Aahar 2019

Why AAHAR 2019 Is A Must Visit For Every Restaurant Owner?

AAHAR – the International Food & Hospitality Fair is coming back with its 34th edition – starting from 12th March till 16th March 2019 at Pragati Maidan Delhi. It is a yearly fair, organized by Indian Trade Promotion Organization (Government Of India’s premier trade promotion body) along with the Ministry of Food Processing Industries, Agricultural, and Processed Food Products Development Authority (APEDA) and other industry bodies.

AAHAR is one of Asia’s best-known Food & Hospitality Shows. The show has grown by leaps & bounds in recent years and has become the ultimate destination for global vendors and sourcing professionals to visit. Here’s why it is a must-visit event for every restaurant owners and managers.

Make A Global Connection

Over 500 exhibitors from India and overseas will be exhibiting their products and services in the industry of food technology, food products, machinery, and equipment. Aahar offers a platform for all food operators to showcase the new technology from India as well as from all over the world. The foreign participation is from 18 countries including China, Italy, Poland, Turkey, Spain, Oman, South Korea, UAE, Thailand, Hongkong, Singapore and Japan.

Build A Strong Network

This year, senior management professionals from the hospitality industry like CEOs, MDs, GMs, VPs, etc. are expected to form a substantial part of visitors. Besides them, overseas buyers, trade delegations, importers, distributors, executive chefs, executive housekeepers, hospitality procurement heads, start-ups, entrepreneurs, purchase professionals, consultants from overseas, Indian industry associations, organised retailers, mega-chains, hospitality service providers, diplomatic and commercial representatives of foreign missions in India, policy makers and other stakeholders are also expected to attend Aahar 2019.

Know What’s Latest In Food Technology

Aahar is an incredible platform to experience the latest in food technology and meet vendors from all around the globe who can introduce you to new innovations. As a restauranteur, you can learn about international market trends and take your restaurant business to the next level.

Don’t Forget To Visit Us!

Visit Stall No. H7GH-04-B, Hall – 7G to get a free demo of our products, customized for your restaurant business needs. Also, get a  free consultation from industry experts on how technology can help you acquire, engage and retain your customer experience and increase your business revenues.

inresto @ aahar 2019

What: Aahar – The International Food & Hospitality Fair

When: 12th – 16th March 2019

Where: Hall No. 7-12A, Pragati Maidan, New Delhi-01


Valentine Day Promotion

4 Last Minute Sales-Boosting Tricks For This Valentine’s Day

More than 55% of Indian consumers plan to go out for a meal on Valentine’s Day. Don’t miss the chance to ensure that your restaurant is the top choice for diners. This means that the next week is a great opportunity for your business so make the most of it.

So, here’s presenting 4 amazing ways to increase your restaurant’s Valentine Day’s Profits.

Add A Little Romance To Your Restaurant
Valentine’s Day is a special time where your diners would love to have a quiet and subtle environment where they can talk while dining. Ensure that your seating and decoration is as per the relaxing environment. For that special Valentine touch, scented candle votives, sprinkled rose petals and a vase of red and pink flowers would do the job. You can also add a white or blackboard with romantic messages.

Get Creative With Your Menu
Valentine’s Day calls for food for love! Create a prix fixe menu for couples with oysters, heart-shaped dishes, chocolate, desserts, etc. Even with your fancy restaurant, stick with an approachable and familiar taste. You can go creative with love-evoking dish names. You can extend your creativity to the bar as well with fun love inspired drinks and wine for this special occasion.

Give Your Customers An Experience
Approx 78% would choose to spend money on experience over buying something desirable. Other than food and ambiance, make your guest feel special with a small gift like complimentary valentine special dessert, welcome cocktails, etc. Don’t forget to promote them on your social media channels and offline to make your restaurant the go-to place for customers.

Make Your Loyal Customers Feel Special
Increasing customer retention rates by 5% increase profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company. Run valentine special discounts for your loyal customers and convey the same via email or SMS. With a restaurant CRM tool, you can run targeted campaigns to customers who haven’t dined in the past 3 months or have visited more than 2 times. Don’t forget to use language that drives emotions like “What’s Your Plan This Valentine’s?

