With over 80% of restaurants turning to technology to run their business successfully and efficiently, it has surely taken over the entire restaurant business for good. And the menu is no exception. Traditional menus have been replaced with an intelligent and attractive digital menu. They are the next big thing with the later helping restaurant offers better customer experience.
With a digital menu in place, restaurants are not only saving cost but also giving wider access to the customers with a special menu, customized dishes, and quicker service. But if you are wondering the benefits of switching to an intelligent digital menu and how it will help your restaurant business, then this article is for you.
68% customers agree that the use of server tablets improve the overall restaurant experience and sales
Digital Menu Is Cost Effective
Let’s start with the basics. Digital menu is way more cost effective than your traditional menu. With a digital menu, you can easily eliminate errors, misprints, design cost, print, and reprint cost whenever you add or edit any dishes on your menu. You can go dynamic and change your menu based on your customers or time or season, which is surely an added advantage.
Edit/Update Made Easy
With a digital menu technology, you get the much-needed flexibility to maximize your sales since you have the option to easily edit and/or update menu items and price points based on demand, supply, ongoing promotional campaigns, and upcoming events.
Upsell. Upsell. Upsell
Digital menu gives you a golden opportunity to up your sale technique. You can showcase complimentary options like super-sizing or adding beverage or sides during the order process. The high-resolution images will give your customers an appetizing view of your menu items, thus increasing the chances of increased order value.
Go Local, Seasonal Or Special
The secret of attracting more and more customers is by providing them something different. Today, the local culture and taste buds set the menu flavor for restaurants. With a digital menu, you will have the capability to automatically schedule and change the menu dishes based on time of the day or day of the week – all this and more without additional cost. Additionally, updates can be made quickly based on easily targeting a certain demographic to maximize sales.
Digital Menu = World Class Customer Experience
Restaurants make profits when they seat as many people as possible. You would like a high table turnover rate without compromising with your dining experience. A digital menu increases efficiency by letting your customer place an order faster, even during peak times. You can also add your brand videos, poll, social media page links, upcoming events and more to keep your customer engage while they wait for their food.
If you wish to make your menu more intelligent and beneficial for your restaurant, then you can get in touch with us and we’ll provide complete assistance.
Recently, we had announced that Dineout acquired Torqus, a Pune based SaaS platform for the restaurant business. Today, we are here to tell you how Torqus along with inResto and Dineout can actually help in better management of your restaurant.
Used in more than 3500 outlets across 70+ cities in five countries, Torqus is an all-inclusive cloud-based restaurant software system which helps restaurateurs to easily manage their various day to day activities, ranging from procurement and billing to taking feedbacks from end customers. Torqus boasts a client list that includes Fresh Menu, Theobroma, The Bowl Company, Cure.fit, Coffee by Di Bella, Swensen’s, Barshala, Baker’s Basket, Malaka Spice, InnerChef and many more.
How Torqus Can Help Your Restaurant?
The key value proposition of Torqus is to simplify restaurant management with is its highly efficient and easy to use suite of products, which includes Point of Sale (POS), Supply Chain Management (SCM) and Inventory Management system.
Here’s how Torqus can help you:
- Easily manage end to end process for all types of restaurants from the procurement of raw materials, central manufacturing to distribution and sales to the end customer.
- Enable outlets to receive orders directly on the POS from various aggregators such as Swiggy, Zomato and Uber Eats. Foodpanda will be added to the list soon.
- Seamless management of the restaurant chains. Most ‘internet first’ business chains in India such as Swiggy Kitchens, Freshmenu, Cure.fit, etc. have opted for Torqus as their preferred software partner.
- Its Supply Chain Management (SCM) software enables you to strategically co-ordinate with all your business functions, ranging from procurement and manufacturing to sale estimation and invoices.
- It also helps you leverage dynamic information and analysis, making a possible meeting with heightened expectations for responsiveness, and facilitate cohesion across all the departments and companies.
- It is not only responsible for managing all the internal processes but also keeps a tab on wastage and the yield of products.
- The Customer Relationship Management (CRM) ensures that the restaurant is able to retain customers at the lowest Customer Retention Cost (CRC) by effectively leveraging the loyalty programs, campaign management, and the dynamic feedback program.
