DIneout - Great Indian Restaurant Festival 2018

How India Dined Out During The Great Indian Restaurant Festival 2018!

The Great Indian Restaurant Festival has been the talk of the industry throughout February with some great achievements. More than half of the inventory of restaurants was sold out in the first 2 weeks of February accounting for over INR 250 million revenue generation for restaurants. Read further as we delve into what were the trends attributing to the festival.

Diner Trends

GIRF 2018 saw 1 Million Indians eating out at the top restaurants in their city without burning a hole in their pockets. Since its launched, Dineout has had over 3 million diners visiting their platform for bookings and deals. Here are a few key trends:

  • Out of all these diners, 77% fall in the age group of 18-34 years.
  • Although Dineout has been receiving traffic from all over the country, the maximum number of diners, contributing to 55% of the total diner count, are coming from Delhi and Mumbai.
  • Over 50% of the total diners were visiting restaurants in groups of 2.

Highest Selling Deals

The maximum number of deals have been sold in Delhi, followed by Mumbai and Bangalore. Although food deals have been selling the most, buffet deals have been very popular across all cities. 40% of the restaurants selling buffet deals across the country have already been sold out.

How Restaurants Are The Stars of The Show!

From selling out all their inventory for the festival to a massive jump in diner count, restaurants have been in the limelight since the beginning!

  • Restaurants that earlier weren’t Dineout partners have seen a 2.5 times jump in their diner count once they came on board for the Great Indian Restaurant Festival.
  • One major highlight is that 60% of the bookings during the Great Indian Restaurant Festival has been for non-GIRF deals. Thus, the festival has helped restaurants acquire customers irrespective of the deal offered.
  • You can also check out a few rockstar restaurants that are already sold out:

Major Highlights

A major portion of these deals have been sold over the weekends throughout the month. Also, the average cost for two people during GIRF was only Rs 1000 across all cities.

With Delhi leading the show, buffets being a popular deal and people preferring to dine out in a group of 2, a lot of new trends came to light.

This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as an industry partner.

Stay tuned for the full scoop at the end of the festival.


Check Out The Fastest Selling Restaurants of The Great Indian Restaurant Festival 2018!

We’ve reached halfway through the Dineout’s Great Indian Restaurant Festival (GIRF) and it has already been breaking records since the very first week. We’re proud to announce that some of the top restaurants across India have sold their inventory for the entire month! Read more to find out which restaurants are selling out the fastest, and how they did it:

Top performers across India

Although Delhi has been leading the show with maximum inventory sold out, restaurants across India have sold out their slots for the entire month. Here are a few top ones in all cities:

Out of all deals, restaurants offering discounts on buffets have done particularly well apart from restaurants offering discounts on food. Over 40% of the total restaurants offering buffets have been sold out. Almost 200,000 deals have already been sold in the first 2 weeks, and the festival is still soaring high!

How they have overachieved

One of the key practices of top performing restaurants is keeping their customer database constantly informed about the festival through social media, emails or other platforms. From placing tent cards on tables for recall to conducting engaging activities, restaurants that went out of their way to promote the festival have performed especially well.

Dineout’s promotions as a whole have been quite extensive, but these rockstar restaurants have taken the initiative to promote themselves. Restaurants which earlier weren’t Dineout partners have seen a 2.5 times jump in their diner count after GIRF opened. You could also see a huge leap in diners if your restaurant conducted similar marketing activities.

This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as an industry partner.

DIneout - Great Indian Restaurant Festival 2018

Dineout’s GIRF 2018 Is Everything Restaurants Need This February!

Dineout’s Great Indian Restaurant Festival (GIRF) kick-started on the 1st of February and it is already the talk of the food industry! Last year, Dineout reached over 30 million eyeballs through their extensive marketing promotions via print, radio, OOH advertising, in-restaurant activities besides much more over just 10 days. This time, the festival is for the entire February and their plan is even more extensive. Top participating restaurants are already either sold out or running low on inventory in the first week! Have a look at how all participating restaurants are at a vantage point, considering their exhaustive marketing plan.