With careful planning, you can make Valentine’s one of the most profitable day for your restaurant. Give your restaurant the reason to choose your restaurant over others.

Data Source – TOI | Eventbrite | Bain
GIRF 2019

The #MonthOfMore is here! GIRF 2019 Is Back With A Bang!

Dineout‘s annual festival – Great Indian Restaurant Festival or GIRF is back with its third edition. From 1st to 28th February*, diners can enjoy Flat 50% Off and other biggest deals across 6000+ restaurants in Delhi NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Chandigarh, Jaipur, Ahmedabad, Chennai, and Goa. With GIRF, diners get an amazing opportunity to relish food and drinks and experiment with new cuisines and restaurants without the pocket pinch.

Diners can buy deals on Dineout app for various categories:


What’s New This Year?
This year, we have introduced a new category of discount which is FLAT 50% Off on Total Bill. Unbelievable, but true!. The most sought after names in the industry like Farzi Cafe, Smoke House Deli, The Irish House, Chilli’s, Lord of Drinks, AB’s Absolute Barbecue, The Park Hotel, TGI Friday’s, Citrus Cafe, Punjabi By Nature, Hard Rock, Hilton, Marriott, The Lalit and many more across 11 cities in India have already boarded the GIRF train and are giving 50% Off on Buffet, Food, Drinks, and Total Bill.

Explosive Deals At The Most Popular Restaurants!
Diners can avail special discount coupons for top chain restaurants – McDonalds, Barista, Pizza Hut, etc. This coupon can be redeemed at any participating outlet without making reservations to avail their combos at a very low price.

GIRF 2019 Is Going To Be Bigger & Better Than GIRF 2018
Last year’s GIRF witnessed more than 1 million diners eating out at the top restaurants in their city without burning a hole in their pockets. More than half of the inventory of restaurants was sold out in the first two weeks of GIRF, accounting for over INR 250 million revenue generation for restaurants and 2.5x more diner counts during GIRF. This year, with more restaurant partners across 11 cities, we are expecting to seat nearly 3x more diners than last year.

GIRF is an annual restaurant festival – organized by Dineout, India’s largest table reservation platform powered by Times of India group.

*The deals will not be valid for redemption on special days like 14th February 2019 on the account of availability at restaurants


inResto+Torqus Blog

DineOut + inResto + Torqus – A Complete Restaurant Management Solution

Recently, we had announced that Dineout acquired Torqus, a Pune based SaaS platform for the restaurant business. Today, we are here to tell you how Torqus along with inResto and Dineout can actually help in better management of your restaurant.

Used in more than 3500 outlets across 70+ cities in five countries, Torqus is an all-inclusive cloud-based restaurant software system which helps restaurateurs to easily manage their various day to day activities, ranging from procurement and billing to taking feedbacks from end customers. Torqus boasts a client list that includes Fresh Menu, Theobroma, The Bowl Company, Cure.fit, Coffee by Di Bella, Swensen’s, Barshala, Baker’s Basket, Malaka Spice, InnerChef and many more.

How Torqus Can Help Your Restaurant?

The key value proposition of Torqus is to simplify restaurant management with is its highly efficient and easy to use suite of products, which includes Point of Sale (POS), Supply Chain Management (SCM) and Inventory Management system.

Here’s how Torqus can help you:

  • Easily manage end to end process for all types of restaurants from the procurement of raw materials, central manufacturing to distribution and sales to the end customer.
  • Enable outlets to receive orders directly on the POS from various aggregators such as Swiggy, Zomato and Uber Eats. Foodpanda will be added to the list soon.
  • Seamless management of the restaurant chains. Most ‘internet first’ business chains in India such as Swiggy Kitchens, Freshmenu, Cure.fit, etc. have opted for Torqus as their preferred software partner.
  • Its Supply Chain Management (SCM) software enables you to strategically co-ordinate with all your business functions, ranging from procurement and manufacturing to sale estimation and invoices.
  • It also helps you leverage dynamic information and analysis, making a possible meeting with heightened expectations for responsiveness, and facilitate cohesion across all the departments and companies.
  • It is not only responsible for managing all the internal processes but also keeps a tab on wastage and the yield of products.
  • The Customer Relationship Management (CRM) ensures that the restaurant is able to retain customers at the lowest Customer Retention Cost (CRC) by effectively leveraging the loyalty programs, campaign management, and the dynamic feedback program.

