A Guide to Opening a Casual Restaurant

A Guide to Opening a Casual Dining Restaurant

Did you know that the casual dining format makes up about 33% of the overall market share of the regulated food industry? And that is also correlated with an expansion of 33% by 2021. It is the second-largest foodservice industry in India. This implicates a large business opportunity for aspiring restaurant owners. Hence, let’s look at it in detail:

What is a Casual Dining Restaurant?

A restaurant that serves moderately-priced food in a relaxed dining experience where the average cost per person is between Rs. 250–Rs. 500 can be deemed as a casual dining restaurant. Contrary to a quick-service restaurant, a casual dining restaurant relies on the quality of the food to be prepared along with a few more value-added services, as provided in this article.

In a casual dining restaurant, you must have your sitting area with a comfortable environment. In this post, you can learn how to open a casual dining restaurant for Rs 15 lakhs just below, step by step.

1. Select the right location

This is one of the most important factors to be considered when opening a casual dining restaurant. As compared to fast service restaurants, casual dining provides better charm and can be garnished with aesthetic interiors. Since most people prefer casual dining restaurants over fine dining restaurants, it is recommended that the location is chosen accordingly. A mall seems like a great location owing to business and commercial buildings nearby. Apart from that, opening one in a commercial area also is a great location for a restaurant.

2. Appropriate packages and raw materials

It is advisable to use new equipment for the production of the dishes you serve. Apart from that, it is important to make your dishes quality-driven yet affordable, hence, shaving costs in other corners would help you stretch your profit margins. For instance, buying packaging that is both cost-effective and functional rather than fancy is a great way to save some big bucks.

3. Build the Stellar Service Area

One of the major differences between a quick-service restaurant and a casual dining restaurant is the ambience and the aesthetic. While your customers truly like affordable food that tastes great, they also like the ambience that supports the indulgence in such food. Hence, investing a little thought into building a good looking service area will not only attract foodies but also make you popular among bloggers and help you beat your competition.

4. Get The Right Paperwork Done

It is important to get the operating license from the FSSAI, GSTIN number, Police Home License, Local Public Safety and a Fire License. All these makeup for the most significant authorization without which it would be impossible to start a casual dining restaurant. 

5. Focus on Staff Presence

It is important that there are at least 2 staff members at the counter to help your customers find what they are looking for. It is one of the keys to success when it comes to a casual dining restaurant. Further, hiring staff that is friendly to the customers and makes them feel comfortable is a rare sight to see and can set you apart from your competition. 

Adopt Safety & Hygiene Solutions at Your Restaurant | Enable #SafeToEatOut

Adopt Safety & Hygiene Solutions at Your Restaurant | Enable #SafeToEatOut

The diners who were waiting to experience the joy of dining out are finally happy to step out & grab their favourite meal as the restaurant industry opens its doors for the public.

But as the pandemic persists around the globe, diners continue to be concerned about their health & question whether it is truly safe to eat out at restaurants.

This is your time to double down on your restaurant’s safety, gain your diners’ trust back and contribute towards flattening the curve of COVID19. All you need are leading safety and hygiene solutions that ensure 360-degree protection and keep your diners as well as your staff safe without any doubt. inresto by dineout has gone ahead and partnered with the best-in-class service providers and curated the perfect set of hygiene essentials that any restaurant would want during these times.

This ensures that diners don’t give a second thought while planning to visit your restaurant.

Here is how you can make it possible for your restaurant:

1. Restaurant safety & PPE kits

To begin with, your restaurant needs  PPE kits for staff present at your restaurant to safeguard your restaurant premise and limit direct contact.

This kit includes gloves, masks, face shield, hand sanitizers and thermometers. We are sure that with this safety kit in place you can reopen your restaurant with confidence, and assure your diners as well as your staff members of a safe dining environment..

2. Monitoring Employee’s Health 

Employee health and safety is paramount. Your employees are one of the biggest assets of your business. And hence their health remains of utmost importance. Since COVID19 is a disease that transmits through human contact, our daily responsibility is to take care of the safety of people around us.

We at inresto by dineout help facilitate routine health check-ups for your staff through healthcare service provided by QubeHealth. Remember, a healthy staff keeps you safe & makes for a safe and healthy environment for your diners. 

