What to Keep in Mind While Starting Your Own Restaurant?

What to Keep in Mind While Starting Your Own Restaurant?

The concept of ‘being your own boss’ has compelled many people to start their own ventures. Opening up a restaurant is not novel when someone wants to dive into the entrepreneurial world. Many fail to earn a seat at the success table mainly due to lack of experience and funding, while some just don’t possess the calibre to make it. 

Here are some handy tips to make your venture doom-proof:

1. Gain Some Work Experience

Before stepping into the food industry, it is advantageous to gain some experience by working in a similar establishment that you plan to open. While on the job, you can not only learn the basics of customer service but can also gain a deep insight into the back-end working of a restaurant like a payroll, menu designing, marketing, and much more. 

2. Understand & Analyse Target Audience

What kind of audience do you see yourself catering to? Answering this question will solve a lot of your confusion at a very early stage. Your target audience will determine a lot of your decisions, such as the decor of your restaurant, the locality, the menu, the staff you hire, among other things. Your ultimate goal should be to fill the stomach of a niche market. Ace the unique aspect, and you are good to go.

3. The Art of Crafting the Menu

You will want to leave a lasting impression on your patrons with your menu. Apart from hiring an excellent chef, keep in mind to strike a balance between traditional dishes and western cuisines. You might not necessarily want to keep an elaborate menu, but remember, it should cater to your target audience.

4. The Location

One of the ground-breaking decisions to make will probably be choosing the right location of your restaurant. It is essential that your restaurant is visible, easily accessible to your target audience, and has a ton of parking space. You would want to be near not only your target audience but also your vendors. 

5. Licensing & Permits

Licensing is a vital part of opening your own restaurant. You need to get your licenses to serve food and alcohol (if you choose), as soon as you finalize a location. Getting these licenses and permits is a very time consuming and expensive process. But getting through with this will clear any further hindrance. 

6. Staff Recruitment

It can become tough to ensure proper staff recruitment. The procedure may demand a lot of your time, but it is worth it. Don’t rush the process, go slow and steady, screen the applicants, and select the best of the best, because the staff you hire eventually starts to represent your restaurant. 

7. Marketing Techniques

Every business needs a comprehensive marketing plan, be it small, big, old or new, and restaurants are no exception. Chalk out a marketing plan that is in alignment with your budget and advertise aggressively. Sell out coupons, hold contests for free meals, invite bloggers, and be present on restaurant discovery platforms, are just some of the marketing tactics that are known to work. Further, taking feedback from your customers and collecting data as to where they heard about you will also provide valuable insight. Once your primary lead generation source is clear, you can invest more in it.

Owning and running a successful restaurant is not always glorious. This venture demands countless hours of focus, dedication, attention to detail, and meticulous precision. Bottom line is to be prepared to work as hard and smart as you can!

Trends That Will Shape The Food Delivery Industry in 2020

Trends That Will Shape The Food Delivery Industry in 2020

The only thing constant is change

The food & Beverage industry has changed manifolds in the last few years. Online food ordering and delivery is one such revolution that has now become an integral part of our lives. The food delivery service has proven to be a boon to mankind, and with the on-going pandemic, their popularity has only amplified.

As per Statista, the revenue of the online food delivery market is expected to witness an annual growth rate of 7.5% (CAGR 2020-2024) annually with a projected market volume of US$182,327 million by 2024. These figures are an indicator of a swelling industry where no food delivery player wants to be left behind. 

To withstand the competition and to keep up with evolving customer needs, food delivery startups must embrace the on-going trends and technological innovations in the industry. 

1. Take your Restaurant on Cloud-9: Rise of Cloud Kitchens

Cloud kitchens are the best way to reduce overhead costs with no retail footprint. This is the perfect time when restaurants should look at this model. Besides, there are now platforms that provide end-to-end solutions for restaurants to open delivery-only kitchens by providing the required infrastructure and software with minimal capital expenditure. These service providers can house multiple kitchens operating within their infrastructure. Swiggy Access is one such example in India and Kitopi in the middle east, UK and USA.

2. Smart POS for Smarter Management

Traditional POS systems have failed to handle the complexities of modern food delivery requirements, often leading to errors. With a new-age and smart POS systems, restaurants can manage all front & back-end functions from one dashboard. To keep up with the current scenario, a new-age POS like inresto’s Mobile POS can also record the temperature and mask checks of the delivery executive.

3. Big Data Analytics for a Bigger Tomorrow

Like any other industry, Big Data analytics plays a very important part in the functionality of the food delivery service providers. It helps in collecting real-time data, leading to accurate estimation of delivery while eliminating the possibility of food wastage and damage. Restaurants can also analyze the customer sentiments on social media, which in turn can help them to improve their operational efficiency. 

