Ways to Use a Digital Menu and Increase Your Restaurant’s Sales

Ways to Use a Digital Menu and Increase Your Restaurant’s Sales

These are some turbulent and dreadful times as the novel coronavirus is wreaking havoc on the global economy. Online orders have seen a steep spike in recent days as people are quarantined and forbidden from leaving their houses. In a war against the virus, normal lifestyle rules seem to be obsolete. Pandemic or not, people need to eat in order to survive and for the restaurant owner, this is the beacon of hope. To step up, adapt, and meet the challenges of changing times head-on is the only option for restaurants.

With people leveraging the use of online channels, restaurateurs have a viable option to increase food sales with the digital menu during the Covid19 pandemic. 

To gain traction in terms of food sales during Covid19, the restaurant industry needs to revamp the digital menu and employ the following tips to garner more sale:

1. Make a Clean & Brief Menu Design

To increase food sales with the digital menu during Covid19, you need to ensure that you are putting high-margin and best-selling items first. Generally, people prefer to go forward with items they have already tried or ones that sell the most. Hence, keeping it crisp and concise is the best approach for your digital menu.

2. Highlight a Special Item with Photos

Your digital menu must include a special item with a photo that looks appetizing, encouraging guests to try it. Your visuals may include aesthetically pleasing to capture the attention of your audience. Get creative with your photos, videos, GIFS, etc. to guide the customer’s decision-making.

3. Do Personalized Menus

Even though there is a pandemic going on, forcing people to stay in their homes, some of your diners may still need to follow a strict diet regimen. Designing and providing personalized menus will allow you to form new loyal diners during this time of difficulty. For instance, veg menus, vegan menus, and menus to support healthy food eating habits are bound to be a huge hit for your restaurant. 

4. Do a Cost Analysis

A cost analysis is necessary in order to devise a new business strategy that enables you to provide better service to your diners, at lower costs, while maintaining profits or minimizing the impact on the same. The cost analysis will enable you to better focus your resources on gaining more sales through your digital menu.

5. Ensure Category-wise Selection

Different times of day calls for different meals. Jamming every item in a single category is a perfect recipe for disaster. A proper category section such as breakfast, lunch, evening snack, and dinner menu will help streamline the process and enhance your customer’s experience.

6. Make Seasonal and Occasion-specific Menus

People are influenced by occasions and seasons. The seasonal and occasion-specific menus will attract new customers and help you to stay relevant. Further, conjuring a limited-edition menu by utilizing seasonal materials and occasion/festival themes will surely lead to a surge in targeted sales.   Many diners are still celebrating festivals like Ramzan and special days like Mother’s Day from the safety of their homes. Hop onto this bandwagon and curate special menus for special days with limited deliveries. 

The world has changed dramatically in recent months and yet, your restaurant has the potential to attract customers and fulfil their needs in these stressful times. By employing these tips, you can increase food sales with the digital menu during the Covid19 pandemic.

inresto’s Contactless Dining | Paving the Future of the Middle Eastern Restaurant Industry

inresto’s Contactless Dining | Paving the Future of the Middle Eastern Restaurant Industry

The impact of the coronavirus outbreak has been swift & brutal across the world.

In the middle east region, the government has taken the necessary precautionary measures to protect the lives of citizens and residents and to prevent the spread of the pandemic. This has led to the suspension or reduction of many local economic activities, which had a negative impact on non-oil revenue and economic growth.

With its rapid escalation, it has begun to decimate the restaurant industry as an increasing number of states and regions enforce population lockdowns and close eateries, gyms and other “nonessential” businesses.

While the markets have been allowed to open partially, there are new government regulations imposed by the UAE Government to operate in the post-lockdown era. 

New Government Regulations (UAE)

The government laid regulations insist on the opening of restaurants in a phased manner, with the following practices:

  • Restaurants should register in the food watch portal to ensure compliance with the newly laid regulations.
  • Restaurants to utilise the dining space with a maximum of 30% capacity.
  • Continuous sanitisation and consistent cleaning of premises are mandatory.
  • Restrictions discouraging children under the age of 12 and old people from dining out should be in place.
  • Usage of disposable cutleries and crockery for diners, and masks and gloves for staff.