Dineout + inResto + Torqus = Complete Restaurant Management Platform

With Dineout, inResto & Torqus, we are offering a full stack restaurant operation and management solution where we help in the complete journey of a running and managing a restaurant – from getting diners via Dineout app to managing reservations, managing backend operations, supply chain management, to taking and organizing feedback. On an average, restaurants seat 5 million diners and collect 450k feedbacks from their guests every month using our software. Every month around 400 campaigns are launched via inResto campaign management system which helps restaurants reach out to 6 million diners.

Along with this, you can get customer details like mode of reservation, their spending capacity, dining/ordering frequency and more. With this information, you can understand your customers which will not only result in improved customer experience but also you can run marketing campaigns to attract m0re diners. 

If you wish to see how our suite of products can simply restaurant management for you, feel free to get in touch with us.

Why We Can’t Wait For The Fast Food & Cafe Convention 2018 in Bangalore!

As we all know that the trend of fast food in India began with Mcdonald’s and the Jubilant Foodworks industry entering the country in the 1990’s, the journey since then has been an uphill one. With these brands expanding exponentially and new competitors joining the bandwagon, the Quick Service Restaurant (QSR) Industry is currently valued at Rs 8,500 crores as per this article.

The Fast Food and Cafe Convention, being the largest QSR focussed event, is a great opportunity for the fast food industry heads to converge, share ideas and challenges. Let’s dive into why this event is essential for the Fast Food Industry:

The Main Agenda

In order to conceptualize future plans, existing challenges like product innovation, supply chain challenges, increasing health consciousness of consumers, etc need to be addressed. Apart from these pressure points being addressed, attendees will get access to unique sessions, the leader speaks and roundtable discussions. The main aim of all sessions and discussions would be to resolve all concerns, look at opportunities and discuss best practices for future growth and expansion.

Speakers to Look Out For

This time at the FFCC 2018, watch out for Tarun Bhasin from Dunkin Donuts, Unnat Varma from Pizza Hut, Rohit Aggarwal from Lite Bite Foods, Tanu Ganguly from NDTV Food, Sahil Jain from Dineout, sharing their insights and knowledge, besides many other noteworthy industry heads.

Why You Must Look Out For Us!

Offering end-to-end technology solutions for the restaurant industry, inResto’s products help solve multiple challenges faced by QSRs and restaurants in general. From improvement in turn around time to recording diner preferences, managing orders better, besides much more, inResto helps smoothen restaurant operations through technology. 

What We’re Looking Forward to

Being a part of the FFCC 2018 for the second time, we’re thrilled to discover new developments that have been made in the QSR industry. We’re mostly excited about our co-founder Sahil Jain speaking about “Innovative Social Media Marketing” at the event.

We’re also looking forward to the sessions about product innovation and whether it’s essential to grow, along with top technological trends and best practices that established businesses follow to stay on top.

If you can’t make it to the event, follow our Facebook and Twitter handles for live updates.

When: 10th May

Where: The Lalit, Bangalore

Click here to know more about the event.

DIneout - Great Indian Restaurant Festival 2018

How India Dined Out During The Great Indian Restaurant Festival 2018!

The Great Indian Restaurant Festival has been the talk of the industry throughout February with some great achievements. More than half of the inventory of restaurants was sold out in the first 2 weeks of February accounting for over INR 250 million revenue generation for restaurants. Read further as we delve into what were the trends attributing to the festival.