Engaging Diners Through Dining Experiences

In order to promote restaurants individually, Dineout representatives are really going out of their way by visiting them to generate content for social media marketing. From highlighting the signature dishes of the outlet with the Great Indian Restaurant Festival’s branding to the chef and the ambience, everything is being showcased through Dineout’s social media platforms. Almost 400 restaurants will be in the limelight through this activity.

On-Ground & Print Media  

Restaurants will get a tremendous boost via outdoor advertisements including:

  • over 200 hoardings.
  • 2,000 branded cabs.
  • 100+ bus shelters
  • promotions at 1000+ corporates

These promotional activities have been planned strategically in popular localities across India. Flyers, standees and other branding will also incorporate various restaurant logos. Along with this, restaurants are also being featured in over 50 newspaper ads accompanied by over 4,000 radio mentions all through February!

One Plus5T Giveaway

A OnePlus5T is up for grabs every day as a part of GIRF 2018. Not only is Dineout spreading the word about it through various social media promotions, so are a lot of diners. They have to simply capture their dining experience during the festival and put it up on Facebook or Instagram with the restaurant tagged. Dineout has already received over 2,000 entries from diners at restaurants across the country, accounting for nearly 8 lakh impressions on social media.

A Digital Boost

With numerous social media promotions including ads, blogs, and contests, Dineout’s engaged almost 50 million people till now. Their tactical digital promotions will give restaurants special attention including:

  • Strategic ads with restaurant logos
  • Blogs highlighting restaurant USPs
  • Engaging social media posts

The overall reach expected through these marketing initiatives is over 700 million eyeballs and everything is targeted at promoting restaurants.

Influencers & Publishers Drive

Acclaimed influencers and publishers will be doing informative posts and engaging shoutouts to spread the word about GIRF. Several influencers and publishers will also be visiting restaurants and sharing their dining experiences on social media, showcasing those restaurants in a rosy light. Restaurants participating in the festival will get featured by top publishers. You can look out for:

  • Story Pick
  • India Times
  • MensXP
  • iDIVA
  • Little Black Book
  • Mad Over Marketing

besides many other influential ones.This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as industry partner.

From digital promotions to in-restaurant activities, on-ground marketing and a boost via influencers and publishers, Dineout’s going all out to broadcast the festival and you’re a big part of it!


Great Indian Restaurant Festival

Here’s Why Dineout’s Great Indian Restaurant Festival is The Highlight of February!

It’s back everyone! The search for happy hours and happy times ends here! Dineout’s back with their Great Indian Restaurant Festival, and it’s going to be way bigger and better this year. Taking place over 2,000 restaurants across India all February, they’ve got all restaurants to offer a whopping Flat 50% Off!

Flat 50% Off Food, Drinks and Buffets!

Whether you’re going out for a lavish lunch, a couple of drinks or a sumptuous buffet spread, you’ll get a Flat 50% Off your bill. All you’ve got to do is log on to Dineout and pay the booking fee to secure a spot at your favourite restaurant! Now, that sounds like the deal of the year!

Dine At The Most Iconic Restaurants!

The best part here is that the most sought after names in the industry have also hopped aboard the GIRF train. They’ve got Social, Olive Bistro, Hard Rock Cafe, Monkey Bar, The Irish House, Chili’s, The Lalit, Radisson Blu, Le Meridien and many other classic restaurants and hotels on board.

Save More With Airtel Payments Bank

What’s more? Book your GIRF deal through Airtel Payments Bank and get 100% Cashback on the booking fee. You can also save an additional 10% when you pay the bill via Airtel Payments Bank through the Dineout app.

Win A OnePlus 5T Every Day!

Here’s the catch of the campaign. They’re also giving away a OnePlus 5T every day to diners across India. All you have to do is click a fun picture, video or Boomerang of your dining experience or your food, and let everyone know how much you enjoyed GIRF by sharing it either on Facebook or Instagram. All the madness is going to reflect in their hashtag #LetsDineout!