3. Sterifume Disinfection Services

Since the virus also spreads from surfaces, and your staff & diners will come in contact with furniture like tables, chairs, kitchen slabs, etc, consciously, and unconsciously which is proper and frequent cleaning and disinfecting of surfaces is extremely important.

We have partnered with Rentokil and Zoono to provide best in class sterifume disinfection services to all our restaurant partners. Rentokil Initial is one of the largest business services companies in the world, providing pest control, hygiene and workwear services.Zoono provides Z-71 microbe shield surface sanitizer and protectant that is highly effective and has been tested to work against corona, ebola and e-coli.  If you are looking for a disinfectant service that lasts pretty long, this is it for you.  

4. Live Kitchen Feed

We are aware of the precautions we take at our home to ensure the safety of our family. 

But the uncertainty of what happens behind the kitchen doors of the dining area at restaurants makes diners question the idea of eating out. inresto has partnered with STAQU to help remove this cloud of doubt and ensure transparency.

This AI-Powered video analytics service in collaboration with STAQU allows the restaurateur to keep a check on every little detail he is concerned with. 

This technology streams live footage of in-restaurant activities that help you

  • Detect people who are not wearing masks
  • Detect people who are violating social distancing norms
  • Monitor hygiene compliances like sanitization, handwash & mopping activities
  • Detect Fever using thermal cameras 
  • Trace contact inside the organization

This way, you can make sure that all the hygiene solutions that you have deployed are being put to proper use. You can assure your diners that what happens inside the kitchens is not hidden, everything is being monitored & the safety guidelines are being adhered to. 

5. Equinox Labs Accreditation for Hygiene Ratings and Audits

As we suggested at the beginning of this blog, the need of the hour is rebuilding diner trust. Diners have several questions about dining out being safe or not. Let them know that you are leaving no stone unturned in keeping their safety your number one priority and upping your restaurant’s hygiene standards. 

Equinox Labs (A FSSAI notified laboratory) provides accreditation to restaurants based on – personal hygiene, waste disposal, screening checkpoints, etc. This certification can proudly be displayed on the dineout app so that diners know that you are taking utmost precautions.

With all this set of hygiene essentials enabled at your restaurant, you can be a #SafeToEatOut restaurant. You do not have to go to each of these partners personally and arrange the services for yourself, inresto will do it all for you 🙂

In the end, we need to acknowledge that an unprecedented situation like this takes a toll on businesses, but us humans have always managed to fight the negative forces, found ways to come out stronger and built successful empires. With a little hope and togetherness, we can change the face of the restaurant industry and remind people of their love for dining out and how they cannot live without it. 🙂

If you have not enabled #SafeToEatOut at your restaurant yet, get in touch with us here.

Effective Ways to do Social Media Marketing for Restaurants

Effective Ways to do Social Media Marketing for Restaurants

Social media, the single biggest tech innovation of the last decade, has changed the way restaurants are marketed. In the world of reviews and food delivery being a click away, the modicum of marketing has to take on a completely new persona.

The first step towards creating a social media brand presence is developing a plan. You can’t simply just sign up and start posting content. This will mess up your reach and ruin your marketing efforts.

Here are some quick social media strategy tips:

  • Firstly, choose the right platforms. There are various platforms out there with different groups of people. Choose the ones that hold your target market.
  • Don’t just post about yourself. Create a social media schedule around topics on which you can post in order to market your restaurant brand.
  • Use paid marketing. Using it on the right platforms can really pay-off and get a restaurant huge amounts of traffic.
  • Hashtags and location pins are important. Find the hashtags that cater to your industry and you will be reaching a whole new range of potential customers. Additionally, location pins help the restaurant be discovered by diners who are exploring those particular locations.
  • Run promotions. Be it an introductory offer or an end of the year discount, the current generation is heavily decisive in their consumerist choices based on promotions.

Platform-based strategies

While the above-mentioned tips work for all social media platforms, there are certain methodologies to be followed when it comes to individual platforms.

Facebook 

A huge amount of the urban population decides where to eat from via Facebook. So if you use it right, your business will surely face a massive boom. Studies show that video content has the best possible reach on FB.

Instagram

The holy grail for millennials. If your restaurant serves fancy and well-styled dishes then you should heavily concentrate on this platform. Food images are some of the most shared posts on this platform, so it is the perfect ground to market your restaurant. Instagram stories also have a huge amount of organic reach. Going live from your kitchen, sharing behind the scenes will also help garner a lot of attention.