4. By Hook or By Crook: Multiple Delivery Channels

With the rise in demand for home delivery services, restaurants need to explore the multiple delivery channels and not just restrict to one. The third-party delivery service providers are already facilitating the job with their strong technology and wide reach. But, it is equally important to have an own-delivery system in place to avoid total reliability on these channels and limit the order related issues.

5. Future of Ordering: Going beyond Apps and Websites

Technology is constantly evolving, and there are already new avenues where customers can order from beyond existing channels. inresto’s latest partnership with WhatsApp now enables restaurants to take orders directly through an AI-powered conversation which is simple and secure. The future of ordering can also be witnessed in western countries through virtual assistants, smartwatches, smart TVs, and even smart cars. For example,- Grubhub, which is an American food delivery giant, allows its customers to reorder from the last three purchases on its platform through Alexa (Amazon’s Virtual Assistant).

With the ever-growing competition, restaurants should be able to deliver food cheaper, faster and with a better experience. It is a growing industry with room for new technological trends that restaurants must embrace to enhance their delivery experience. With the above-listed trends, food delivery startups can easily keep up with the industry and be prepared for the future. 

Malls have unlocked | Are you ready for the new normal?

Malls have unlocked | Are you ready for the new normal?

As the world around us slowly and steadily reels out of major lockdowns, individuals, as well as businesses, have a common worry, capacity management or in simpler terms crowd control. Even while businesses are pulling up their shutters and firing up their kitchen, excited about welcoming their customers back into establishments, this continues to play hardball. A partially deserted mall is usually one that has failed to please its customers. But somehow the same concept now represents an establishment that maintains social distancing to the core.

While most businesses understand the intricacies and importance of social distancing and capacity management, what they are struggling with is the best way to implement it without compromising on customer experience. And here, technology plays an important role. Dineout was born with the mission to help foodies discover and visit restaurants across the country. Our B2B product suite, inresto, that witnessed massive success across these restaurants has also found a place within other establishments, malls being one of them. 

Re-invigorating consumer confidence with the advent of technology

In open markets like Wuhan, businesses have already shown promising signs of return to a new normalcy. In India, June is the month where malls will be opening their doors again. However, customers no longer want to squeeze through these doors wary of coming in close contact with strangers. Their psyche has changed and confidence in public places being safe has hit rock bottom. 

The most important task for malls is rebuilding confidence amongst these customers. The only way to tackle distrust is by reducing high-touch elements and maintaining hygiene and social distancing with the help of technology. The establishment of infection prevention infrastructure and regulations like sanitisation stalls, temperature checks, limited entry for both employees and customers will play a crucial role.

1. Technology-Enabled Contactless Services 

In the pre-Covid world, a packed mall was a sight to behold. Customers thronged such malls, knowing well that they are home to some of  the best outlets. But that has become secondary now. Capacity management and sanitation has taken centrestage. Anything less is frowned upon and avoided. We experienced a glimpse of what chaos mismanagement can lead to when alcohol shops were open during lockdown phase 03.Businesses and individuals having learned from this and shifted to adoption of technology in the form of an E-token 

A parallel can be drawn in this case for malls who can prepare ahead of time to create a safe & secure environment by limiting interactions to essentials and managing crowds seamlessly. And this can be managed by inresto’s tried and tested technology product suite that already has many takers in the industry. It will help achieve peak capacity management within the mall by controlling the entry and exit by the usage of pre-booking and QR code features. Here customers will need to pre-book their slots for a visit to any retail or F&B outlet. This will enable the mall to identify expected footfall and spread it across time slots in a day, thereby avoiding overcrowding.

Trends across the world hint at a tectonic shift towards the introduction of technology like digital payments and digital ordering, where customers use their own devices to initiate and complete transactions.

2.  Hygiene & Safety Partnerships

Utmost hygiene has become the new normal. It has invaded every aspect of our lives and is here to stay. And the same needs to be maintained through the entire journey of a customer visiting a mall. Malls need to streamline all necessary hygiene accreditation and regularise sanitation inspections. The key here is attention to detail. Replacing manually opening doors with sensor based doors will reduce the surfaces that customers are prone to touch. Similarly, sanitation stalls across the malls as well as inside the lift will also reassure the customers of their safety.

To help malls do all of this effortlessly inresto has prepared a safety kit. This kit includes items like sanitisers, thermometers, visor, gloves, face masks and headgears. It is a one-stop solution for a mall looking to confidently open its doors. We have also tied up with hygiene accreditation partners who conducted regular checks and hand out certifications. These will help rebuild customer confidence which will ensure steady footfalls once the shutters are lifted.

3. Expand your Revenue Sources

Challenging times have led to people coming up with the most innovative solutions. Ann Landers once said, “Opportunities are usually disguised as hard work, so most people don’t recognize them.” Malls were already struggling with profit margins, a reduction in footfall means even they have a steeper mountain to climb. In such a case they can explore an additional revenue opportunity with an intelligent AI-based Ad-platform. Taking ownership of a digital platform like a website has become vital for sustenance. This gets the businesses in direct touch with their customers, gives them a pulse of their sentiments and brings along a plethora of opportunities from brands and advertisers that can prove beneficial to mall owners. 