Steal Deals Starting Rs 499!

They’ve also got some brilliant restaurants offering set menus and deals starting from Rs 499! Hunt through the Dineout app to get these crazy deals before they’re gone!

Guys, all these offers are only valid till 28th February. So, go make the most of Dineout’s GIRF before February ends.

Food Category Partner: Pepsi; Drinks Category Partner: William Lawson CDs; and Industry Partner: NRAI.

Find Out More Here!

Fast Food & Cafe Convention

Why We’re Excited About The Fast Food & Cafe Convention!

The QSR industry in India is an aggressively growing industry but the obstacles that it faces today are also equally challenging.

As per NRAI’S India Food Services Report 2016, the size of the QSR market was estimated at 9,125 crores in 2016. It is expected to grow at a CAGR of 22% to reach 24,665 crores. The QSR segment is expected to pick up the pace as foreign brands are constantly entering the market, but will this growth be a good one, and will it be sustained?

Although the Indian market is a growing one, there are a lot of factors contributing to the QSR industry’s stagnancy.

  • Firstly, since more sophisticated restaurants are propping shop, consumer preferences are getting refined.
  • Secondly, consumers might not prefer fast food options, opting for healthier ones.
  • Lastly, the trend of eating out, in general, has also declined in recent years.

Expansions on the rise?

These days, it seems big brands shutting are down their outlets all over the place. It seems that expansion has also taken a hit, and brands haven’t been able to meet their targets. If we look at brands like Jubilant Food Works Ltd, Domino’s and Dunkin’ Donuts, they are growing at a very slow pace. Domino’s will only open 40-50 outlets this year as opposed to the target of 150, and Dunkin’ Donuts is only looking at about 3-5 new ones.

Reports suggest that other brands like Johnny Rockets and Carl’s Jr are also far from achieving their targets. Some of the reasons attributed to this trend are demonetisation, high rent, corruption, high supply as compared to demand, to name a few.

Which brings us to the need of the hour – The Fast Food & Cafe Convention.

The Fast Food & Cafe Convention on 29th November in New Delhi is being organised to bring together the best minds in the QSR business today to share their knowledge and insights.

How are they facing these challenges on a daily basis? How does India react to newer forms of fast food? What is the right expansion strategy in the current business environment? We are excited to hear from Alok Pandey from Domino’s, Kabir Jeet Singh from Burger Singh and Raghav Verma from Chaayos and many other established players.

Technology – The only route to GROWTH 2.0

The QSR industry is heavily dependant on technology. With orders being a huge pie of their revenues and with ordering in being majorly accepted by Indian metro audiences, it is imperative to put in place today a mechanism that helps streamline a brand’s daily orders.

An interesting session to look out for will be by Sahil Jain, Co-Founder & Product Head at Dineout who will throw light at everything new & latest in technology solutions for QSR brands in India and the world.

Conquering the Ordering Game

Playing a major role in the QSR industry, online ordering can get very tricky at times. Now that there has been a rise in mobile ordering, third-party deliveries and various online ordering platforms, managing high volumes can be a real challenge. Can technology intervene and smoothen things out? All this and much more to be discussed at this much-awaited event.

The most definitive event in the world of QSR, this one is a must attend.

inResto is the official Food Tech Partner for Fast Food & Cafe Convention 2017.

Follow inResto for updates about the event.

Restaurant Tech Live

Here’s Why You Must Know About Restaurant Tech Live 2017

A great platform to learn all about the new technologies and services that are contributing to the restaurant business, Restaurant Tech Live is a major European exhibition taking place in London this September.

What it is.

Restaurant Tech Live is a platform that’ll showcase the latest tools, technology, systems and adjustments that are reshaping restaurants across the globe. Along with this, there will also be a lot of industry experts from around the globe, sharing their insights and know-how on cutting-edge technology to make your restaurant stand out.

What to Look Forward to.

They’ve got headline speakers, panel sessions, seminars, technology innovation awards, industry-leading suppliers and a restaurant and bar design show planned for the 2-day long event.

