These are some turbulent and dreadful times as the novel coronavirus is wreaking havoc on the global economy. Online orders have seen a steep spike in recent days as people are quarantined and forbidden from leaving their houses. In a war against the virus, normal lifestyle rules seem to be obsolete. Pandemic or not, people need to eat in order to survive and for the restaurant owner, this is the beacon of hope. To step up, adapt, and meet the challenges of changing times head-on is the only option for restaurants.
With people leveraging the use of online channels, restaurateurs have a viable option to increase food sales with the digital menu during the Covid19 pandemic.
To gain traction in terms of food sales during Covid19, the restaurant industry needs to revamp the digital menu and employ the following tips to garner more sale:
1. Make a Clean & Brief Menu Design
To increase food sales with the digital menu during Covid19, you need to ensure that you are putting high-margin and best-selling items first. Generally, people prefer to go forward with items they have already tried or ones that sell the most. Hence, keeping it crisp and concise is the best approach for your digital menu.
2. Highlight a Special Item with Photos
Your digital menu must include a special item with a photo that looks appetizing, encouraging guests to try it. Your visuals may include aesthetically pleasing to capture the attention of your audience. Get creative with your photos, videos, GIFS, etc. to guide the customer’s decision-making.
3. Do Personalized Menus
Even though there is a pandemic going on, forcing people to stay in their homes, some of your diners may still need to follow a strict diet regimen. Designing and providing personalized menus will allow you to form new loyal diners during this time of difficulty. For instance, veg menus, vegan menus, and menus to support healthy food eating habits are bound to be a huge hit for your restaurant.
4. Do a Cost Analysis
A cost analysis is necessary in order to devise a new business strategy that enables you to provide better service to your diners, at lower costs, while maintaining profits or minimizing the impact on the same. The cost analysis will enable you to better focus your resources on gaining more sales through your digital menu.
5. Ensure Category-wise Selection
Different times of day calls for different meals. Jamming every item in a single category is a perfect recipe for disaster. A proper category section such as breakfast, lunch, evening snack, and dinner menu will help streamline the process and enhance your customer’s experience.
6. Make Seasonal and Occasion-specific Menus
People are influenced by occasions and seasons. The seasonal and occasion-specific menus will attract new customers and help you to stay relevant. Further, conjuring a limited-edition menu by utilizing seasonal materials and occasion/festival themes will surely lead to a surge in targeted sales. Many diners are still celebrating festivals like Ramzan and special days like Mother’s Day from the safety of their homes. Hop onto this bandwagon and curate special menus for special days with limited deliveries.
The world has changed dramatically in recent months and yet, your restaurant has the potential to attract customers and fulfil their needs in these stressful times. By employing these tips, you can increase food sales with the digital menu during the Covid19 pandemic.