Malls already have the means, they just need to execute it. Once such instance is Radio Khaitan, that makes 8 PM whisky and Magic Moments Vodka. During the ongoing lockdown they expanded the use of extra neutral alcohol (ENA) at one of their distillery into the production of hand sanitiser. Similarly malls can make the most of existing brand relationships and give them a promotional platform.

4. Marketing Opportunities

As malls gear up to open their doors, they are aware that footfall will be limited. All the year long marketing plans have gone for a toss. In some cases, marketing budgets have been cut down tremendously. This has led to the reevaluation of a marketing campaign from a strategic point of view. Cause everyone was already shooting in the dark, now even the darts are limited. So marketing on the right platforms becomes even more essential. 

inresto, which already provides cutting edge technology, is partnering with businesses to help them leverage platforms such as Times Digital Network, print media, social network, campaigns, banners & push notifications to reach out to the right audience, rebuild customer confidence, increase footfall and enhance revenue.

Supporting the hospitality business with cutting edge technology has always been inresto’s forte. And as we march into the future, we are looking to support businesses with tech and services in various areas and help them overcome challenges. These would range from enabling businesses with Whitelabel websites digital menus, pre-booking, pre-ordering, takeaways, supply chain automation, credit aggregations and more. Our team is working tirelessly to make this possible for every business strategising to evolve as per the new-normal norms.

As people become more and more wary about their surroundings, they are experiencing an overwhelming sense of fear. H. P. Lovecraft once said, “The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” 

The onus here is on us to remove this sense of fear and replace it with trust. The tools for progress from here on will be technology. It will pave our path to success and victory. What we need to remember is that humans are social creatures, and the need to socialise is cardinal. And the responsibility to make it possible in a safe and secure environment is collectively ours.

Key Tips for Restaurant Inventory Management

Key Tips for Restaurant Inventory Management

From the items in the daily menu to the overall supply chain, a huge range of tasks fall under inventory management when it comes to running a restaurant business. With the development of cloud kitchens and a constant trend of personalized ordering, any form of incumbent inventory management can lead to a disaster for a restaurant.

If you run a restaurant, you would, most definitely, be aware of how difficult it can be to maintain the inventory at times. Here are some pro tips to help ease your process.

1. Automate Your Process 

There are scores of software available on the market for maintaining restaurant inventory, and they can reduce your tasks by a huge margin. There is also no room left for human error, and with constant real-time notifications, it is difficult to miss out on anything. You can either choose an all-in-one software that performs all task related to inventory management or choose specific tasks such as alert systems to automate.

2. Provide Staff Trainings

While introducing smart technology is a great management move, if your staff is not ready to handle it, then the situation can worsen. Make sure that your staff is trained properly and understands the functioning of the automation software.

3. Limited Access

Even if your organization is not large, a horizontal access of data can result in chaos. Especially when it comes to inventory management, one should be allowed to access the data that caters to their needs. For example, the kitchen staff does not need to know about the supply chain data. Only you, as a manager, should have complete access to the inventory data.

4. Know Your Storage

Your inventory management is only as good as your storage management. Ensuring that the storage is full and never over or under filled is a task that all inventory managers must cater to. This will help in controlling wastage and in turn, decrease the loss of revenue due to improper storage.

5. Creating an Inventory Cycle

An inventory cycle is basically a method that allows you to have a streamlined view of your inventory. You begin the cycle with order placement, and end it before closing every day or every week (whatever timeline suits your organization scale). This helps ensure that you have a regular count of your inventory and know exactly when to place the next order.

You can use software to automate an inventory cycle, but for smaller restaurants, an in-person inventory count works fine as well. You will be able to manage your recipes in an easier way and also find new ways to innovate on your current structure.

Parting Note

Inventory management can be a huge process, depending on the scale of your operation and organization. But with the help of the right automation technology and training, any inventory can be maintained to provide optimum results. 

A well-managed inventory is key to the growth of a business. It allows for taking care of any risks or turbulent business conditions. Furthermore, it allows the manager to be constantly aware of their business performance.

Use the tips above to manage your inventory and make sure to create an inventory cycle that caters to your storage scale.

Setting Short-Term and Long-Term Goals for Your Restaurant

Setting Short-Term and Long-Term Goals for Your Restaurant

The restaurant business is a demanding and complex undertaking. It’s pertinent for every restaurateur to delve deep into the nitty-gritty of the craft to successfully run a restaurant. Just like every other business, a restaurant business also has certain performance metrics that a restaurateur needs to determine and evaluate to get a better picture. These parameters will help you identify the shortcomings. And it would further enhance your future decision-making process.