Diner Trends

GIRF 2018 saw 1 Million Indians eating out at the top restaurants in their city without burning a hole in their pockets. Since its launched, Dineout has had over 3 million diners visiting their platform for bookings and deals. Here are a few key trends:

  • Out of all these diners, 77% fall in the age group of 18-34 years.
  • Although Dineout has been receiving traffic from all over the country, the maximum number of diners, contributing to 55% of the total diner count, are coming from Delhi and Mumbai.
  • Over 50% of the total diners were visiting restaurants in groups of 2.

Highest Selling Deals

The maximum number of deals have been sold in Delhi, followed by Mumbai and Bangalore. Although food deals have been selling the most, buffet deals have been very popular across all cities. 40% of the restaurants selling buffet deals across the country have already been sold out.

How Restaurants Are The Stars of The Show!

From selling out all their inventory for the festival to a massive jump in diner count, restaurants have been in the limelight since the beginning!

  • Restaurants that earlier weren’t Dineout partners have seen a 2.5 times jump in their diner count once they came on board for the Great Indian Restaurant Festival.
  • One major highlight is that 60% of the bookings during the Great Indian Restaurant Festival has been for non-GIRF deals. Thus, the festival has helped restaurants acquire customers irrespective of the deal offered.
  • You can also check out a few rockstar restaurants that are already sold out:

Major Highlights

A major portion of these deals have been sold over the weekends throughout the month. Also, the average cost for two people during GIRF was only Rs 1000 across all cities.

With Delhi leading the show, buffets being a popular deal and people preferring to dine out in a group of 2, a lot of new trends came to light.

This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as an industry partner.

Stay tuned for the full scoop at the end of the festival.


Check Out The Fastest Selling Restaurants of The Great Indian Restaurant Festival 2018!

We’ve reached halfway through the Dineout’s Great Indian Restaurant Festival (GIRF) and it has already been breaking records since the very first week. We’re proud to announce that some of the top restaurants across India have sold their inventory for the entire month! Read more to find out which restaurants are selling out the fastest, and how they did it:

Top performers across India

Although Delhi has been leading the show with maximum inventory sold out, restaurants across India have sold out their slots for the entire month. Here are a few top ones in all cities:

Out of all deals, restaurants offering discounts on buffets have done particularly well apart from restaurants offering discounts on food. Over 40% of the total restaurants offering buffets have been sold out. Almost 200,000 deals have already been sold in the first 2 weeks, and the festival is still soaring high!

How they have overachieved

One of the key practices of top performing restaurants is keeping their customer database constantly informed about the festival through social media, emails or other platforms. From placing tent cards on tables for recall to conducting engaging activities, restaurants that went out of their way to promote the festival have performed especially well.

Dineout’s promotions as a whole have been quite extensive, but these rockstar restaurants have taken the initiative to promote themselves. Restaurants which earlier weren’t Dineout partners have seen a 2.5 times jump in their diner count after GIRF opened. You could also see a huge leap in diners if your restaurant conducted similar marketing activities.

This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as an industry partner.

DIneout - Great Indian Restaurant Festival 2018

Dineout’s GIRF 2018 Is Everything Restaurants Need This February!

Dineout’s Great Indian Restaurant Festival (GIRF) kick-started on the 1st of February and it is already the talk of the food industry! Last year, Dineout reached over 30 million eyeballs through their extensive marketing promotions via print, radio, OOH advertising, in-restaurant activities besides much more over just 10 days. This time, the festival is for the entire February and their plan is even more extensive. Top participating restaurants are already either sold out or running low on inventory in the first week! Have a look at how all participating restaurants are at a vantage point, considering their exhaustive marketing plan.

Engaging Diners Through Dining Experiences

In order to promote restaurants individually, Dineout representatives are really going out of their way by visiting them to generate content for social media marketing. From highlighting the signature dishes of the outlet with the Great Indian Restaurant Festival’s branding to the chef and the ambience, everything is being showcased through Dineout’s social media platforms. Almost 400 restaurants will be in the limelight through this activity.

