Ways to Use a Digital Menu and Increase Your Restaurant’s Sales

Ways to Use a Digital Menu and Increase Your Restaurant’s Sales

These are some turbulent and dreadful times as the novel coronavirus is wreaking havoc on the global economy. Online orders have seen a steep spike in recent days as people are quarantined and forbidden from leaving their houses. In a war against the virus, normal lifestyle rules seem to be obsolete. Pandemic or not, people need to eat in order to survive and for the restaurant owner, this is the beacon of hope. To step up, adapt, and meet the challenges of changing times head-on is the only option for restaurants.

With people leveraging the use of online channels, restaurateurs have a viable option to increase food sales with the digital menu during the Covid19 pandemic. 

To gain traction in terms of food sales during Covid19, the restaurant industry needs to revamp the digital menu and employ the following tips to garner more sale:

1. Make a Clean & Brief Menu Design

To increase food sales with the digital menu during Covid19, you need to ensure that you are putting high-margin and best-selling items first. Generally, people prefer to go forward with items they have already tried or ones that sell the most. Hence, keeping it crisp and concise is the best approach for your digital menu.

2. Highlight a Special Item with Photos

Your digital menu must include a special item with a photo that looks appetizing, encouraging guests to try it. Your visuals may include aesthetically pleasing to capture the attention of your audience. Get creative with your photos, videos, GIFS, etc. to guide the customer’s decision-making.

3. Do Personalized Menus

Even though there is a pandemic going on, forcing people to stay in their homes, some of your diners may still need to follow a strict diet regimen. Designing and providing personalized menus will allow you to form new loyal diners during this time of difficulty. For instance, veg menus, vegan menus, and menus to support healthy food eating habits are bound to be a huge hit for your restaurant. 

4. Do a Cost Analysis

A cost analysis is necessary in order to devise a new business strategy that enables you to provide better service to your diners, at lower costs, while maintaining profits or minimizing the impact on the same. The cost analysis will enable you to better focus your resources on gaining more sales through your digital menu.

5. Ensure Category-wise Selection

Different times of day calls for different meals. Jamming every item in a single category is a perfect recipe for disaster. A proper category section such as breakfast, lunch, evening snack, and dinner menu will help streamline the process and enhance your customer’s experience.

6. Make Seasonal and Occasion-specific Menus

People are influenced by occasions and seasons. The seasonal and occasion-specific menus will attract new customers and help you to stay relevant. Further, conjuring a limited-edition menu by utilizing seasonal materials and occasion/festival themes will surely lead to a surge in targeted sales.   Many diners are still celebrating festivals like Ramzan and special days like Mother’s Day from the safety of their homes. Hop onto this bandwagon and curate special menus for special days with limited deliveries. 

The world has changed dramatically in recent months and yet, your restaurant has the potential to attract customers and fulfil their needs in these stressful times. By employing these tips, you can increase food sales with the digital menu during the Covid19 pandemic.

inresto’s Contactless Dining | Paving the Future of the Middle Eastern Restaurant Industry

inresto’s Contactless Dining | Paving the Future of the Middle Eastern Restaurant Industry

The impact of the coronavirus outbreak has been swift & brutal across the world.

In the middle east region, the government has taken the necessary precautionary measures to protect the lives of citizens and residents and to prevent the spread of the pandemic. This has led to the suspension or reduction of many local economic activities, which had a negative impact on non-oil revenue and economic growth.

With its rapid escalation, it has begun to decimate the restaurant industry as an increasing number of states and regions enforce population lockdowns and close eateries, gyms and other “nonessential” businesses.

While the markets have been allowed to open partially, there are new government regulations imposed by the UAE Government to operate in the post-lockdown era. 

New Government Regulations (UAE)

The government laid regulations insist on the opening of restaurants in a phased manner, with the following practices:

  • Restaurants should register in the food watch portal to ensure compliance with the newly laid regulations.
  • Restaurants to utilise the dining space with a maximum of 30% capacity.
  • Continuous sanitisation and consistent cleaning of premises are mandatory.
  • Restrictions discouraging children under the age of 12 and old people from dining out should be in place.
  • Usage of disposable cutleries and crockery for diners, and masks and gloves for staff.