A restaurateur must have clear and definite short and long term goals and objectives. The short and long term goals must include increasing the monthly and daily restaurant sales figure, decreasing the risk of theft, improving employee productivity, innovating on the top-selling items and testing the service charges. Moreover, back your goals with real-time, accurate data analysis to correctly assess the performance of your restaurant business. Proper management from grass-roots levels will boost your sales, resulting in increased profitability.  

7 Examples of Short-Term and Long-Term Restaurant Goals

These seven short-term and long-term restaurant goals will help you achieve your targets and augment performance indicators like positive cash flow statements, reduced prime cost, optimised RevPASH (Revenue per Available Seat Hour), etc.

1. Increase Monthly Net Restaurant Sales

The monthly report of the net sales of your restaurant is the most important of all the analytic parameters available. A proper accounting of the total sales will help you understand the profit and loss statement at the restaurant. The sales report is definite to give you an idea to correctly forecast your business performance. Hence, you can appropriately fix targets based on the present trend and climb the ladder of success. You must set a reasonable target in accordance with the current sales figures. 

The term “net sales” means the gross amount of sales minus the applied discount. It is a time-consuming and gruelling task to check each and every receipt and bill. Therefore, it is imperative to store all the physical data online that will grant you easy access to the number at any point in time. 

You must take into account the location, the type, and the past records of your restaurant to set your targets. The goal here is to increase your monthly sales gradually. For that, you must track the applicable key performance indicators that will prove to you whether your business is performing in tandem with your goals. Key performance indicators; like sales every labour hour, sales per head, revenue generated in a fixed tenure and table turn time; are all-pervasive as they indicate a restaurant’s financial status, customer satisfaction levels, variable and fixed cost ratios, etc. 

2. Increase Daily Net Restaurant Sales

Regularly checking on the daily net restaurant sales might consume some of your precious hours, but it helps you make and take unique and swift decisions. Analysis of the sales figure for a few days will portray light on the impact of promotional campaigns on the same. The analysis is also important to highlight the dip in daily sales if any. Thus, you will be in a position to figure out the factors that might have caused the dip. Immediate corrective measures will help you to carry out a quick check.

In the short run, a few inputs are variable while others are fixed. Tie-ups with other types of businesses or professions like artists can sometimes increase your sales as customers will be drawn to witness the unique blend. If such promotional jigs work, then a restaurateur can decide to opt for such options from time to time or even continue them as long as it is resulting in positive marginal sales. 

3. Monitoring the Risk of Theft and Employee Productivity 

Data regarding the daily sales will give you an idea of the day and the time when your restaurant remains the busiest. This helps you direct the staff accordingly.

Data related to labour reports help you improve labour cost percentage. It also gives you an inkling regarding the retrenchment of staff or hiring of staff. The productive wages are taken into account while calculating the prime cost. Staffing down will reduce the prime cost of your business. 

Issues regarding theft are a common occurrence that is part and parcel of any business. But with the right tool in your hand, you can keep a check on it. The systematic data analytic tool with a comprehensive sales data record will help you notice unwarranted transactions in real-time. Carrying out a transaction trend analysis at ungodly hours when the restaurant would probably be closed or vacant might give you a hint of fraudulent activities; like bill generation during off-hours and unmatched sales & inventory consumed; taking place inside the restaurant.

4. Improve New Avenues of Revenue 

Structured and established marketing strategies like loyalty and gift card programs prove to be very useful in augmenting revenue if used efficiently. The loyalty programs are tools utilised by the restaurants to satisfy the customers and keep them hooked. These act as assets to the restaurants for enhancing their future profit figures. Studies reveal that a good percentage of adults prefer to dine in at restaurants with complimentary loyalty programs.  

These programs can be made interesting with exciting rewards-schemes like gift cards that will entice the customers more. Another way is to hold a competition among your servers as to who will sell the most gift cards. 

5. Improve the Menu Items

Menu engineering is an effective way of increasing sales and reducing food cost. The way your menu is designed and structured has a considerable impact on the minds of the customers. Menu engineering needs expert minds as it is not an easy task. Restaurants need to capture this data for doing their analysis. You need to have complete knowledge about the menu items and the customers’ reaction to each of them. An efficient feedback system and use of solutions like inresto feedback will ensure timely recording and reverting to the feedbacks. You also need to see the profitability ratios related to the menu items.

The focus should be to bring such items to the forefront that is popular. This is sure to elevate sales by catering to popular demand and production at a lesser cost. Thus, profit margins can be elevated. An attractive menu goes a long way in streamlining the food items you want to increase the sales of. Your main intention should be to highlight those items and add eye-catching descriptions underneath. A study reveals that a short and compact menu keeping the “Golden Triangle” in mind works best. 

6. Test New Menu Items

An introduction of a new menu item may or may not work in your favour. To keep pace with the current market trends and popular demands, a restaurateur often has to add a new item on the menu. At times, the owner or manager of a restaurant might feel the need to innovate and experiment. It’s a gamble that might augment the net sales. 