Twitter

This is where the idea of the hashtag was originally generated, so by using hashtags related to the restaurant industry you will be able to quickly generate a massive number of followers. It is an amazing platform to engage with diners as well as other brands, and showcase a witty side of a restaurant.

But what has really changed?

These tips above can change the presence of your online persona, but how does it reflect on your real-life business? Oftentimes the online world can be flashier than it actually is. And this is where a lot of restaurants lose out on their customer base.

Don’t use that extravagant filter or add custom animation to make your food look better than what it is. Good food will always win over people and if you serve it with love and care customers will always return to you.

But at the same time, you will need to match the demands of the current generation when it comes to marketing. Run offers, give discounts and provide other benefits and you will surely face success through your social media marketing. 

Instances of Stunning Restaurant Social Media Marketing

Instances of Stunning Restaurant Social Media Marketing

It has become a trend nowadays to post what you dined and wined on social media platforms like Facebook, Instagram and Twitter. Anyone and everyone from individuals, business owners to large brands are on social media showcasing their presence. This means that even if you are not actively maintaining a profile for your restaurant on social media, it is still being talked about. When you are engaging one-to-one with your prospective diners, you are actually creating a diner-centric brand image that is sure to drive good business in the long run.

As social media sites become the go to platform for sharing every aspect of life, marketing on the same has gained momentum. Restaurateurs are now investing substantial amounts of time, money and effort in social media marketing. In fact, many take it upon themselves to manage the social media profile of their restaurant. The big players are taking it a step further and hiring marketing professionals to look after the marketing strategy of their restaurant, including social media. Having a social media platform for your restaurant is like inviting users to visit your restaurant, take a look around and chat with your people, but virtually.

As you read on, you will be amazed by the simple yet clever ideas that you can adopt to create a compelling narrative for the marketing of your restaurant. Each case is supported by an apt example, what they are doing, why it is awesome, and in some instances where it is required, how to pull it off. 

10 Social Media Marketing Ideas for Restaurants

1. Build up the hype with a BTS reel

Source: wavemountdora

Wave Asian Bistro & Sushi in Mount Dora, FL

What are they doing? It is usual for restaurants to showcase on social media what they have prepared. But Wave has taken it a step further by showing what happens one step back – they often post behind-the-scenes photos and videos of the kitchen activities.

Why it’s become awesome?

Food shows and YouTube series showcasing the procedure of food preparation in a restaurant are always trending. The shows hosted by celebrity chefs like Ranveer Brar and Vikas Khanna have millions of viewers. So by putting up BTS posts, you are cashing in on an already popular show format. Such posts intrigue guests. Thus, drawing them to your restaurant becomes an easy affair as they are already virtually familiar with the experience. In fact, you do not even have to put any extra effort as these scenes are anyway set up every day in the kitchen. All you have to do is film it aesthetically and you are good to go.

How to make it a success?

When we said aesthetic, we also meant that the kitchen must look professional, clean and organized. Choose to show your signature and most popular dishes. You either post a long clip of the entire process on suitable platforms, or you can do shorter clips, like a time-lapse video or a series of prep leading up to the finished dish. Your goal should be to highlight the credibility of your kitchen staff and their skills.

2. Tie up with a theme

Source: sweetgreen

Who are they? Sweetgreen (America), national chain 

What are they doing? Sweetgreen is a brand that sells fresh, sustainable food, and its theme aptly represents the idea. The aesthetic presentation of the food is truly portrayed in their stores, smartphone apps and even their social media posts. Their use of rich and bright presentation themes creates a recognizable vibe. All their quirky posts are enough to highlight their presence even without their logo.

Why it’s become awesome? Sweetgreen obviously took the help of a digital marketing agency to come up with such a well-thought-out social media strategy. But even if you do not hire a marketing manager, you can use this tactic for your restaurant. Just ask yourself what the true essence of your restaurant is and use that to extend your brand identity beyond its location.

3. Set up a Strong Communication 

Source: originalchopshop

Who are they? Chop Shop, three locations in Colorado

What are they doing

The Chop Shop people use the power of two-way communication technology to personally engage with the diners. They create a diner-friendly image by responding to each and every review on their Yelp business page. Virtually, all the reviews, good or bad, are answered with a personal reply addressing the matter of discussion.