Dineout + inResto + Torqus = Complete Restaurant Management Platform
With Dineout, inResto & Torqus, we are offering a full stack restaurant operation and management solution where we help in the complete journey of a running and managing a restaurant – from getting diners via Dineout app to managing reservations, managing backend operations, supply chain management, to taking and organizing feedback. On an average, restaurants seat 5 million diners and collect 450k feedbacks from their guests every month using our software. Every month around 400 campaigns are launched via inResto campaign management system which helps restaurants reach out to 6 million diners.
Along with this, you can get customer details like mode of reservation, their spending capacity, dining/ordering frequency and more. With this information, you can understand your customers which will not only result in improved customer experience but also you can run marketing campaigns to attract m0re diners.
If you wish to see how our suite of products can simply restaurant management for you, feel free to get in touch with us.
These days, employing the latest technologies is playing a huge role in raising efficiency, cutting costs, minimizing staff requirement and enhancing dining experiences. So, along with basic technology like online table reservations, restaurants have started adopting the latest advancements to stay up to speed and be as efficient as possible.
A Tablet For Everything!
Do you handle all online reservations and feedback via tablets? What if you had a tablet to manage everything? From an app to order right from the table, taking customer details to get to know your target audience to creating loyalty programs; tablets help store data in one place and also improve your diner’s experience. If you employ these technical advancements, your diners can order without waiting for servers, they would respond to your loyalty programs better and you can also save their preferences and allergies for further use. It’s a win-win!
Customizable Feedback Technology
You might be using a tablet to record feedback, but it wouldn’t be that helpful if you’re still following a simple format. Wouldn’t it be fantastic if the feedback form could automatically ask the customer to elaborate through follow-up questions on elements that got a low rating? That way, you could get deeper into the problem without any follow-up calls or angry diner rants on facebook. Fortunately, there is a solution that takes all this into consideration. We’ll come back to that in a moment.
Order From the Table
Wouldn’t it make life a lot easier if people could order online right from their table, with all orders show up on a single tablet that gets automatically updated on your POS system? Ordering online also has an advantage of a digital menu. You can introduce new items and update this menu quite effortlessly, not to mention the level of detail you can give for every dish, with images, descriptions and maybe even calorie and allergen information.
Multiple Payment Avenues
Paying by cash or debit/credit cards has been a regular practice for ages. Now, when e-wallets like Paytm, Mobikwik and Freecharge are gaining popularity, one must give their diners other options too.
Adopting these emerging trends in technology is a must these days! With inResto, you can handle almost everything smoothly through a tablet! For instance, with inResto DineIn, your diners can order online straight from the table and wouldn’t have to wait for servers. With inResto Feedback, you can customize your feedback forms. Once you gather valuable feedback, you could use it to create apt loyalty programs through inResto Loyalty and parallelly run campaigns to re-engage diners via inResto Campaigns.
There has been a sizeable spurt in Millennials opting for healthy food, which has made it essential for restaurants to reciprocate and cater to these needs. As per a PWC report, nearly 47% of people aged 18-34 have switched to a healthier diet.
The Rise Of Healthy Food
Change In Attitude
Earlier, if anybody mentioned gluten-free or lactose-free food, it was usually for people who were prone to allergies, but now the notion of eating clean isn’t related to any disease or allergy, but rather, better health. Now, these practices are no longer confined to the home, and diners are asking for palatable diet options even when they’re eating out.
Emerging Diet Trends
High on healthy fats and low on carbs, the Keto diet has become an obsession among the youth, and it’s already gaining popularity in India. Based on consuming healthy fats, it’s said that this diet boosts the metabolism and helps the dieter lose weight rapidly, while still eating plenty of meat and fat. Influential celebrities adopting this diet has been one of the major reasons for its pervasiveness.
Since our tech savvy generation is now well aware of what’s happening around the world, they tend to catch on global food and fitness trends. As heart diseases, obesity and diabetes are on the rise, people have realized that amending their eating habits is the need of the hour.
Targeting These Health Conscious Millennials
If you’ve been looking for ways to attract these calorie counters and fitness buffs, here are a few things to keep in mind:
Introduce Vegan & Gluten Free Options
Nobody would be comfortable with revamping their entire menu, but if you could just add a few vegan, gluten-free, low fat or lactose-free options to your menu, you’ll catch quite a few eyeballs. You can throw in some low-fat options like sugar-free desserts and freshly prepared juices to start off.