The best way to find out is to compare the average net sales per individual menu item before and after the introduction of the new item. If the monthly net revenue of the new item is more than the average, then the gamble has paid off. 

7. Test Service Charges

Without a satisfied staff working for you, it’s impossible to run a successful restaurant business. Your employees are the backbone of your business. They must be kept happy. You must resort to better staff scheduling and a satisfactory pay scale. Restaurant labour costs must be kept in check at the same time. Many restaurants, in addition to regulation of tip services, are adopting service charges for all classes of employees. Such practise keeps the staff satisfied by the addition of extra incentives in their salary credit. Moreover, employers can meet the minimum wage target with ease.  

The above pointers are sure to keep the restaurant owners have a clear mind regarding their short and long term goals. You are sure to get the assistance of inresto in effectively collecting data and help you carry an effective analysis check.  

Rebuilding diner’s trust with Contactless Dining

Rebuilding Diners’ Trust with Contactless Dining

Survival of the fittest never had more relevance than it has now. It’s no secret that restaurants are dependent on footfall which has taken a huge hit due to the COVID-19 pandemic. As the industry is on a path to recovery, many are still wondering how to increase the footfall and regain the diners’ trust. 

The answer is -Technology. History speaks for itself that those who adapt first, survive the longest, and evolution is a prime example. inresto by dineout is helping restaurants get a glimpse into the future of eating out through their product suite. The customer needs have evolved over the last couple of months, and as more and more restaurants open their doors across the world, they are experiencing diners demand with a hassle-free, limited contact dining environment in a safe and hygiene compliant establishment.

Even in the pre-COVID era, inresto observed the pivotal problems faced by the restaurateurs like 

  • Repeat user
  • Poor table management 
  • Mis-managed customer data 
  • Low diner repeat rate
  • No centralised diner feedback management
  • Extravagant promotional costs
  • Mis-managed inventory
  • Unorganised valet service 

By adopting technology-led solutions by inresto, restaurateurs have been able to curb these age-old practices and reduce human intervention wherever possible, which is the need of the hour. Technology solutions by inresto like Contactless Booking, Loyalty, Order, Feedback, Whitelabel and DineIn have come to the restaurateurs’ rescue, by giving them more control over everyday operations. These solutions will help instil trust amongst diners and subsequently increase footfall and ultimately help a restaurant to manage their business more efficiently.

The need for technological solutions by restaurants has become more prominent. The idea is not to survive today but to invest in a fruitful future. Diners today may need contactless dining for the safety and hygiene concerns, but it will become a part of the new normal. Therefore, to accelerate the footfall, restaurants must invest in their present and secure their future. 

This is an important time to take charge of what lies ahead and bounce back stronger. With inresto product suite, restaurants can empower the diners to view the menu on their phones, place the order, make payment and even avail valet service without any physical contact. In addition to this, health and hygiene of restaurant staff members is a must and is facilitated by inresto by providing them with PPE kits and safety solutions. 

With a new and revamped business strategy, restaurants can provide their diners with a safe environment hence, increasing the footfall.

What we do today will determine our tomorrow. Reach out to us at contact@inresto.com for a tomorrow which is enriching, rewarding and revolutionary.  

Importance Of Data Security For A Restaurant

Importance Of Data Security For A Restaurant

One of the large-scale industries most vulnerable to cyber-attacks is the restaurant business. Restaurants provide the easiest access to critically private financial data of thousands of diners. Once inside the servers, hackers have unrestricted access to such sensitive information. Marriott and its guests were in for a rude shock when the guest reservation system of Starwood Hotels under Marriott, was hacked. Consequently, the personal details of 500 million guests were compromised. Restaurant servers store large databases of diners’ details that can be used for malicious purposes. Names and addresses provide personal identification information, while credit and debit card data are used in financial cybercrimes.

Restaurant data is a more susceptible target for hackers. The reason is easy to see. The kind of information hackers can get their hands on from a restaurant server helps in committing credit card frauds and identity thefts, both high-level crimes with substantial returns. The restaurant owners generally focus more on the hospitality factor; thus, the IT security domain is left exposed to the cybercriminals quite unintentionally. Restaurants, no matter how big or small, must enforce cybersecurity in their systems. A cyber-attack hurts the reputation of the restaurant and reduces diner confidence. 

Cybersecurity Issues Faced by Restaurants

Restaurants are often more vulnerable to data security threats. Let us look at some of the major reasons behind this.

1. Lack of Uniformity in Digital Security Systems

The main reason why hospitality businesses like hotels, bars and restaurants are often unable to implement a robust web security framework is due to the complicated ownership hierarchy within the business. There are franchises, single owners, multiple owners within a management board, conglomerations, chains and many more. Each unit often uses dissimilar data management and security systems. As a result, when any information is transmitted across systems, security concerns are assessed and solved differently. 