Why it’s become awesome?

 Replying to reviews assures the diners that you are listening to them. Chop Shop comes off as earnestly trying to improve themselves by publicly attending to the negative comments. At the same time, by showing gratitude for the positive ones, they display utmost care for diner satisfaction. This way, they turn both the satisfied and dissatisfied diners into patrons and brand ambassadors. You can also follow their example, and at least address the aggrieved diners to bring them back.

4. Encourage signups via email 

Source: steaknshake

Who are they?  Steak ‘n Shake (America), national chain

What are they doing?

 Steak ‘n Shake uses the lure of a free “Double ‘n Cheese ‘n Fries” to all those that sign up for their eClub. The link to their email signup is added in their bio on social media platforms so that visitors can access it while they are still in the rapture of the offer.  

Why it’s become awesome?

 Email newsletters are the most personal access you will ever get to your diners. You can drive targeted promotions using email marketing. You can share birthday discounts, coupons, special events or any other offer this way to cater personally to their demands and urge them to return.

5. Utilize User-Generated Content

Source: wingstop

Who are they? Wingstop, national chain  

What are they doing? 

User-generated content is a veritable weapon of any brand, especially restaurants. UGC can include anything from photo and text posts to any social media content made by diners to show off your brand. As a restaurant-owner, reposting UGC posts with credit lets others know how favored your brand is. Wingstop does just that, using clever graphics and memes or food images with an inset of the post.

Why it’s become awesome?

 UGC is a win-win situation. Your fans are performing the actual marketing work for you, and you are earning the adulation of both these loyalists as well as perspectives. When you repost UGC, you not only convince prospective diners better, since the post came from one of them, but you also maintain a relationship with the existing community in which both sides are hyping each other up.

How to make it a success?

 When you re-share posts, make sure they are relevant to the theme you have already established on your social media profile, to maintain consistency. Never forget to give full credit, as this is not only in accordance with data property rules but also the whole point of UGC marketing.

6. Let your employees take the centre frame

Source: sandwich_hag

Who are they : Sandwich Hag

What are they doing?

 Putting the spotlight on your employees has two important advantages. First, it assures your guests that you do take care about them deeply enough to celebrate them, and nothing unethical goes on behind the doors. Second, it creates a personal connection between you, your staff and your guests, which everyone wants. Sandwich Hag- employs a team of staff members with different abilities, including brother Sang, who has Down syndrome. Her Instagram posts are often about them and their strengths.

Why it’s become awesome?

 When you show off your employees as normal people with very real lives, it humanizes them to your diners. It sends a strong message that you look after them like your family. Not only that, but it also makes diner service a better experience for your staff, because guests will think twice before being harsh to them. Reyna taps into that side of her diners wonderfully when she makes a significant announcement for her restaurant. She puts forward a heart-warming reason for her decision, knowing her diners will relate to it instead of being upset.

7. Engage followers with interactive questions

Source: meimeiboston

Who are they? Mei Mei 

What are they doing? 

Interactive, no-obligation social media engagement has many advantages. For one, it is better at bringing prospective diners on board and intriguing them enough to warrant a visit. For two, interaction is a great way to introduce or revive something, as guests are far more certain to recall and ask for it if they had something to do with it. That is exactly what Mei Mei does right here.

Why it’s become awesome?

 Questions on social media have great potential that brands can tap into. You can use questions to introduce something using pre-release hype, you can ask for the opinion of your followers and you can exponentially increase the engagement time of social media users with your posts. Using questions essentially shows diners that you value their judgement, and putting them at the centre is one of the best ways to augment brand value in their minds.

8. Hop on to the trend wagon

Source: uppercrust_la

Who are they? Upper Crust Pizzeria

What are they doing?

 Using trending hashtags has been one of the most infallible methods to improve visibility on social media, and Upper Crust Pizzeria does it in style. During the rampage of the Nor’wester Stella in Boston, the Upper Crust crew newsjacked the local weatherman with the hashtag #openinBOS that was trending at that time.

Why it’s become awesome?

 Newsjacking is a popular trick for most digital marketers. Since a huge population is already following the tag, restaurants have a great opportunity to ride on it, especially if they have a unique way to associate it with their brand. Upper Crust Pizza did just that. In fact, they hit two birds with one stone as they also highlighted their staff here, which we talked about in the sixth example.