Contactless Dining | The Way Ahead for the Restaurant Industry

As COVID-19 impacts all sections of life and people have been introduced to the new social distancing practice. Dineout, India’s largest restaurant tech platform recently introduced the country’s first end-to-end ‘contactless dining suite’ for its partner restaurants to put in place the right seamless plug-and-play technology and sanitation requirements to support limited-contact dining for the foreseeable future.

The brand’s inresto Contactless Dining suite covers the entire dining experience from

• Pre-ordering – To cut the wait times at the restaurants, diners will now opt for pre-ordering to ensure that the food is ready by the time they reach.

• Contactless Valet – To cut the wait time down at the restaurant lobby. Diners will have their vehicles to be brought in just as they complete payments. Digital valet will cut short the time spent at community areas to curb the spread of infections.

• Contactless Seating – To make reservations online and facilitate digital table allotment. Reservations and waitlist management software will ensure that restaurants aren’t reserving more than what the social distancing norms will dictate. For example: Having a 2m distance between tables.

• Contactless Menu – inresto`s ‘Dine-In’ digital menu solution will use Data Analytics and AI to offer dynamic pricing and customized offers at partner restaurants besides offering diners the options to place an order without handling physical menu cards

• Contactless payments – To ease the payment process for both the consumer and the restaurant. Digital payments via e-wallets will avoid the exchange of cash and cards, thereby forcing social distancing.

• Feedback – Online feedback systems will collect real-time feedback on the dining experience

The goal behind this movement is to enable restaurants to reopen their businesses soon while making restaurants a safe harbour for diners. The role of tech in this post-COVID-19 era is to establish trust and build confidence in the minds of consumers.  The new inresto Contactless Dining Suite would help the F&B industry adjust to the new normal in a conducive environment. 

It’s time to grab the opportunity and let your diners experience exceptional dining and create new memories with a side of confidence and trust.

Contact us to make your restaurant a safe harbour for diners.

The Restaurant Chronicles | GIRF 2020 is live | Kitchens that Fly High and more

How Cloud kitchens are leveraging technology to increase profits and delight customers?

For the past few years, the restaurant industry has been quite experimental in terms of technology and has witnessed favorable growth. New technological innovations are sliding every day and creating a buzz in the market. 

 

Technology is the backbone for restaurants that accept incoming orders only through online ordering systems. Commonly known as cloud kitchens, they have a base kitchen that delivers food to the customers with no dine-in facility. At any given point, a cloud kitchen uses at least 5 to 6 varied tech products, including Point of sale systems (POS), CRM, Loyalty, Campaigns, and more. All technology platforms give out data but are not interlinked. Managing a variety of technology solutions individually can be a little challenging.

 

Cloud kitchens operate for the benefit of the customers who just love App-based and easy ordering. They are discovered online through various mediums like Facebook, Web discovery, delivery aggregators, and more. With orders pouring in from multiple online platforms (Thanks to digital being so successful), it becomes virtually impossible to keep up. It requires more labour, more work hours, and eventually results in increased cost and overworked employees.

 

Now let’s understand a restaurant’s plight – A customer orders regularly; however, the restaurant has no history of billing, order channel, dining pattern, order preferences, etc. because somewhere the system falls short. It is difficult for the restaurant management to track all of the above manually. Restaurants, especially cloud kitchens, require integrated software that can streamline all the operations for them. 

 

Let’s paint a beautiful picture where all orders land directly into your POS dashboard, you can assign a delivery executive from the POS itself. Turning off all aggregator portals happens with a click without accessing each platform. Further to this, let’s erase the manual & tedious task of house operations, i.e., raw material requirement assessment, routing orders to suppliers, distribution of semi-prepared dishes from central kitchen to outlets, and more. Now let’s bring this picture to life because, with inresto POS, all of the above is possible.

Instead of dealing with multiple software vendors, cloud kitchens can use integrated software like the one inresto has, with all the restaurant management solutions at one place. This allows kitchens to focus on their core business without worrying about a stack of technological solutions. 

 

All frontend and backend operations such as managing online orders from different aggregators- (Zomato, Swiggy, & more); enabling menu changes, customised pricing, assigning delivery executives, raw material requirement inventory management, data analysis, and more can be controlled from a single dashboard. 