This can often cause potential threats to slip through. The cyber scandals of Wyndham Worldwide in 2008 and 2010 are testimony to this. Hackers infiltrated the whole internal network by hacking into the system of one operating company. Earl Enterprises presents a similar example. In 2019, malware in the point of sale terminal of one of their restaurants put the holder of 2 million credit cards in financial jeopardy.

2. Untrained Employee Population

The restaurant sector is a labour-intensive industry. On top of that, it benefits from seasonal employment. The American Bureau of Labor Statistics reports that the restaurant industry sees an annual employee turnover rate of about 73.8%. It is foolish to expect the recruitment of people with the same skill and experience as permanent employees for temporary rush season jobs. It is also a common practice among restaurants to transfer and rotate staff between their various locations. This makes it difficult to maintain a certain standard in staff competency. Restaurants end up losing professional employees who were better equipped to deal with threats and strictly uphold PCI protocol.

3. Card-based Payment System

It has almost become a convention to pay in restaurants with credit and debit cards. This is exactly what cybercriminals cash in on when trying to commit financial cybercrimes. They inject malicious software in point of sale or POS hardware that sends back all the card and payment information to the hackers. This software can even crawl through networks and gain access higher up in the network topology, further endangering the data security of the restaurant. It is interesting to note that an overwhelming 20 out of the 21 much-publicized hotel cyber attacks since 2010 originated in POS terminals of a subsidiary.

4. Data Security Measures for Restaurants

It is better to be safe than sorry, and this applies all too well in this context. Restaurants must take stringent precautions to ensure cybersecurity. Given below are a few pointers.

5. Conformity to Security Standards

Hoteliers often disregard web security issues to put more muscle into growing their business. Abidance by cybersecurity rules may seem cumbersome at first, but it pays off in the long run. The burden may seem especially high for smaller restaurateurs. They have the convenient option of hiring a security firm to look after the security matters. In the least, PCI DSS requirements for card data security in businesses and GPDR regulations for data protection and privacy for citizens across the globe must be complied with.

6. Tighter POS Security

In light of the knowledge that POS systems present the highest susceptibility in cyber attacks, it makes sense to strengthen the data protection facilities used in them. Besides firewalls and anti-malware software, good password practices are essential. Each terminal should have a unique identifier for signing in to the server or network of servers. Operating staff should be directed to not use common keyboard patterns as passwords or use the same password at every point under their jurisdiction.

7. Wariness Against Malware

Emails are the weapon of choice for many phishers. Unfortunately, emails are also the most common method of booking reservations. Hackers use this chink in the armour to target restaurant servers. Phishers often use corrupt attachments to upload spyware or other malware onto the computer when the file is opened or downloaded. Staff should exercise caution if they see attachments in emails from suspicious sources, especially ones that appear to be media files with .exe extension.

8. Wi-Fi Segregation

We have all been through the stage when we rampantly used public Wi-Fi networks before someone warned us of the potential risks. This applies to restaurants as well. It has become quite usual for restaurants and hotels to provide free Wi-Fi service to diners as part of the hospitality package. But this has opened up a sea of troubles too. If terminals used for the operation of the restaurant use the public Wi-Fi network too, do not be surprised if a hacker slides in through this route. This is why it is highly important to use a private silo network for the operations of the restaurant, with no channel to lead back from the public one.

It does not take much to put the basic security measures for a restaurant into practice. Mobilizing employees to adopt good cyber practices, and installing requisite security checkpoints is a good place to start. Recognizing these digital security hurdles and taking steps to overcome them is sufficient to shield restaurants against most threats. 

Targeting Customers for Your Restaurant

Targeting Customers for Your Restaurant

So, you have finally decided to start your restaurant or branch out into the delivery and takeaway space, and are super excited about it? Initially, you might want to target almost everyone around you, but that won’t be effective in any aspect. By going towards a more specific niche, you can finally concentrate on better servings, with lesser items to deal with, and above all, you shall be left out with a huge profit margin. 

This is exactly what we define as your restaurant’s target customer, where you shall be putting all of your time and effort. 

What Exactly is a Target Customer?

The person who is most likely to visit and support your restaurant can be defined as your target customer. Be it your menu, restaurant’s vision, or your overall guest experience; you can satisfy your target customer in numerous ways.

How to Identify Your Restaurant’s Target Customer?

Targeting your restaurant’s customer is very crucial in order to increase your revenue and expand your business. But, in a market where restaurant business is always over-saturated, you need to find effective ways in which you can generate repeated sales. 