9. Contests aka the endorphin of diners

Source: Capriotti’s Sandwich Shop

Who are theyCapriotti’s Sandwich Shop in Las Vegas, NV

What are they doing? 

Who doesn’t like complimentary free stuff? Capriotti’s knew what they were doing when they partnered to run a contest for their catering trays. Participants just had to order online to enter the contest!

Why it’s become awesome?

 There is no end to the clever ways you can host a contest. Some common ideas are riddles, fun trivia questions, photo contests, fill-in-the-blanks, caption contests and tagging friends. This method is a fast one to generate buzz and expand your online as well as your offline community. 

10. Highlight your Vendors

source: donnas.to

Who are they? Donna’s Toronto in Toronto, Canada

What are they doing?

 Just as showing off your staff created a personal connection with your guests, putting the spotlight on your vendors does the same. It assures them that you are using the best quality products to cook your meals. It also promotes the two brands together and helps send patrons of one to the other.  Donna’s post is a great example, in which they mention Harbord St Bakery, a local bakery, as the source of the bread for their Reuben sandwich. Returning the favor, Harbord St Bakery also posted about their association with Donna’s for their special. 

Why it’s become awesome?

 This method is the epitome of symbiosis. Both companies rub each others’ back by letting their diners know of their support of each other. This way, diners that trust one brand will also try out the other, and partners of one may be interested to work with the other. Additionally, there is a trend nowadays where diners want to know exactly what goes into what they eat, and this is a great way to let them know. 

The restaurant business is highly centred around diners. In a day and age where people are giving maximum support to brands that personally engage their clients, restaurants have an even greater responsibility to propagate their diner-friendly image. Social media sites are the optimum platforms for this. These innovative ideas of some restaurants for managing their social media profiles will surely inspire you in your quest for a unique social media marketing strategy for your restaurant. 

Ways to Use a Digital Menu and Increase Your Restaurant’s Sales

Ways to Use a Digital Menu and Increase Your Restaurant’s Sales

These are some turbulent and dreadful times as the novel coronavirus is wreaking havoc on the global economy. Online orders have seen a steep spike in recent days as people are quarantined and forbidden from leaving their houses. In a war against the virus, normal lifestyle rules seem to be obsolete. Pandemic or not, people need to eat in order to survive and for the restaurant owner, this is the beacon of hope. To step up, adapt, and meet the challenges of changing times head-on is the only option for restaurants.

With people leveraging the use of online channels, restaurateurs have a viable option to increase food sales with the digital menu during the Covid19 pandemic. 

To gain traction in terms of food sales during Covid19, the restaurant industry needs to revamp the digital menu and employ the following tips to garner more sale:

1. Make a Clean & Brief Menu Design

To increase food sales with the digital menu during Covid19, you need to ensure that you are putting high-margin and best-selling items first. Generally, people prefer to go forward with items they have already tried or ones that sell the most. Hence, keeping it crisp and concise is the best approach for your digital menu.

2. Highlight a Special Item with Photos

Your digital menu must include a special item with a photo that looks appetizing, encouraging guests to try it. Your visuals may include aesthetically pleasing to capture the attention of your audience. Get creative with your photos, videos, GIFS, etc. to guide the customer’s decision-making.

3. Do Personalized Menus

Even though there is a pandemic going on, forcing people to stay in their homes, some of your diners may still need to follow a strict diet regimen. Designing and providing personalized menus will allow you to form new loyal diners during this time of difficulty. For instance, veg menus, vegan menus, and menus to support healthy food eating habits are bound to be a huge hit for your restaurant. 

4. Do a Cost Analysis

A cost analysis is necessary in order to devise a new business strategy that enables you to provide better service to your diners, at lower costs, while maintaining profits or minimizing the impact on the same. The cost analysis will enable you to better focus your resources on gaining more sales through your digital menu.

5. Ensure Category-wise Selection

Different times of day calls for different meals. Jamming every item in a single category is a perfect recipe for disaster. A proper category section such as breakfast, lunch, evening snack, and dinner menu will help streamline the process and enhance your customer’s experience.