Lately, everybody uses a fitness app to track their calorie consumption or the amount of proteins, carbs, fats, cholesterol and sugar intake. So, you could attract this crowd by providing a full breakdown of what they’re eating. You should also indicate the exact calorie intake. Ideally, dishes with less than 600 calories could be put into a special healthy menu.
Promote Organic and Fresh Food
Adopting a practice of fresh and organic ingredients has also seen a surge in the restaurant industry. Restaurants serving healthy food usually source their ingredients straight from the farm. If you’ve also heard of the terms “farm-to-table” and “locally produced” food, it’s time to hop aboard that bandwagon and pay heed to where your ingredients are coming from.
Other Quick & Easy Healthy Fixes
If you’d still like to be cautious, give your diners a few easy-to-implement options. For instance, let them swap their rice, fries or mash with a salad on the side or other veggies. You could also offer smaller plate options for your larger dishes, and maybe even bunless burgers. The possibilities are endless!
You can take inspiration from restaurants like Zehen in The Manor, Delhi; Fab Cafe and Carrots in Bangalore, who’ve taken the plunge and come up with extensive healthy menus!
Sometimes you’re doing all the right things but your diner count’s graph is still a downward curve. If you’ve been wondering how to make a lasting impression to retain diners, we’re here with some hacks to ensure they get hooked to your restaurant.
First Impression Is The Last Impression
The first and most imperative lesson is impeccable service! It’s important to pay attention to your diner as soon as they walk in. From a server greeting them to the manager visiting their table to ask about the meal, taking good care of your customers is crucial. Make sure that your diner’s experience is as good as the food and ambiance.
Reservations For A Seamless Experience
Providing the option of table reservation is taking a step towards a fine-dine experience. It also makes diners feel special when they have a table waiting during peak hours.
Never Make Customers Ask You For Their Order Again
If you keep your diner waiting for their meal for too long, it would definitely work against you. If something takes a little longer to prepare, it’s best to let them know beforehand rather than facing a hungry and annoyed diner later. It’s also a great practice to give them a complimentary bread basket or something else to munch on while they wait for their food.
Know Your Menu Well
Your servers and manager should be very thorough with the menu and must be able to explain all dishes properly. When diners ask for preferences and the servers aren’t well acquainted with what’s on the menu, it shows your restaurant in a bad light. They should also be able to make recommendations as per the diner’s taste.
Feedback Matters the Most
You might realize some pitfalls of your restaurant, but it’s best to know where you stand with your customers. Letting them know that you care about their overall experience along with improving your service and food also works in your favor. It also helps you assess what customers love about your restaurant, and what they’re not so fond of.
Tackle Problems in a Courtly Manner
Handling problems politely is another important aspect to create a seamless experience. So, if there are any road bumps along the way, it’s best to handle the situation with grace and polite respect. If there’s a mixup, one must own up to their mistake and apologize immediately. It’s also a good practice to appease your diners by offering them something on the house or making up for it with a discounted bill.
There must be a perfect balance of delicious food, inviting interiors and impeccable service to offer the ultimate dining experience. A happy diner with great memories will always have good things to say about your restaurant.
In the F&B industry, outstanding service is sublime, but it is exceptional efficiency at the end of the day that paves the way for success. Enter inResto, a unique restaurant management software that makes use of technology to create end-to-end solutions for restaurateurs. It is the only open platform that successfully connects with various services across the food-tech ecosystem thereby providing holistic solutions for guest management goals of restaurants. With the advent of new restaurants opening every other day, and the competition among restaurants becoming more cutthroat than ever, inResto gives your restaurant that extra edge. Here’s why every restaurant needs to be well versed with this restaurant technology management system.
1. Because you’d rather have your customers make lines inside the bar than outside the restaurant door
inResto helps your host or hostess manage all your reservations from one simple interface. Whether the reservation comes in from your website, Facebook, from reservation platforms like Dineout, or even over the phone, they are all funnelled into inResto Reserve, where diners can be assigned tables or put on the waiting list, all from the app. This, in turn, dramatically reduces unorganized waiting lines, dissatisfied customers, and unaccounted leads.
2. Because feedback that counts needs a more dependable channel than arbitrary sheets of paper
Every critique, every word of appreciation and every opinion of your customer goes a long way to eventually fostering a fulfilling relationship with them. Often, the entire customer data is recorded using pen and paper, which usually gets lost. The feedback system via inResto on the other hand, is progressive, intelligent and intuitive. For instance, if the diner rates an aspect of their experience 3 stars or lower, it immediately shows more questions to get more details. Not only does this greatly enhance your diner’s experience, but also is a great tool to assess the performance of your servers and the departments of your restaurant.