 

Statistics tell us that Inventory management is one of the biggest challenges that our Cloud kitchen partners have faced in the past. Space being a limitation, cloud kitchens can only store two to three days of stock, which makes it imperative to have optimum inventory to avoid negative impact amongst customers and wastage. With inresto’s SCM and POS integration, past sales can be analysed for trend recognition, which further enables our cloud kitchen partners to make stock and item exchange effortless.

 

Since the Amazon for Business integration into our SCM module, we have curated a marketplace with items listed at the best possible price. This enables our partner cloud kitchens and restaurants to access quality and affordable raw materials. More perks being- timely deliveries and the option to convert payments into EMIs.

 

Everything is jargon unless backed by data – Our cloud kitchen partner, and fitness-focused cloud kitchen chain has witnessed a 9% reduction in cost and over 120-man hour decrease. Another leading cloud kitchen in India started by using our Tech at one of their outlets now seamlessly bringing that number to 50+

 

Over 70% of the restaurants are turning to technology. Make your switch today!

 

Ways You can Control Noise in Your Restaurant

Most of us have, at some point in our lives, had an unpleasant dine-out experience, just because the restaurant in question was unpleasantly noisy. Statistically, ‘excessive noise levels’ is among the top three most common customer complaints that most of the restaurants face. 

Whether it’s the annoying hum and whirr of kitchen machinery, the clanking of cutlery, loud co-diners, or a particularly whiny kid, or even unpleasantly loud music, these noises can get on your customers’ nerve, disrupt important conversations, kill magical moments of intimacy, and effectively destroy what your diners anticipated to be a pleasant evening out. 

It can lead to customers walking out, never coming back, criticizing your restaurant on public fora, and spreading bad word of mouth, tangibly hurting your business. 

Here are a few steps that you, as a restaurant manager/owner, can adopt to address the issue, effectively: 

1. Interior Design Solutions

  • Keep noisy kitchen machinery and frequently used equipment – blenders, grinders, ice machines, and such far from the dining area. 
  • Use cork-lined sound-proof kitchen doors to prevent the kitchen noises like the clanging of pots & pans and conversations of the chefs from going out in the dining area. 
  • Add carpets, drapes and curtains, cushions and upholstery and other sound-absorbent soft furnishings all over the restaurant, to muffle and minimize discordant outside noises. 
  • Use rubber caps at the bottom of the chairs, table, and sofa legs, to eliminate the sound of furniture scraping against the floor. 
  • Incorporate separate booths and cubicles for couples and groups who are seeking to enjoy a romantic or intimate meal. 
  • Indoor plants like Ferns, Peace Lilies, and Baby’s Tears are good natural sound absorbents that can not only reduce noise by 6-15 decibels but also add to the aesthetics of your restaurant and improve indoor air quality. A healthy environment always feels pleasant.

2. Psychological Solutions 

 

  • An intimate setting with dim lighting and soft music are the most preferred choices for date nights and intimate gatherings. When the vibe is pleasant, the diners go with the flow and it is less likely that they deviate from it. Also, Reservation apps make it easier for you to give every diner their preferred table or section at the restaurant.
  • A Formally dressed staff that engages with the customers politely, subtly encourages the diners to hold pleasant conversations amongst themselves as well.

3. Infrastructural and Human Resource Solutions

  • Train hostesses and ushers to seat customers accompanied by kids at a designated area within the restaurant – ideally one that is subtly isolated from the rest of the crowd.
  • Some child-friendly eateries have designated kids’ zones with toys, games and trained waiters to keep the little ones occupied & fed while they play. In this way, the parents and other diners can also enjoy their dine out moments without any disturbances. 
  • If your restaurant serves alcoholic beverages, you can train your waiting staff to take subtle measures to turn down repeat orders and firmly discourage or refuse repeat orders to tipsy customers, to prevent them from turning raucous and unruly.

 

Make Every Customer your Restaurant’s Brand Ambassador

It is always larger than life experience for the customers when you grant them good experiences other than just good food. Hence it is necessary to ensure that every customer has, not just a pleasant but delightful dine-out experience, every time they visit you. You can monitor where your restaurant stands in terms of diner experience through feedback apps.