6. Make Seasonal and Occasion-specific Menus

People are influenced by occasions and seasons. The seasonal and occasion-specific menus will attract new customers and help you to stay relevant. Further, conjuring a limited-edition menu by utilizing seasonal materials and occasion/festival themes will surely lead to a surge in targeted sales.   Many diners are still celebrating festivals like Ramzan and special days like Mother’s Day from the safety of their homes. Hop onto this bandwagon and curate special menus for special days with limited deliveries. 

The world has changed dramatically in recent months and yet, your restaurant has the potential to attract customers and fulfil their needs in these stressful times. By employing these tips, you can increase food sales with the digital menu during the Covid19 pandemic.

Dineout’s Instagram Live with Rachel Goenka: Ensuring Customer Delight Post COVID-19 Lockdown

Dineout’s Instagram Live with Rachel Goenka: Ensuring Customer Delight Post the Lockdown

As the world reels from the coronavirus pandemic, restaurants are among one of the most affected industries, considering the need for social distancing and scarcity of resources. Sahil Jain, Cofounder of Dineout recently conducted an informative session with Rachel Goenka, Founder and CEO, The Chocolate Spoon Company. During this session, she talked about the current plight of restaurants, various business strategies, and the prospects owing to COVID-19. Here are the highlights of the conversation.

1. Prioritize Safety Above All

Brand loyalty and trust, post lockdown, will come from showcasing better service quality and brand value. People will slowly feel more comfortable about stepping out post lockdown, if restaurants assure them of all the steps taken to ensure diners’ safety and hygiene within the restaurant. Communicate the importance of proper sanitation and hygiene, routine temperature checks, and sanitisers made available for customers as well as staff. 

Further, higher dependency on technology for communication, menu management, and posting awareness-centric content on social media platforms to educate diners’ on safety can prove to be a great method to restore the lost trust and retain brand loyalty. 

Focus on Survival

Restaurants will run on a 50% capacity, while waiting for government directives. Self-policing by restaurants while waiting for direction from the government needs to become more stringent for the sake of both, employees as well as customers. New industry entrants must stay strong, as the market is sure to bounce back. Cut costs wherever possible, and shift from high-end imported ingredients (unavailable) to local materials.

Going local and curating menus out of locally available ingredients and items make sales more profitable and enables better safety measures. The future foregrounds practices such as cloud-kitchens, home delivery, and takeaways. Further, prioritising microwave-safe packaging due to higher safety (cold items sanitized from outside, hot items can be put in the microwave directly) can be one of the best practices to adopt as it can instil better trust from diners in restaurants.  

Introduce Seamless Technology

Technology has proved beneficial for many industries worldwide. There are various touchpoints in a restaurant business where technology can work along with the staff and create a tectonic shift. Diner sentiments across social media platforms points at pre-order and table reservation being crucial. They no longer want to touch foreign objects and are willing to opt for digital menu as well as digital payment methods. DineIn by Dineout, will let diners place orders directly from their phones using a QR code.. Similarly, digital payments like DOPay will remove the need for diners to exchange physical currency. Table management will be crucial to maintain physical distancing. Dineout’s Reserve will simplify and automate this process with least human intervention. For such solutions and more, click here

Redesign your Menu and Offerings

Provision of special menu options to your target audience, based on customer feedback will ensure better walk-ins post lockdown. For instance, the Chocolate Spoon Company had created a special Parsi menu during the Parsi New Year at Nariman Point, which was a raging success.

Such novelty and inventive attitudes of restaurant chains will always attract customers. For instance, Rachel’s brand created an innovative menu based on gravy chocolate to entice audiences that were looking for chic cake options.

Additionally, introduction of cost-effective recipes that use minimal inventory to make delightful products to retain customer’s curiosity can aid in minimization of expenditure. This also creates more space to experiment and launch seasonal menus. Re-engineering the menu to provide more comfort food (made from available raw materials) can aid in better sales, especially for fine dine restaurants. With supply chains disrupted, there is a dearth for imported goods. In addition, customers are also opting for easy-to-prepare options such as burgers instead of heavy meals.

Adopt Changes to Retain Customer-base

Diners must trust and connect with your brand if you wish to retain their loyalty. Their feedback and your responses are integral to such retention and ensuring restaurant sales.

Further, dining out in local restaurants will be a priority, from a diner’s perspective, post COVID-19 lockdown. Customizing your restaurant in accordance with your brand will ensure brand loyalty. 