Down below are some of the most efficient ways of tapping the targeted audience that can help your restaurant: 

  • Make sure to understand which age group is visiting your restaurant more often. Whether your restaurant is famous among teenagers or for the corporate people to carry out their meetings in fine cuisine. 
  • Now, expand your customer base by targeting the same group of customers for potential growth.
  • Make sure to train your staff so that they can identify repeating customers and customise their services according to them. By treating your regular customers well, you can always expect brand loyalty from them. 
  • Make sure to identify your competitions with a similar target audience, and figure out the ways in which your restaurant is better from them in terms of serving quality food and extending mind-blowing customer service. 
  • Always work on your menu and collect feedback, especially inresto feedback, from your customers for the betterment of the same. 
  • If possible, run relevant promotional ads, including inresto campaigns, which will improve your overall foot-traffic, in turn increasing your sales. 
  • Don’t forget to ask for word of mouth from your loyal customers, while catering intimidating online reviews.

With all the different ways we have talked about, you need to understand that it all comes down to your time and effort, along with the resources you are willing to spend for your customers. 

Determining Your Restaurant’s Target Customer

Utilising our application’s state-of-the-art digital booking channel facility, you can always explore the vast domain of the customer base. 

1. Look for the Demographics

Demographics can help you a lot with properly targeting your customers. You can easily identify the people who work and live around the same neighbourhood where your restaurant is located. Further, by properly studying their behaviour, you can easily understand your customers’ mindset, for example, their preference for cuisine and dishes. 

2. Look into your Restaurant Point of Sale

Your restaurant’s data can describe a lot about your customers. You can easily differentiate your customers, in terms of their spending capacity, based on their frequency of visits and the amount they are spending on each order. 

Your restaurant’s point of sale system can provide you with the truest picture of the buying data including the busiest business hours, the most saleable item on the menu, the most frequent visitor list and the customers who fill the highest average bill on every visit.  

3. Understanding your Customer through Interaction

Interacting with your customers can give you far better insights as compared to that of any analytics or number. Make sure to tell your house staff to keep an eye on the behaviour of your customer and respond accordingly. This gives your customers a sense of good customer service. Thus, they are motivated to return to your restaurant more frequently than ever. 

Final Takeaway

Now that you have finally identified your target customer, it is the time to put good use of them and further increase your sales and overall profit. The inresto campaigns help you run targeted marketing campaigns after understanding and analysing the customer wants and needs. Thus, you can conduct and tackle all your restaurant’s operational needs with a systematic approach. Whatever we have discussed earlier, once you get that right, your business will boom in no time. 

Android POS Systems v/s  iPad POS Systems: Which one to pick?

Android POS Systems v/s iPad POS Systems: Which one to pick?

Introducing the POS Technologies

Cloud-based POS systems are considered as one of the astonishing path-breaking inventions in the restaurant industry. Several businesses, including restaurants, use the cloud-based POS system to improve mobility, save the overall cost and access the bulk amount of securely stored data regularly. With the evolution of technology, mobile tablets have effectively swept in to increase efficient interactions between the restaurant staff and the diners. The restaurant authorities utilise the Android POS system or the iPad-based POS system exhaustively. This further helps in accelerating their business performances. The precise details of the billing, receipt, employee data, customers’ purchasing behaviour, order tracking and other operational details can be easily monitored. 

Android POS System is considered as a cloud-based system whose merit has proven to be advantageous across industries. The implementation of the POS system thus benefits the entire technical unit of the business operation. POS actively helps in channelling the sources of resourcing and controlling the data of the population of customers. In the case of restaurants, POS helps in creating a customised database with details of the number of items sold, products purchased, stock value, employee management system and staff salaries. iPad-based POS system, on the other hand, is concerned with tracking all the payment related issues. Thus, producing receipts and tracking the full purchasing procedure including the ones done via scanning barcode is easier. With an iPad-based POS system, the sales procedure can be streamlined effortlessly.  

Comparative analysis between Android POS and iOS POS system 

The functional differentiation of the two systems can be jotted as follows.

1. Customizable Features

The Android POS system is a flexible and open operating system. It focuses on usability extending blissful user experience and easing customization of the bill. iPad-based POS systems have limited flexibility. Thus the customisation features of Android POS facilities organisational activities of restaurants massively. 

2. Flexible Factors

Android POS comes with the advantage of being extremely compatible with a variety of hardware. But iPad based POS system is friendly with only a handful of hardware devices. 

The flexibility of adoption of the hardware system of the Android by the restaurants completely depends on their nature of the operation. For quick-service restaurants, the focus is majorly to elevate the profitability. They usually adopt large hardware form in order to fit into a single screen multiple operations. In the case of dine-in restaurants, the concentration is more angled towards customer preference and services. Thus they use a portable device that is installed with an Android system to gain substantial control over the restaurant operations.  

3. Durability

Android POS devices have high durability and resistance quotient. Further, the software system of android technology can be easily installed.  The iPad POS devices, on the other hand, being sleeker demands extra care in extreme temperature conditions.  Therefore in restaurants and other business industries, the preference for Android devices is high. 

4. Affordable Price point

Android offers a huge range of prices that makes their devices affordable in every aspect. The easy user interface of the Android POS system makes it more popular among users of all age groups. On the contrary, iPad POS is much more expensive. Thus the preference of Android for business improvement is pretty high. 