This keeps your restaurant in the limelight despite the increasingly competitive environment. Your first-time customers would be repeat customers, which will eventually become your regular patrons, and then the active brand advocates who spontaneously recommend your restaurant to every next person they meet.

The Restaurant Affair- Bengaluru Chapter

Introduction

The Restaurant Affair is a series of events for restaurateurs to get updated on the notable insights and ongoing trends that are shaping the restaurants of today.

The Restaurant Affair- Bengaluru Chapter was the first edition where about 100-150 Restaurateurs and Industry icons of restaurants and chains like Vapour Pub and Brewery, Theobroma, TOIT, Byg Brewski Brewing Company, Conrad, and more of the likes gathered. It was an opportunity for restaurateurs to reconnect with their industry folks and meet new ones.

Here’s what happened:

1. Panel Discussion

When our panelists got to talking, secrets were spilled, and the audience was all ears. The restaurateurs were exposed to insights, and business ideas, no book or classroom lecture will tell you about yet! There were talks about how restaurant technology is changing the face of the industry and how the technology product suites like the one inresto has to offer, helped established restaurants and newbies make a mark.

2. Dineout’s journey

Among various restaurateurs’ stories, there was ours too! Our co-founder Mr. Vivek Kapoor took to the stage, and the audience was thrilled and inspired to hear the journey. From being just a reservation platform to being restaurant enablers, we have come a long way. 

The B2B arm of dineout – inresto aims at enabling restaurants to achieve maximum efficiency through the valet to valet, cost-effective, and plug & play product suite that has helped 10000+ restaurants boost their business, globally.

3. Technology Workshops

After being introduced to technology solutions and dynamic innovations, we took the restaurateurs through the working knowledge of the products. Our audience got to try their hands on the latest technology solutions. 

If you missed being a part of the event or happened to miss this session, you can experience our entire product suite here

We topped it all off with a happy hour of wine, dine, and unlimited conversations!

If you are enticed to be a part of a restaurant affair like this, let us know at info@dineout.co.in so that we can meet you while we’re on the road. We are city hopping, and our next destination is Hyderabad. We can’t wait to hear that city’s restaurant story! 

 

How to Choose the Right Restaurant Management Software

No matter what the size, scale and spread of your restaurant operations may be, the right set of restaurant management solutions is your most reliable source when it comes to both efficient management of operations and optimal planning for long-term growth and expansion.

Understanding the Complete Restaurant Management System

A complete restaurant management software is your solution to every possible challenge your restaurant faces in its day to day operational activities. Solutions that are developed and customized to fulfill the specific needs of the F&B Service industry. It lets you manage your restaurant without hassles, saves human effort and costs.

The complete restaurant management solution includes the following functional modules:

  • Point Of Sale 

    A Billing and settlement system that works across all conceivable payment modes.

  • Supply Chain Management (SCM)

     A tailored, ingredient-level solution for recipe and inventory management.

  • Digital Menu

    A digital ordering system that simplifies KOT management, and enables automated direct-to-chef orders through a smart Kitchen Display System or kitchen printer.

  • Reservations 

    A technology system that efficiently manages Table Bookings and walk-in Reservations.

  • Digital Feedback 

    Customer Feedback is taken on your smart device which stores all the customer data and also enables instant grievance redressal.

  • Customer Relationship and Loyalty Management 

    You can do targeted marketing by running customized campaigns and loyalty programs through an automated programmatic approach.

  • Reporting & Analytics

    There are relevant modules to analyse data for continuous cross-functional improvement.

  • Digital Presence 

    Developing an informative website and mobile app for your restaurant.

With the emergence of multiple restaurant management software-as-a-service based solutions, and a mushrooming of online software providers, the solution is now not only accessible and affordable to the smallest and newest players, but there is also a plethora of choices. Today’s cloud-hosted solutions cater to your restaurant’s every possible need. 

Criteria Of Selection

Considering we have a vast pool available to choose from, you might need a guide to select the best of the options. Here’s that:

1. Customizability 

It’s best if the software you choose can be tailored to suit your restaurant’s specific requirements. In some cases, open-source software allows for customization at a coding level.

2. Compatibility 

The solution has to be compatible with your restaurant’s legacy software, with other commonly-used software and with the hardware devices in your restaurant.