Contactless Dining | The Way Ahead for the Restaurant Industry

As COVID-19 impacts all sections of life and people have been introduced to the new social distancing practice. Dineout, India’s largest restaurant tech platform recently introduced the country’s first end-to-end ‘contactless dining suite’ for its partner restaurants to put in place the right seamless plug-and-play technology and sanitation requirements to support limited-contact dining for the foreseeable future.

The brand’s inresto Contactless Dining suite covers the entire dining experience from

• Pre-ordering – To cut the wait times at the restaurants, diners will now opt for pre-ordering to ensure that the food is ready by the time they reach.

• Contactless Valet – To cut the wait time down at the restaurant lobby. Diners will have their vehicles to be brought in just as they complete payments. Digital valet will cut short the time spent at community areas to curb the spread of infections.

• Contactless Seating – To make reservations online and facilitate digital table allotment. Reservations and waitlist management software will ensure that restaurants aren’t reserving more than what the social distancing norms will dictate. For example: Having a 2m distance between tables.

• Contactless Menu – inresto`s ‘Dine-In’ digital menu solution will use Data Analytics and AI to offer dynamic pricing and customized offers at partner restaurants besides offering diners the options to place an order without handling physical menu cards

• Contactless payments – To ease the payment process for both the consumer and the restaurant. Digital payments via e-wallets will avoid the exchange of cash and cards, thereby forcing social distancing.

• Feedback – Online feedback systems will collect real-time feedback on the dining experience

The goal behind this movement is to enable restaurants to reopen their businesses soon while making restaurants a safe harbour for diners. The role of tech in this post-COVID-19 era is to establish trust and build confidence in the minds of consumers.  The new inresto Contactless Dining Suite would help the F&B industry adjust to the new normal in a conducive environment. 

It’s time to grab the opportunity and let your diners experience exceptional dining and create new memories with a side of confidence and trust.

Contact us to make your restaurant a safe harbour for diners.

How to Reinvent Things at Your Restaurant After the Lockdown?

How to Reinvent Things at Your Restaurant After the Lockdown?

COVID-19 has brought the entire world to a standstill. Our eyes long for the lights of the city and our heart awaits the joy of dining out. While there is a lockdown in the country, the restaurant business has been impacted severely. Many of the restaurants are at the risk of permanently shut down in the near future. But let’s not forget that many of us live to eat and not eat to live. Food is our religion. It’s true that people would not stop dining out. There would be girls night, family dinners, date nights and after office beer sessions with colleagues. It will all resume. 

Now let’s balance hope with reality.

When the lockdown is lifted, people would be a lot more careful, and so should you. Once restaurants reopen, you will need to be more proactive and creative in managing your dine-in business. 

Towards that end, some operators are trying to stem the economic slide as much as possible with a little creativity. Admittedly, these ideas can’t stop the financial losses the whole industry is no doubt suffering as a result of the coronavirus pandemic. But they do offer insight—and perhaps, inspiration—into adapting to the new normal.

Prepare to adopt the following things at your restaurant to stay safe and ensure the safety of the diners as well as your staff. And these adopting measures won’t burn a hole in your pocket. 

Read how-

1. Practice Social Distancing Even After the Lockdown

Do not overbook

Take limited reservations and lower the rate of bookings. How much ever satisfying it is to see a crowd at your restaurant’s doorstep, you cannot afford to overcrowd

Rearrange all the tables

Each table should be at least 5 feet apart from each other in order to maintain proper social distance. Eliminate a few tables if you have to. 

Private cubicles for diners

If you can create private seating areas by rearranging the tables, your diners would be relieved and ecstatic Restaurants with private cubicles like Social, or most of the fine dining restaurants, must take advantage of this concept. Families and small groups of friends would seek such spaces for outings.