5. Speedy updating of Software 

The process of software installations in android devices is simple in comparison to the same in iPad based technologies. Updating the software regularly is important to be consistent with the newly invented forms. Updating the software in Android device consumes less time and is easier than that on iPad. iPad phones go through an elaborate stage of review and approval, thus consuming more time. The users face no such difficulty in the case of the Android system.

6. Integration

The unique customization process of the Android devices facilitates easy adoption of the programs as per the choices of the users. Additionally, several advantages like the cost-friendly hardware programs and the affordable software prices installed in the Android devices makes it more popular. 

Restaurant representatives companioned by Android POS can access important information easily. Unique combination of the inventory management system, customer’s database integrated with the entire purchase and delivery of the products add to the convenience. 

7. Better User Experience

The portability of the POS system of Android makes it more user friendly. Android facilitates comfortable customer interaction alongside extending complete information to the customers. Thus there remains no doubt regarding outstanding user experience. Moreover compared to the iPad-based POS system, the Android devices successfully pull greater audiences for the users. 

To improve the business functions there is an ever-rising need of adopting advanced technology. It not only helps the procedures to fetch profitable growth but also assists in the retention of the business for the long term. The restaurant and other business domains try to undertake the best application with the help of effective technical assistance that is sure to aid better functionality of the business procedures. Comparing both the advanced POS technical system it can be stated that the Android POS system is the best option available.

Enabling #SafeToEatOut with inresto

Enabling #SafeToEatOut with inresto

All geared up to serve your customers with Unlock 1.0 but confused on how to go about it? We understand the chaos the industry is facing right now. There is a dilemma on how to gain the diners’ trust and create a safe environment for them to dine out. However much one orders in, the personalised experience of dining out can’t be replicated. 

When times are tough, all we need is that one guiding hand to point us in the right direction. And thus, inresto is helping the restaurants become a #SafeToEatOut place. This can be achieved through a series of technology products under the umbrella of Contactless Dining. Also, to ensure a safe and hygienic environment at the restaurant, inresto is providing safety measures and PPE kits

‘When going gets tough, the tough get going’

Contactless Dining: The future of the F&B industry

From discovery to reservation, digital menu to digital feedback our Contactless suite of products has everything a restaurant needs to operate in the new normal.

  • Pre-booking & ordering– No one likes waiting. Period. Using inresto’s Whitelabel solution, restaurants can enable their Pre-booking and Pre-Ordering widgets on their website and social media handles
  • Digital Valet– Digital Valet will cut short the time spent by diners waiting for their cars and will also help in maintaining the social distancing
  • Guest and Reserveinresto’s Guest and Reserve technology will ensure that restaurants are not reserving more than what the social distancing norms dictate. They will also be able to effectively manage the seating capacity
  • Contactless Menu– To avoid high touch elements like a physical menu, diners can now order directly from their phone by scanning a QR code. With inresto’s Digital Menu, diners can place their orders seamlessly. The technology also enables the use of Data Analytics and AI to offer dynamic pricing and customised offers
  • Contactless Payments– The Digital Payment option enables the diners to opt for cashless payment. This minimises contact between diners and the restaurant staff and creates a safe environment
  • Contactless Feedback– inresto’s digital feedback helps with instant grievance redressal and expectation management, in turn increasing the Net Promoter’s score for the restaurant. Digital feedback will also eliminate unnecessary touchpoints like pen and paper

‘Trust is earned when actions meet words’

Diners are longing to come back to their favourite restaurants, but they fear for their safety owing to lack of visibility of the restaurant’s hygiene and safety standards. inresto is enabling restaurants with safety measures and PPE kits which will help rebuild diner confidence.

  • Equinox Labs Accreditation for Hygiene Ratings and Audits- Gain the diner’s trust with Equinox Labs Accreditation (A FSSAI notified laboratory). Restaurants can now proudly display a “Safe To Eat Out” tag on the restaurant detail page
  • Sterifume Disinfection Services- Maintain kitchen and dining area hygiene standards through best-in-class service providers like Rentokill & Zoono
  • Restaurant Safety and PPE kits- Open your doors with confidence using PPE kits including sanitisers, thermometers, visor, gloves, face masks and headgear
  • Monitoring Employee’s Health- Employee health and safety is paramount. Ensure routine health check-ups through healthcare service aggregators like QubeHealth
  • Monitoring Safety and Hygiene checks- Through AI-powered CCTV/Video analytics services, restaurants can now monitor the compliance of safety and hygiene measures

With our contactless suite, we are constantly preparing for the future to enable the F&B industry to evolve and grow. Technological innovations have helped the world sail through the biggest storms and with the right product and safety measures, restaurants can easily adapt to the ‘New Normal’ and serve the diners in a safe environment. 

Get in touch with us at inrestosolutions@dineout.co.in to make your restaurant a #SafeToEatOut place.