Love is in the air and it’s a beautiful time for restaurants to ramp up their footfall by attracting love birds and singles alike. The discretionary spending of consumers surge by a great margin during Valentine’s week and according to the Retail Advertising and Marketing Association, about 13 billion dollars is spent by consumers each year around this time.
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So tap into the vast potential and make sure you’re in the lead this Valentine’s Day by adopting these tips and tricks which will work wonders for your bottom lines!
1. Special Discounts and Offers
Bring your customers to the centre and offer genuine discounts to help them celebrate their love. You can run special singles discount to make them feel included or give out a 15% off on every 10th order of the day to make your customers feel lucky and special. Curate a different set of discounts and attract more consumers throughout the week.
2. Market it well
Market your offers well. Without marketing them and spreading awareness about your initiatives, the exercise can be futile. Ensure your social media is up to date and offline marketing is done right with upgraded pamphlets and flyers. Also, make sure you segment your customers and run targeted campaigns so your most loyal customers get the maximum benefits.
3. Make it Easy to Book Reservations
It is clearly that time of the year when you do not want any technical glitches which can cause inconvenience for your customers or your staff. So make sure you’re able to take reservations seamlessly, handle tables and manage queues. Train your staff well in advance to manage rush hours during the week.
4. Surprise your customer
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You can give out special mementos during Valentine’s week to make your customer remember the sweet gesture and make them come back again and again. It could be a complimentary dessert or the restaurant’s signature dish or even a piece of artistic cutlery.
5. Special Menu
Curate a special menu only for Valentine’s Day and create enough buzz around it. Provide special dishes or fusions foods as a limited period offering to increase your pool of customers and also increase your repeat customer rate in the long run.
6. Focus on the experience
Last but not the least, build a more experiential ambiance for your customer. Host comedy nights, singles events, live music, or games nights to give an idiosyncratic and holistic experience to your customer.
So get ready to see your restaurant bustling with crowd this Valentine’s and get up to your ears. These benefits will keep your toplines surging even beyond the festivity so do not miss out and make sure you do capitalize on the soaring romance in the wind.