Aside from this, employees must be empowered and trusted by managers and owners. Restaurant staff should be able to take daily managerial decisions without prior approvals. Creating consumer/employee awareness can also facilitate retention of brand value in these market conditions. Such awareness can be created through different marketing strategies such as informative videos on cooking and packaging processes, videos conveying hygiene measures taken by restaurants, efforts of delivery executives to ensure uncontaminated food delivery (by proper hand sanitization, double bagging each food order, etc.).

A brand must utilize its diner-base for survival as a whole business family. As Rachel assertively mentions, ‘If you have that brand equity and a loyal customer-base, make the most of it right now!’

Guidelines for Resuming Restaurant Operations in a Post COVID World

Guidelines for Resuming Restaurant Operations in a Post COVID World

An Introduction to Contactless Dining

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How are Loyalty Programs and Campaigns driving Sales for Restaurants

Technology is making our lives simpler and more convenient in every way. Businesses across sectors, whether online or brick & mortar, are increasingly turning to digital technology to become more efficient. The Restaurant industry is no different. 

Among various technology solutions available, personalised loyalty programs and targeted marketing campaigns are the most effective tools to gather a huge paying customer base, which is also loyal to your brand.

According to a study on the ‘Global Food and Beverage Market’ by Cushman and Wakefield, the Asia Pacific region is the fastest-growing when it comes to spending on dining out. The average annual growth rate is estimated at 7.5% during the period 2017-27.

How is technology helping you to keep your customers hooked?

Your restaurant has great food, and your diners love you, but what can you do to build a special relationship with your diners? Make your diners feel special on their every visit, and every time they want to dine out, they will think of you. Loyalty programs can help you do that effortlessly.

You need to understand your customers’ patterns and shower them with offers. And, this does not mean that running offers will lead you to losses. On the contrary, it is the perfect strategy to gain profits.

There are customers who visit your restaurant at least two times a week. Some visit less often, but whenever they do, they like to spend a hefty amount. There are also customers who have a favorite from the menu and order it on their every visit. 

With Loyalty programs, you can recognise such customer behaviour, categorize them into segments, and create programs tailored to their preferences. 

There is nothing like a good loyalty program that can keep the diners hooked to your restaurant.

There is more you can do with it-

  • Provides you a choice between point-based and instant discount based programs. Restaurants have total control over the entire process, including the rewards to be given.
  • Creates a reward program on billing value and frequency of visits.
  • Enables effective and hassle-free customer interactions.

According to the Restaurant Success Report of 2019, 64% of guests look for loyalty programs while dining out. Among them, 50% of customers say that loyalty programs – and the rewards they offer – are important factors in picking the restaurant they choose to visit.

 

Spread the Word and Reach Out to your Customers

You have created the most effective loyalty programs for your customer base, but how will your customers know that amazing offers are awaiting them at your restaurant?

Of course, you can hand them gift cards when they visit you, but you can reach a larger audience by making use of technology.

Campaigns‘ is a tool that enables you to periodically reach out to your target customers. Messages and Emails that contain offers and experiences tailored to their individual preferences create compelling reasons for them to come back – effectively driving up the frequency of customer visits to the restaurant.

People often reach out to their phones whenever they have to choose a place of dining. Their smartphone becomes their best friend. When you send them personalised campaigns that contain offers, discounts, and experiences that your restaurant will provide them, your restaurant gets noticed, and there is a more likely chance that they visit you.

There is more to it-

  • Imports customer data to set-up personalised campaigns. 
  • Automates the process of targeting the customer base through text messages and emails. 
  • Performs exhaustive analytics to assess campaign performance and suggest course corrections as and when required. 

About 50% of the recipients find automated email services helpful, as per the Restaurant Success Report of 2019. The importance of this tool cannot be overstated, as it can significantly increase a restaurant’s acquisition and retention rates. 

Loyalty programs and marketing campaigns have proved to be a powerful tool in retaining a loyal customer base. Adopt these technology solutions in your restaurant and see for yourself. There will be a lot of familiar and happy faces you are going to see often! 

How to win your customers’ hearts this Valentines Day

Did you know restaurants rank Valentine’s Day as the second busiest day of the year? 

According to the Retail Advertising and Marketing Association, consumers spend about $13.19 billion on Valentine’s Day, enough to afford all the travel plans every person made after watching ‘Yeh Jawani hai Deewani’.

