Remodelling Your Space? 8 Tips You Must Follow to Successfully Transform Your Restaurant!

Have you ever felt that your restaurant has lost some of its shine? Seen a few regular customers become not-so-regular, maybe? Perhaps you’re wondering why the new Italian joint across the road is attracting longer queues, even though you know that your food offerings are much tastier?

The reason is quite simple – if your restaurant has been around for a while, your policies, menu and even the ambience may feel a little tired. Diners’ these days love to have an ‘experience’ every time they go out. This ‘experience’ is what separates the best from the rest!

You may be serving the best food in your genre, yet, unless you keep on improving the customer experience, you’re unlikely to see much growth. As a restaurant, if you’ve waited till the time it seems like you need to start afresh and remodel, you’ve waited too long.

That being said, renovating your restaurant is a hard task. Here’s a simple and effective guide to get you started.

  • Customer is King

Without a doubt, your customers are the single most valuable resource you have. Before doing anything else, you have to listen and analyse what your guests say.

People love to see effort and will leave constructive feedback – 8 times out of 10. You can even host a contest, or a giveaway (discount coupons etc.) to give them an added incentive. Usually, this process of ‘asking’ should be done when they’re waiting for the bill.

One quick way to get started with this is to visit inResto’s feedback and let us do it for you. 🙂

  • Outline and stick to your budget

Here’s a fact: Remodels and renovations always cost a lot more than you expect them to and a lot more than you want them to. Let us give you an example, – You want to change your restaurant’s wallpapers, but upon removal, you find mould underneath. You need to remove this too, of course.

Respect your investors and stick to a budget that you can spend. It’s always wise to have a contingency budget, usually 5-10% of your total budget. So if your total budget is Rs 50 lakhs, you must keep 5 lakhs as a buffer.

  • Consider your Revenue Generators

Suppose your bar and terrace are your biggest revenue generators. Renovations offer a perfect chance to improve upon them!

You could add a bigger, better and a more spectacular bar to increase your alcohol sales. You could perhaps change the entire décor of the terrace area, while keeping your theme consistent.

  • Take Inspiration!

For instance, one of the most trending restaurants in the country; Robot in Chennai is a success story because of massive renovation and remodelling. Earlier known as MOMO, the owners have retained the Thai and Chinese menu but revamped the entire theme along with introducing robots in lieu of waiters!

  • Prepare Your Checklist

You need an architect, a designer, an equipment supplier and a general contractor at the very least. The contractor will then provide you with sub-contractors, workers and all the manpower you need.

If your team and vision is strong, it would go smoother than expected.

  • One fell swoop?

Do you wish to stay open during the renovation? Are you willing to put in the extra effort to manage your bookings, while fielding complaints of noise from your guests?

You need to be clear with your goals. If there is only a minor renovation needed, you could stay open. However, major projects are not a good time to stay open.

  • Your team is your biggest asset, not the four walls

Your staff will look at you for guidance during and after the renovation. They’ll need money to sustain themselves and keep them happy! You could either get them a  temporary job somewhere else or send them on a paid vacation.

  • Let the world know

Use your ‘legacy-data’ and reach out to all your customers. Unless you let people know that you’re open, they will not know!

Send out SMS’s, start email campaigns, offer discounts, and light up your social media accounts – your imagination is your only limit.

Successful renovation and proper advertisement will let you see a 10-25% increase in sales straight away. Afterwards? It’s all about maintaining and increasing your value.

Just remember, inResto is always here to help you!

Efficiency

Basics to Brilliance: Incorporating Technology in Restaurants to Increase Efficiency

These days, employing the latest technologies is playing a huge role in raising efficiency, cutting costs, minimizing staff requirement and enhancing dining experiences. So, along with basic technology like online table reservations, restaurants have started adopting the latest advancements to stay up to speed and be as efficient as possible.

A Tablet For Everything!

Do you handle all online reservations and feedback via tablets? What if you had a tablet to manage everything? From an app to order right from the table, taking customer details to get to know your target audience to creating loyalty programs; tablets help store data in one place and also improve your diner’s experience. If you employ these technical advancements, your diners can order without waiting for servers, they would respond to your loyalty programs better and you can also save their preferences and allergies for further use. It’s a win-win!

Customizable Feedback Technology

You might be using a tablet to record feedback, but it wouldn’t be that helpful if you’re still following a simple format. Wouldn’t it be fantastic if the feedback form could automatically ask the customer to elaborate through follow-up questions on elements that got a low rating? That way, you could get deeper into the problem without any follow-up calls or angry diner rants on facebook. Fortunately, there is a solution that takes all this into consideration. We’ll come back to that in a moment.

Order From the Table

Wouldn’t it make life a lot easier if people could order online right from their table, with all orders show up on a single tablet that gets automatically updated on your POS system? Ordering online also has an advantage of a digital menu. You can introduce new items and update this menu quite effortlessly, not to mention the level of detail you can give for every dish, with images, descriptions and maybe even calorie and allergen information.

Multiple Payment Avenues

Paying by cash or debit/credit cards has been a regular practice for ages. Now, when e-wallets like Paytm, Mobikwik and Freecharge are gaining popularity, one must give their diners other options too.

Adopting these emerging trends in technology is a must these days! With inResto, you can handle almost everything smoothly through a tablet! For instance, with inResto DineIn, your diners can order online straight from the table and wouldn’t have to wait for servers. With inResto Feedback, you can customize your feedback forms. Once you gather valuable feedback, you could use it to create apt loyalty programs through inResto Loyalty and parallelly run campaigns to re-engage diners via inResto Campaigns.