How To Deal With A Technology Overload by Ankit Mehrotra (Co-founder at Dineout)

We’re excited about Dineout’s co-founder, Ankit Mehrotra giving a speech on how restaurateurs are swamped with multiple technology solutions and how to deal with it. Whether it’s managing daily customers, e-menus, feedback from multiple platforms or monitor the POS reports, it’s more effective and efficient to get all information in one place. Catch him at the convention to know more about this intriguing topic!

Apart from his session, we are also looking forward to see and hear insights by the head of systems at the Jamie Oliver restaurant group, market growth officer at Pizza Hut, former CEO at Crushh, besides other speakers.

Exclusive Offer!

Get a flat 50% discount when subscribing for any of our products, only at Restaurant Tech Live, 2017!

Find us at Stand 1160

You can also follow inResto on twitter here and Ankit Mehrotra here for further updates about the event.

Here’s How The GST Will Impact The Restaurant Business.

GST is currently the flavour of the season. This new tax overhaul drive will impact each and every business of the nation. The objective of GST is to get rid of corruption in the country and have transparency in the market and in its operations. The government claims that GST will achieve that and create a simple, more effective tax structure. However, it will be interesting to see how palatable GST is for the restaurant business! One thing is certain, that after its implementation on the 1st of July ’17, GST will replace at least 17 federal and state indirect taxes.

Restaurant bills before & after GST

The restaurant and hospitality sector was loaded with multiple taxes, cesses and charges due to the indirect tax regime. Restaurants have been charging service tax on 40% of its F&B bill or an effective rate of 6% along with an additional service charge apart from VAT @ 12.5% – 14.5%, as per the State VAT laws that vary from state to state.
This is how post-GST bill should look like:

With GST in the system, there will be uniformity – a market free from unnecessary additional taxes. Talking about the restaurant industry, its implications seem to have a mixed reaction.  

AC or Non-AC?

Now, a diner will have to pay a tax of 18% on the F&B bill in an air conditioned restaurant as against 10.6% charged (including VAT and service tax) in the indirect tax regime. Whereas, non air conditioned restaurants will charge 12% GST on its F&B bill.  

But one thing to be noted here is that if someone is visiting a restaurant with both AC & Non-AC setup and decides to sit in the Non-AC section, he will have to pay 18% GST. So it’s not all good news for the diner!

Online Delivery Hassles

Another trend that has been noticed is that small restaurants and vendors are pulling away from online delivery start-ups. The reason? E-commerce firms will have to deduct tax collected at source (TCS) when they make payments to restaurants and vendors using their platform. Also, these vendors will receive their payment after a TCS of 2%. Although Foodpanda has said that it has been talking to restaurants listed with it on how to manage this 2% deduction.

Bakers Get Lucky!

Bakers, on the other hand, are going to have it good under GST as the applicable GST will be lower than the present combined tax on processed food products which include bakery products.

Few on Cloud 9!

The obvious beneficiaries of the new tax structure are small restaurants and QSRs. Restaurants that have a turnover of 50 lakh INR or less can heave a sigh of relief as now they will go at the rate of 5% GST composition.

Another reason to cheer for Restaurant Owners!

Previously, restaurant owners had no choice but to adjust the output service tax liability with the credit of input VAT on goods consumed. Now, these have been replaced by GST. Irrespective of goods and services consumed, the credit input can be adjusted against the out liability easily.

Dining at 5-stars Has Become Costlier

However, with GST, 5-star, 7-star restaurants and hotels will be charged a luxury tax as high as 28%. This will lead to customers abstaining from dining out at high-end restaurant properties, hampering their sales.

Liquor prices remain untouched

The GST regime doesn’t include service of liquor. Hence, two separate set of transactions will have to be maintained, increasing the cost of compliance for pubs and eating joints that serve liquor as well.

Barring the initial glitches, we can safely say that GST, the new value adding tax regime will be a boon for both restaurant owners and customers. It will create a new and healthy business environment which the customers should find satisfactory. This will hopefully give impetus to the idea of eating out to foodies.