3. Because your table inventory needs to be reinvented
inResto brings you data driven analytics that not only configures your floor and section layouts but also monitors real-time status of tables. This helps you in planning the seating to accommodate more customers, reduces the tables’ turnaround time and maximizes your seating inventory. Thus, at the end of the day you are able to utilize and manage your tables to their optimal capacity; efficiently and effectively seating more customers, thereby increasing revenues.
4. Because we strive to maximise your gains
We believe that the strongest customer experiences come from the simplest of steps. All the data collected from various platforms comes together at the inResto Dashboard that makes use of various tools and features which aids in generating more profits. The campaign management tool is one such offering that not only engages but also re-engages and retargets your customers. This makes your overall restaurant management an economically more efficient venture as re-engaging a customer for a transaction costs three times lesser than acquiring new customers.
5. Because we understand that businesses run on relationships
There is power in the concept of personalization and inResto recognises that. It provides to you an insight-based loyalty programme that helps you identify your loyal customers and rewards them for keeping them engaged with your restaurant. It also employs strong customer communication through emails and SMSes that help keep your patrons in the loop. Here, you can easily set up a customizable programme where diners can get a free beer, desserts, points for their visits or expenditure, and much more.
Summing up, consider the following scenario – delectable cuisine, ambience that provides a sense of exclusivity and services, simply on point. The customers are in love with everything you provide yet may hesitate in coming to you again.
inResto figures out the whys and the whats so that you can concentrate on providing your clientele with the experience of a lifetime, and have them coming back for more.
Keeping up with the latest trends is essential for any restaurant to thrive in a market that breeds cutthroat competition with innovative restaurants that are cropping up by the minute. One of the greatest trends that have taken the country by storm are food festivals, and it’s a crucial move for marketing for restaurants. So, if you’ve been wondering if this would be a good move or not, read on.
First and foremost, it’s essential to put your name out there. At these events, the publicity and press releases will do that for you. You can bank on them to publicise your restaurant the way you like it and you’ll also get to reach their target audience through vigorous social media campaigns both by the organisers and sponsors, as well as the visitors of the festival. In the meantime, you can concentrate on making your stall irresistible.
Reaching A Diverse Audience
Food festivals get a lot of footfalls, so you can expect to reach a wide audience. It’s also a great place to tap into new clientele and make an impression to increase loyalists. If your booth is eye-catching, service is prompt and dishes offered are exemplary, you’re definitely going to make some new foodie fans!
Learning From Competition
As the quote goes “Know thy self, know your enemies. A thousand battles, a thousand victories”. You’ve got to know and learn from your competitors. Everybody puts their best step forward at these festivals and you can really take notes from established restaurants’ tactical moves. Get an insight on their strategies and see where they’re lacking to avoid those mistakes.
Testing New Menus
A food festival is like a massive testing ground where you get to reach foodies with different tastes, so it’s obviously a great place to get opinions. This move would be great for old restaurants trying to get their mojo back and new restaurants trying to make their mark.
One-On-One Interaction With Customers
It’s important to interact with your customers to understand their expectations apart from just their likes and dislikes. Also, a personal connect is vital to build a relation with diners and make them well acquainted with your brand and it’s USP’s. Lastly, we all know nothing works better than marketing via word of mouth.
Highlighting Your Dormant USP
When we talk of bars or breweries, one cannot think beyond their cocktails and fresh beer, right? But what if your pub’s got some kickass burgers that nobody talks of? Food festivals would be the perfect place to let people know about your usually overlooked strengths.
If you’ve been to popular food festivals like The Grub Fest or Palate Fest, you already know all the benefits we’re talking about. Nevertheless, next time there’s a big food fest in town, capitalize on it and we promise you’ll notice an upswing in your clientele.
Here are 10 food festivals across India you should partake in:
- The Grub Fest
- The Palate Fest
- National Street Food Festival
- Steppin Out Food Fest
- Great Indian Food Festival
- Asian Hawkers Market
- Sula Fest
- Bangalore Food Fest
- The Gourmet High Street
- Bandra Wine Fest
Have you participated in food fests? Planning to? Put your thoughts in the comments.
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