2. Reevaluate Serving Size of Dishes

There will be some fear associated with sharing food. It will be favourable for a restaurant to reevaluate serving size and come up with multiple options. Serve dishes with small portions that are enough for one person. Or a large portion of the dish must be nicely served, cut in different portions.  

Now that your restaurant is temporarily shut down, you have the time to plan and execute these essential changes with the least cost involved. 

3. Stringent Sanitation and Temp check 

  • Sanitise the kitchen, dining areas and surfaces that the customers and staff come in contact with (basically the entire space). You can schedule professional cleaning sessions once a week. 
  • Make sure your kitchen staff and servers wear gloves. The customers would feel safe dining at your restaurant, with a visible reassurance of safety being your priority. This will help build a trusting relationship with them. 
  • Check the temperature of the staff as well as the diner when they enter the restaurant. 

4. Inform your Diners

No cash Only card signboards at the counter: 

We are practising least physical contact between people so a no cash exchange method of transaction would be ideal. Urge your diners to pay via card or online payment wallets by putting signboards at the counter. 

Personalised messages to your customers:

Send your diners SMS & email campaigns, to make them aware of all the precautions you are taking. They will seek a place that has a balance between social distancing and social gathering. Tell them that your restaurant is their place of refuge. 

Broadcast on social media:

80% of customers search for a restaurant on the internet before visiting it. At the time when the most trending thing on social media would be stepping out after the lockdown during COVID-19, you must post what they are looking for. Let them know that their safety is your priority. 

Let’s work towards coming back together, and open the restaurant’s doors to celebrate, wine & dine and make unforgettable memories again.

The Future of the F&B industry: Contactless Dining

The Future of the F&B industry: Contactless Dining

Dineout was born with the mission to help foodies discover and visit restaurants across the country. As India’s largest dining out and restaurant tech platform we have always believed in a restaurant first approach. Supporting the hospitality business with cutting edge technology has been our forte. Dineout has inevitably been ahead of the times with innovation for the restaurant business. Our restaurant tech products are the epitome of what is now known as Contactless Dining, COVID has just catapulted the adoption. We don’t wait for a crisis, we build before it hits us. 

Contactless Dining removes nonessential human interaction and replaces it with seamless technology. The post COVID world will be a changed one because diners will be skeptical about stepping out and wary about touching unsanitized surfaces. They will also avoid touching things like currency notes, which goes through multiple hand exchanges. To counter that, restaurants will need to build trust and habits that reassures anxious diners. 

There are a multitude of touchpoints with a diner that a restaurant can modify and facilitate with the introduction of technology. These can be simple actions like booking a table, pre-ordering meals, takeaway, digital ordering, digital payment, etc. Priority for diners will shift and restaurants need to plan accordingly. The climb ahead will be steep, but if the industry is armed with technology there will be no mountain it can’t scale. 

The diner is looking to step into a safe restaurant where he can grab a quick sumptuous meal without worrying about touching a physical menu, a card machine, etc. and Dineout has all the products that fit into such a diner journey.

Enable Safe to Eat Out: Contactless Dining

Imagine a world where diners can look up a restaurant online, check its ratings, and pre-order the meal before even leaving their house. They reach the restaurant to find no queue and conveniently get their car parked through contactless valet. By the time they are seated, their meal is ready to be served. If they feel like adding another item or ordering dessert, they can use a digital menu from their smartphones by simply scanning a QR code, to place the order. After the sumptuous meal, they pay via digital wallet and leave with the comfort and safety provided by the restaurant. This will create a lasting impression and assure them safety and hygiene like never before.