A restaurant is a place where love stories begin and moments of love brew. The place where he first proposed, their first date after their wedding, her first blind date, or be it funny date arranged by parents, a restaurant always plays an essential part in creating beautiful love memories. It is a part of every proposal story they will tell their friends.

Everyone knows one cannot choose their family, but they can choose their partner. As much as love can make you go WTF, there’s no denying we’d all be a little less rich without love in life!

Here’s how you can make their merry moments merrier:

1. Valentine’s day demands ‘The Food of Love.’ 

 

There is nothing like too much red on Valentine’s day, so spice up your food menu with Red velvet pastries, heart-shaped cookies, and cute love themed cupcakes.

Create unique combos and Platters, like a beer combo with some chicken finger food, a bottle of champagne with a bouquet of flowers, and heart-shaped chocolates.

Let’s give the couples more time engaging in intimate moments and less time picking various items from the menu.

Your diners must be aware beforehand that a Valentine’s Day special food menu awaits them so that they can pick the right venue for the day. So spread the word by sending them an email and SMS campaigns.

2. Run Hatke Offers

  • Send personalised cards at your diners’ tables, which might go something like, “You both look adorable together! Have a nice evening.” The card or a scroll(if you want to do it the cupid’s way) can be designed in love-themed templates like this cupid one or even the classic heart-shaped ones.

  • Collaborate with a photographer and capture their special moments, which they can cherish for life. You must post these pictures on your social channels and get all the people talking about your restaurant. 

Along with that, the efforts put in the decor, the food, and the setting must be captured and put across the web- on dineout stories and Instagram stories so that new customers searching for a restaurant on the web so that new customers can also get aware of the ongoing events at your restaurant.

You can create the most desirable romantic date fantasies for people watching your restaurant’s stories and pictures on the web. 

Send personalised messages to your customers so that they remember you while deciding a place for their special evening. Here’s how

3. Organize fun activities

 

  • Collaborate with a band or an artist for live music to set the mood at your restaurant. Music can make or break the mood. Romantic music such that your diners are drooling in love, and there is euphoria! 

Artists like Prateek Kuhad, Hari & Sukhmani, and bands like Agni are just some of the top picks when it comes to setting a romantic mood with some music.

  • Salsa night: There is no bond like the one you make with a partner on the dance floor. You can call professional salsa dancers and get all the people grooving on the dance floor. Singles also get a chance to mingle with new people and dance their hearts out!

4. Plan a Singles’ day out

 

If you thought just calling out couples on Valentine’s day is a hit plan for your restaurant, you are wrong! Shout out to all the singles out there and organize a party.

  • The golden rule of the party: Couple entries strictly not allowed!
  • Decorate your restaurants with funny quotes or memes for single people. When love life’s DOA, memes are your best friends.
  • Let the ‘We hate couples’ club and ‘I can’t ever get out of the friend zone’ be your guest for the day. 
  • Organize a comedy stand up or screen shows like ‘Haq Se Single’ by Zakir khan at your restaurant to hype the mood.

With social media, SMS, and email campaigns, you can create a very quirky campaign with memes and quotes that will catch your target audience’s eye. 

5. Dress code Party

  • There can be a simple dress code party planned where you invite your diners, saying they must wear red and black.
  • Or you can add a funky touch and make it interesting by asking your diners to come dress as a famous couple. It can be a classic Raj & Simran couple, Anjali and Rahul from Kuch Kuch Hota hai, or the very sensual Ram Leela.
  • A vampire couple or greek mythology inspired couple, basically tell them to be as weird and quirky as they can. And you can reward the best dressed with a free meal! 

 

It’s always exciting for couples to play dress up, and you can add spice to their lives with different themes like this. Make it engaging for them by making them act like the couple they have come dressed as or make them dance on Bollywood songs, and they will remember you as their best host! 

So get started on those Valentine’s day preps, and select ideas that you think will be a hit for your restaurant. Aren’t you already excited for D day?

You can get creative and wild with your ideas and put up a great show, but it is not good enough unless your customers know about it. Running Campaigns is, therefore, your key to create a buzz amongst your audience and make your show a hit! 

Let us help you do that. You can get in touch – Contact us: http://inresto.com/contact.html