3. Scalability  

Choose a solution that seamlessly supports volume growth and geographic expansion, as well as the diversification of operational models within your business. You don’t want to keep changing your software as and when your restaurant expands. Remember, these software are meant for you to save costs and not raise them further.

4. Flexibility

A solution that allows you to pick and choose, add to or delete modules within the overall software package, based on stage-of-life-cycle needs, is the optimal solution. A smart software for you to make smart choices is what you need for your restaurant.

5. Usability 

When the customer interface is friendly, instinct-driven, and informative, it is easier to use, and you don’t waste too much time figuring out how to operate the system. 

6. Advanced Analytics 

When the solution tracks performance, provides insights and indicators, one can analyse and make continuous improvements and optimize operational performance.

A restaurant that is customer-friendly and has revenues flowing is every restaurateur’s dream and you don’t want to compromise on that. And you don’t have to! Now that we have created a guide for you to choose the correct solution which can make it happen, you don’t have to wait any further!

Ways to Go Green at your Restaurant: Make it an environment-friendly space

Don’t you think the world looks good in green? The restaurant industry definitely thinks so, and the last decade has witnessed some efforts by restaurants to go green. The movement has gathered steam, and ‘Go Green’ is fast becoming the new mantra. Some restaurants have even adopted eco-friendly themes as their principal USP.

The Indian Food Service industry will be worth Rs 6 lakh crore by 2022-23, with a CAGR of 9%. While the industry does much to sustain the growth impetus for the economy, in terms of its impact on the environment, it leaves much to be desired. 

Here are a few guidelines for restaurateurs who sense the winds of change, but remain unsure about how to get the ball rolling: 

1. Ethical sourcing

One of the best secrets to keep an eco-friendly environment lies in your own backyard. Grow your own or source organic foods and follow a strict farm to fork policy.

You must ensure that suppliers follow ethical crop production and animal welfare norms.

2. Ditch Paper, Log in with Technology

Cut down on paper usage. Living in the digital age and time, this can’t get any simpler

We know that the billing systems are all on your computers. Gone are the days when you had to sit at the counter writing bills on paper. 

Adopt digital Menus. This upcoming concept has been adopted by many restaurants- Lord of the drinks (First fiddle restaurants), Slay coffee and Pind Balluchi being a few examples. And guess what, you don’t even have to invest in a computer system or tablet. The diners can open the menu on their phones by just scanning a QR code and you can also cross-sell / up-sell, through these, easily.

3. Water conservation and efficiency

Recycle used water for cleaning and watering plants.

Fix leaky fixtures and install low-flow faucets in toilets and kitchens.

And the most simple way in which you can do your bit for water conservation is by joining NRAI’s initiative called #GlassHalfFull, which instructs the waiters to fill glasses half-full unless otherwise requested by customers.

4. Waste reduction and management

Invest in a tailored and analytics-based inventory management software that is smart enough to inform the management about the excess stock in inventory to maintain efficient inventories, particularly with perishables.

The advanced data analytics solutions in these software help the management to study consumption patterns and arrive at optimal serving solutions and portion sizes. 

Follow government guidelines in segregating and managing waste efficiently to minimize greenhouse gas emissions and reduce your carbon footprint.

And don’t forget to donate the leftover food to local shelters. 

5. Ditch plastics. Go eco-friendly.

Explore alternatives to plastic for packaging, straws, stirrers, bottles, tumblers, and cutlery. The alternatives could be bagasse packaging and cutlery made of wood – just like JustBe café in Bangalore. 

Use eco-friendly paper towels in bathrooms and kitchens.

Consider going back to our roots with banana leaf plates, clay tumblers, and papaya leaf straws.

6. Sustainable interior décor

Use furniture made of biodegradable wood, such as bamboo.

Buy organic cotton only from local sellers. 

Use all-cloth linen, such as tablecloths and napkins.

 

Remember, going eco-friendly is not just the right thing to do. It’s responsible, noble, and selfless. It can also pay-off tangibly. It helps you connect with your millennial customers over a shared cause, to earn their appreciation and repeat patronage. 

According to a recent green dining survey, a total of 65% of customers said that they are willing to pay 10% more to dine at an eco-friendly restaurant. 

Who thought being eco-friendly can result in hiked revenues too? You cannot not go green after reading this.