  • Discovery – Restaurants can build more confidence and have transparency with their diners by posting videos of hygiene steps and cleanliness steps they have taken. Right from when a restaurant procures raw material is when they can put up videos and photos on Dineout Stories to assure diners how hygiene is the utmost priority.
  • Pre-ordering – To cut the wait times at the restaurants, diners will now opt for Dineout’s pre-ordering widget to ensure that the food is ready by the time they reach.
  • Contactless Valet – To cut the wait time and avoid crowds, diners will have their cars to be brought in just as they complete payments. inresto valet will cut short the time spent at community areas to curb the spread of infections.
  • Contactless Seating– To make reservations online and facilitate digital table allotment. inresto’s Guest & Reserve software will ensure that restaurants aren’t reserving more than what the social distancing norms will dictate. For example: Having a 2m distance between tables.
  •  Contactless Menu Dineout’s ‘Dine-In’ digital menu solution will use Data Analytics and AI to offer dynamic pricing and customised offers at partner restaurants besides offering diners the options to place an order without handling physical menu cards.
  • Contactless payments – To ease the payment process for both the consumer and the restaurant. Digital payments via Dineout Pay will avoid the exchange of cash and cards, thereby forcing social distancing.
  • Contactless Feedback – inresto feedback system will collect real-time feedback on the dining experience.

An extra layer of protection & assurance: Restaurant Safety Kit

That’s not the end of it. There is just so much to prepare for in the post COVID era, and one mistake can toss all our efforts in the air. So going one step further, Dineout has also prepared a safety kit that all restaurants will need in place. This kit includes items like sanitisers, thermometers, visor, gloves, face masks and headgears. It is a one-stop solution to any restaurant looking to confidently open its doors, welcoming diners post the lockdown.

Once the lockdown is lifted, we will not be going back to ‘business as usual’. The quality of food, service and hygiene will be paramount. Use of Technology to ensure cleanliness, social distancing and as a tool to save costs for the restaurants will be paramount. At Dineout, we have been developing Contactless Dining technology over the last 5 years having anticipated the need for both technology and services to co-exist with a B2C marketplace for restaurants. We have been working with partner restaurants who are already using Contactless Dining technology to their advantage. And the results have been phenomenal. Now it is the turn of the rest of the industry to adopt, adapt and survive. Technology which was once considered ‘ good to have’ has now become a ‘must-have’. 

This shift is necessary for restaurants to adopt the ‘new normal’ to get their diners knocking on their doors. It won’t be possible without the right data insights and tech. So, our tool for survival is going to be technology. It will pave our path to success and victory, and Dineout intends to be the guiding light.

What we need to remind ourselves is that good food and a good time will never be out of vogue. So the question isn’t if we will, it is how we will overcome this storm. And the answer is technology.

How Digital Menu Helps You Increase Your Profit Margin & Offers Diners An Exclusive Experience

Digital Magazines, e-Books, or be it digital payments, India’s obsession with technology is growing day by day, and there is something new coming up every month. And now, with the restaurant industry going massively digital, the latest addition to the list is digital menu already leading the charts in the restaurant technology trends.

Restaurants that have digitized menus record higher sales and revenue with desserts alone witnessing a 30% increase in sales. 

What is A Digital Menu?

Digital Menu

It is an online food ordering system at the restaurant that is accessible to the diners via their mobile phones. The diners at your restaurant can scan the QR code printed on the tent card, and the menu will pop up on their phones. They can select food items and place their order directly. 

This can be the first step to boost sales. You get an opportunity to offer an exclusive dining experience to your customers that also translates to increased average order value. Leading restaurants have been successfully using digital menus at their restaurants. And this has helped them increase revenue.

Here is how digital menus are the future of restaurants:

 

  • Cross-selling and Up-selling made simple

Cross-sell and Up-sell menu items

The digital menu helps recommend items to diners based on their order history. It also highlights chef specials or hot selling items during that season, helping you up-sell. 

In addition to that, you can cross-sell by creating new combos or eliminating old ones, as per your convenience.

  • Eliminate extra cost

A digital menu helps you customize your menu and pricing for the same on the go. Avoid spending your time and resources on printed/physical menus. The introduction of the digital menu helps eliminate the need for staff to take orders. The cost savings can be used to train and remove other challenges faced during service.

  • Reduce wait time for diners

 The diners get the control and flexibility of placing an order at their own pace when they don’t have to wait for someone to take their order. They can highlight any special request according to their palate. 

