handling problems politely is another important aspect in creating a seamless experience. So, if there are any road bumps along the way, it’s best to handle the situation with grace and polite respect. If there’s a mixup, one must own up to their mistake and apologise immediately. It’s also a good practice to appease your diners by offering them something on the house or making up for it with a discounted bill.

Feedback Matters the Most

You might realise some pitfalls of your restaurant, but it’s best to know where you stand with your customers. Letting them know that you care about their overall experience along with improving your service and food also works in your favour. It also helps you assess what customers love about your restaurant, and what they’re not so fond of.

Reservations For A Seamless Experience

Providing the option of booking in advance is taking a step towards a fine-dine experience. It also makes diners feel special when they have a table waiting during peak hours. 

There must be a perfect balance of delicious food, inviting interiors and impeccable service to offer the ultimate dining experience. A happy diner with great memories will always have good things to say about your restaurant.

5 Reasons Why Your Restaurant Needs InResto!

In the F&B industry, outstanding service is sublime, but it is exceptional efficiency at the end of the day that paves the way for success. Enter inResto, a unique restaurant management platform that makes use of technology to create end-to-end solutions for restaurateurs. It is the only open platform that successfully connects with various services across the food-tech ecosystem thereby providing holistic solutions for guest management goals of restaurants. With the advent of new restaurants opening every other day, and the competition among restaurants becoming more cutthroat than ever, inResto gives your restaurant that extra edge. Here’s why every restaurant needs to be well versed with this restaurant technology management platform.

1. Because you’d rather have your customers make lines inside the bar than outside the restaurant door

inResto helps your host or hostess manage all your reservations from one simple interface. Whether the reservation comes in from your website, Facebook, from reservation platforms like Dineout, or even over the phone, they are all funnelled into inResto Reserve, where diners can be assigned tables or put on the waiting list, all from the app. This, in turn, dramatically reduces unorganized waiting lines, dissatisfied customers, and unaccounted leads.

2. Because feedback that counts needs a more dependable channel than arbitrary sheets of paper

Every critique, every word of appreciation and every opinion of your customer goes a long way to eventually fostering a fulfilling relationship with them. Often, the entire customer data is recorded using pen and paper, which usually gets lost. The feedback system via inResto on the other hand, is progressive, intelligent and intuitive. For instance, if the diner rates an aspect of their experience 3 stars or lower, it immediately shows more questions to get more details. Not only does this greatly enhance your diner’s experience, but also is a great tool to assess the performance of your servers and the departments of your restaurant.

3. Because your table inventory needs to be reinvented

inResto brings you data driven analytics that not only configures your floor and section layouts but also monitors real-time status of tables. This helps you in planning the seating to accommodate more customers, reduces the tables’ turnaround time and maximizes your seating inventory. Thus, at the end of the day you are able to utilize and manage your tables to their optimal capacity; efficiently and effectively seating more customers, thereby increasing revenues.

4. Because we strive to maximise your gains

We believe that the strongest customer experiences come from the simplest of steps. All the data collected from various platforms comes together at the inResto Dashboard that makes use of various tools and features which aids in generating more profits. The campaign management tool is one such offering that not only engages but also re-engages and retargets your customers. This makes your overall restaurant management an economically more efficient venture as re-engaging a customer for a transaction costs three times lesser than acquiring new customers.

5. Because we understand that businesses run on relationships

There is power in the concept of personalization and inResto recognises that. It provides to you an insight-based loyalty programme that helps you identify your loyal customers and rewards them for keeping them engaged with your restaurant. It also employs strong customer communication through emails and SMSes that help keep your patrons in the loop. Here, you can easily set up a customizable programme where diners can get a free beer, desserts, points for their visits or expenditure, and much more.

Summing up, consider the following scenario – delectable cuisine, ambience that provides a sense of exclusivity and services, simply on point. The customers are in love with everything you provide yet may hesitate in coming to you again.

inResto figures out the whys and the whats so that you can concentrate on providing your clientele with the experience of a lifetime, and have them coming back for more.

Here’s How Food Festivals Play An Essential Role in Marketing For Restaurants

Keeping up with the latest trends is essential for any restaurant to thrive in a market that breeds cutthroat competition with innovative restaurants that are cropping up by the minute. One of the greatest trends that have taken the country by storm are food festivals, and it’s a crucial move for marketing for restaurants. So, if you’ve been wondering if this would be a good move or not, read on.

Exposure

First and foremost, it’s essential to put your name out there. At these events, the publicity and press releases will do that for you. You can bank on them to publicise your restaurant the way you like it and you’ll also get to reach their target audience through vigorous social media campaigns both by the organisers and sponsors, as well as the visitors of the festival. In the meantime, you can concentrate on making your stall irresistible.

Reaching A Diverse Audience

Food festivals get a lot of footfalls, so you can expect to reach a wide audience. It’s also a great place to tap into new clientele and make an impression to increase loyalists. If your booth is eye-catching, service is prompt and dishes offered are exemplary, you’re definitely going to make some new foodie fans!

Learning From Competition

As the quote goes “Know thy self, know your enemies. A thousand battles, a thousand victories”. You’ve got to know and learn from your competitors. Everybody puts their best step forward at these festivals and you can really take notes from established restaurants’ tactical moves. Get an insight on their strategies and see where they’re lacking to avoid those mistakes.

Testing New Menus

A food festival is like a massive testing ground where you get to reach foodies with different tastes, so it’s obviously a great place to get opinions. This move would be great for old restaurants trying to get their mojo back and new restaurants trying to make their mark.

One-On-One Interaction With Customers

It’s important to interact with your customers to understand their expectations apart from just their likes and dislikes. Also, a personal connect is vital to build a relation with diners and make them well acquainted with your brand and it’s USP’s. Lastly, we all know nothing works better than marketing via word of mouth.

Highlighting Your Dormant USP

When we talk of bars or breweries, one cannot think beyond their cocktails and fresh beer, right? But what if your pub’s got some kickass burgers that nobody talks of? Food festivals would be the perfect place to let people know about your usually overlooked strengths.

If you’ve been to popular food festivals like The Grub Fest or Palate Fest, you already know all the benefits we’re talking about. Nevertheless, next time there’s a big food fest in town, capitalize on it and we promise you’ll notice an upswing in your clientele.

Here are 10 food festivals across India you should partake in:

  1. The Grub Fest
  2. The Palate Fest
  3. National Street Food Festival
  4. Steppin Out Food Fest
  5. Great Indian Food Festival
  6. Asian Hawkers Market
  7. Sula Fest
  8. Bangalore Food Fest
  9. The Gourmet High Street
  10. Bandra Wine Fest

Have you participated in food fests? Planning to? Put your thoughts in the comments.