On-Ground & Print Media  

Restaurants will get a tremendous boost via outdoor advertisements including:

  • over 200 hoardings.
  • 2,000 branded cabs.
  • 100+ bus shelters
  • promotions at 1000+ corporates

These promotional activities have been planned strategically in popular localities across India. Flyers, standees and other branding will also incorporate various restaurant logos. Along with this, restaurants are also being featured in over 50 newspaper ads accompanied by over 4,000 radio mentions all through February!

One Plus5T Giveaway

A OnePlus5T is up for grabs every day as a part of GIRF 2018. Not only is Dineout spreading the word about it through various social media promotions, so are a lot of diners. They have to simply capture their dining experience during the festival and put it up on Facebook or Instagram with the restaurant tagged. Dineout has already received over 2,000 entries from diners at restaurants across the country, accounting for nearly 8 lakh impressions on social media.

A Digital Boost

With numerous social media promotions including ads, blogs, and contests, Dineout’s engaged almost 50 million people till now. Their tactical digital promotions will give restaurants special attention including:

  • Strategic ads with restaurant logos
  • Blogs highlighting restaurant USPs
  • Engaging social media posts

The overall reach expected through these marketing initiatives is over 700 million eyeballs and everything is targeted at promoting restaurants.

Influencers & Publishers Drive

Acclaimed influencers and publishers will be doing informative posts and engaging shoutouts to spread the word about GIRF. Several influencers and publishers will also be visiting restaurants and sharing their dining experiences on social media, showcasing those restaurants in a rosy light. Restaurants participating in the festival will get featured by top publishers. You can look out for:

  • Story Pick
  • India Times
  • MensXP
  • iDIVA
  • Little Black Book
  • Mad Over Marketing

besides many other influential ones.This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as industry partner.

From digital promotions to in-restaurant activities, on-ground marketing and a boost via influencers and publishers, Dineout’s going all out to broadcast the festival and you’re a big part of it!


Great Indian Restaurant Festival

Here’s Why Dineout’s Great Indian Restaurant Festival is The Highlight of February!

It’s back everyone! The search for happy hours and happy times ends here! Dineout’s back with their Great Indian Restaurant Festival, and it’s going to be way bigger and better this year. Taking place over 2,000 restaurants across India all February, they’ve got all restaurants to offer a whopping Flat 50% Off!

Flat 50% Off Food, Drinks and Buffets!

Whether you’re going out for a lavish lunch, a couple of drinks or a sumptuous buffet spread, you’ll get a Flat 50% Off your bill. All you’ve got to do is log on to Dineout and pay the booking fee to secure a spot at your favourite restaurant! Now, that sounds like the deal of the year!

Dine At The Most Iconic Restaurants!

The best part here is that the most sought after names in the industry have also hopped aboard the GIRF train. They’ve got Social, Olive Bistro, Hard Rock Cafe, Monkey Bar, The Irish House, Chili’s, The Lalit, Radisson Blu, Le Meridien and many other classic restaurants and hotels on board.

Save More With Airtel Payments Bank

What’s more? Book your GIRF deal through Airtel Payments Bank and get 100% Cashback on the booking fee. You can also save an additional 10% when you pay the bill via Airtel Payments Bank through the Dineout app.

Win A OnePlus 5T Every Day!

Here’s the catch of the campaign. They’re also giving away a OnePlus 5T every day to diners across India. All you have to do is click a fun picture, video or Boomerang of your dining experience or your food, and let everyone know how much you enjoyed GIRF by sharing it either on Facebook or Instagram. All the madness is going to reflect in their hashtag #LetsDineout!

Steal Deals Starting Rs 499!

They’ve also got some brilliant restaurants offering set menus and deals starting from Rs 499! Hunt through the Dineout app to get these crazy deals before they’re gone!

Guys, all these offers are only valid till 28th February. So, go make the most of Dineout’s GIRF before February ends.

Food Category Partner: Pepsi; Drinks Category Partner: William Lawson CDs; and Industry Partner: NRAI.

Find Out More Here!