 When the customers place the order digitally, not only does it make the ordering process faster but also reduces manual error and avoids miscommunication. This helps you elevate the diner’s experience at your restaurant. 

  • Improved Aesthetics

Food is the most instagrammable article and the most shared item on social media. We can’t help but agree that food looks more visually appealing in digital photos and images can be edited using different tools as well. 

The digital menu gives you the ability to upload and change images as per your needs. It also provides the diners with a sneak peek into how appetizing the food at your restaurant is going to be.

  • Easy access to Customer Data

When the diners scan the QR code and open the menu on their phones, the system records their credentials. Customer data, the most beneficial commodity, helps you understand their behaviour and create personalised offers and dining experience based on their preferences.

  • Provides creative space 

 Digital mediums have the ability to offer more creative freedom. You can play with the content and add interesting insights. It gives you the option to highlight interesting insights on the food that is served. We have a growing market of health-conscious consumers. You can tap into such niche markets and curate a menu that is more appealing to them. You can also intrigue them by sharing the source of the products associated with the dish. 

By designing smart marketing strategies, you can create a digital menu for your restaurant that can help you bring greater business to your restaurant. This new-age technology has been a game-changer for restaurants that have adopted it and is going to be the next hot selling item in the industry. 

Make a smarter choice for your restaurant. Switch to a digital menu today.

How are Loyalty Programs and Campaigns driving Sales for Restaurants

Technology is making our lives simpler and more convenient in every way. Businesses across sectors, whether online or brick & mortar, are increasingly turning to digital technology to become more efficient. The Restaurant industry is no different. 

Among various technology solutions available, personalised loyalty programs and targeted marketing campaigns are the most effective tools to gather a huge paying customer base, which is also loyal to your brand.

According to a study on the ‘Global Food and Beverage Market’ by Cushman and Wakefield, the Asia Pacific region is the fastest-growing when it comes to spending on dining out. The average annual growth rate is estimated at 7.5% during the period 2017-27.

How is technology helping you to keep your customers hooked?

Your restaurant has great food, and your diners love you, but what can you do to build a special relationship with your diners? Make your diners feel special on their every visit, and every time they want to dine out, they will think of you. Loyalty programs can help you do that effortlessly.

You need to understand your customers’ patterns and shower them with offers. And, this does not mean that running offers will lead you to losses. On the contrary, it is the perfect strategy to gain profits.

There are customers who visit your restaurant at least two times a week. Some visit less often, but whenever they do, they like to spend a hefty amount. There are also customers who have a favorite from the menu and order it on their every visit. 

With Loyalty programs, you can recognise such customer behaviour, categorize them into segments, and create programs tailored to their preferences. 

There is nothing like a good loyalty program that can keep the diners hooked to your restaurant.

There is more you can do with it-

  • Provides you a choice between point-based and instant discount based programs. Restaurants have total control over the entire process, including the rewards to be given.
  • Creates a reward program on billing value and frequency of visits.
  • Enables effective and hassle-free customer interactions.

According to the Restaurant Success Report of 2019, 64% of guests look for loyalty programs while dining out. Among them, 50% of customers say that loyalty programs – and the rewards they offer – are important factors in picking the restaurant they choose to visit.

 

Spread the Word and Reach Out to your Customers

You have created the most effective loyalty programs for your customer base, but how will your customers know that amazing offers are awaiting them at your restaurant?

Of course, you can hand them gift cards when they visit you, but you can reach a larger audience by making use of technology.

Campaigns‘ is a tool that enables you to periodically reach out to your target customers. Messages and Emails that contain offers and experiences tailored to their individual preferences create compelling reasons for them to come back – effectively driving up the frequency of customer visits to the restaurant.

People often reach out to their phones whenever they have to choose a place of dining. Their smartphone becomes their best friend. When you send them personalised campaigns that contain offers, discounts, and experiences that your restaurant will provide them, your restaurant gets noticed, and there is a more likely chance that they visit you.

