In the ever-expanding world of hospitality, it can often be difficult to make your restaurant or café unique and attractive. While your cuisine may truly be among the best, it is not nearly enough. From the positioning of your café to its social media presence, and even the perks and amenities that come along with it can be a huge factor in boosting the business.
Here are 5 expert tips to help all café owners create better versions of their business:
1. Ambience and Placement
All cafes should focus on two primary modes of appeal-exterior appeal and interior appeal. The mood that the café presents can itself be a driving factor for customers. Unique decorations, stylish interiors, and a creative menu can help uplift the total appeal of your establishment. But you must also keep in mind the positioning of your café, match the ambience accordingly while maintaining pristine hygiene and social distancing norms. If you have not yet constructed your establishment, we suggest to first pick a suitable address and then go ahead with the ambience design.
2. Introduce Yourself to the Masses
Sure, an introductory offer works great! You know what works better? Having your brand presence in local festivals and events! For new cafes this can be a highly useful way to introduce your culinary specialities to large masses. Participation in offline events, also gives a great push to the brand presence and helps drive sales to your restaurant!
3. Create Unique Offerings & Promotions
Offering Discounts on Valentine’s Day, New Years’ Eve, etc. are common promotions that your competitors are also doing. You need to find your USP and build promotions around it. For instance, If you provide a certain type of cuisine then try to promote that culture and celebrate their events. Or you can simply go for a day by day offer to match your target market.
4. Get Online
Social media is the most powerful marketing tool in the hands of any business owner!. With the right social media strategy and quality content, you can push your brand’s reach beyond all expectations. Many new brands have been able to join the big leagues due to their social media presence. You can share recipes, promote your chef, and also have special sessions by inviting celebrity chefs. You can build a customer base online with the right use of social media tools. So don’t wait out, get online!
5. Help Goes a Long Way
Do you see a charity event happening near you? Or is there a community kitchen nearby? Make sure that you take an active step to help such undertakings. This will not only boost your business persona but also allow people to understand that you care about the community. Nothing works better for a new café than a connection with the local community.
Making use of these 5 tips, you can reconfigure your marketing strategy and will gain the edge over your competition.
P.S. Don’t compromise with your food taste and quality, which will always bring back the customers!