There is more to it-

  • Imports customer data to set-up personalised campaigns. 
  • Automates the process of targeting the customer base through text messages and emails. 
  • Performs exhaustive analytics to assess campaign performance and suggest course corrections as and when required. 

About 50% of the recipients find automated email services helpful, as per the Restaurant Success Report of 2019. The importance of this tool cannot be overstated, as it can significantly increase a restaurant’s acquisition and retention rates. 

Loyalty programs and marketing campaigns have proved to be a powerful tool in retaining a loyal customer base. Adopt these technology solutions in your restaurant and see for yourself. There will be a lot of familiar and happy faces you are going to see often! 

The Restaurant Chronicles | GIRF 2020 is live | Kitchens that Fly High and more

How Cloud kitchens are leveraging technology to increase profits and delight customers?

For the past few years, the restaurant industry has been quite experimental in terms of technology and has witnessed favorable growth. New technological innovations are sliding every day and creating a buzz in the market. 

 

Technology is the backbone for restaurants that accept incoming orders only through online ordering systems. Commonly known as cloud kitchens, they have a base kitchen that delivers food to the customers with no dine-in facility. At any given point, a cloud kitchen uses at least 5 to 6 varied tech products, including Point of sale systems (POS), CRM, Loyalty, Campaigns, and more. All technology platforms give out data but are not interlinked. Managing a variety of technology solutions individually can be a little challenging.

 

Cloud kitchens operate for the benefit of the customers who just love App-based and easy ordering. They are discovered online through various mediums like Facebook, Web discovery, delivery aggregators, and more. With orders pouring in from multiple online platforms (Thanks to digital being so successful), it becomes virtually impossible to keep up. It requires more labour, more work hours, and eventually results in increased cost and overworked employees.

 

Now let’s understand a restaurant’s plight – A customer orders regularly; however, the restaurant has no history of billing, order channel, dining pattern, order preferences, etc. because somewhere the system falls short. It is difficult for the restaurant management to track all of the above manually. Restaurants, especially cloud kitchens, require integrated software that can streamline all the operations for them. 

 

Let’s paint a beautiful picture where all orders land directly into your POS dashboard, you can assign a delivery executive from the POS itself. Turning off all aggregator portals happens with a click without accessing each platform. Further to this, let’s erase the manual & tedious task of house operations, i.e., raw material requirement assessment, routing orders to suppliers, distribution of semi-prepared dishes from central kitchen to outlets, and more. Now let’s bring this picture to life because, with inresto POS, all of the above is possible.

Instead of dealing with multiple software vendors, cloud kitchens can use integrated software like the one inresto has, with all the restaurant management solutions at one place. This allows kitchens to focus on their core business without worrying about a stack of technological solutions. 

 

All frontend and backend operations such as managing online orders from different aggregators- (Zomato, Swiggy, & more); enabling menu changes, customised pricing, assigning delivery executives, raw material requirement inventory management, data analysis, and more can be controlled from a single dashboard. 

 

Statistics tell us that Inventory management is one of the biggest challenges that our Cloud kitchen partners have faced in the past. Space being a limitation, cloud kitchens can only store two to three days of stock, which makes it imperative to have optimum inventory to avoid negative impact amongst customers and wastage. With inresto’s SCM and POS integration, past sales can be analysed for trend recognition, which further enables our cloud kitchen partners to make stock and item exchange effortless.

 

Since the Amazon for Business integration into our SCM module, we have curated a marketplace with items listed at the best possible price. This enables our partner cloud kitchens and restaurants to access quality and affordable raw materials. More perks being- timely deliveries and the option to convert payments into EMIs.

 

Everything is jargon unless backed by data – Our cloud kitchen partner, and fitness-focused cloud kitchen chain has witnessed a 9% reduction in cost and over 120-man hour decrease. Another leading cloud kitchen in India started by using our Tech at one of their outlets now seamlessly bringing that number to 50+

 

Over 70% of the restaurants are turning to technology. Make your switch today!