Customer feedback is the ultimate source to understand what your customers need and what are the improvement areas. Feedback will also help you to understand your strengths and weaknesses. Like many restaurants, you can also focus a lot on your feedback management data to generate new strategies and plans for the future.
Such curated plans and strategies help them to act in a focused way as well as helps to generate more and more revenue. In the next section, we are going to talk about the customer feedback collection tips.
Also Read: Why Must Restaurants Collect Feedback from Customers?
6 Effective Customer Feedback Collection Tips
Restaurants around the globe use different methods to collect customer feedback. Some of the methods which they follow include verbal communication, manually written feedback forms, taking advantage of social media, conducting online surveys, creating community boards and community groups, and using web analytics. We have discussed, in detail, below:
1. Verbal Communication
This is the simple and effective way to take feedback from your visiting customers. The serving staff can ask the customers after every meal or service whether they liked it or not, is there anything that can be improved or something that the customer disliked.
Such verbal communication is easy to follow and helps to build a healthy relationship with the customer, as asking in person gives an extra edge over other mediums. This method of taking customer feedback will help you to make necessary changes as well as improve your quality of services promptly.
2. Digital Feedback Forms
Feedback forms are a great tool as it not only helps you in getting feedback from your customers but also in advertising your restaurant. To suit the current situation, you can opt for the inresto’s online feedback module. This feature ensures that customers are provided with the following questions, via email or SMS:
- What do you like the most about us?
- What is the one thing that we should improve?
- What is your favorite dish at our restaurant?
- What is the dish you don’t like?
- Do you like our staff’s behavior?
Collecting data from these questions will help you to improve on specific things. This is an amazing method and can be conducted at regular intervals of time. You are even able to customise the form to your liking, so that you are up-to-date about the customers’ dining experiences. After taking the feedback of the customers, it is important to analyze the data and act accordingly.
3. Social Media
Currently, the tide of Social media is rising everywhere. From big business houses to small shops, all stores are doing well with the help of different social media platforms. Social media will be considered as a game-changer in the world of marketing business. It has created new possibilities of gaining customers from all around the globe.
If you are also thinking about how to collect customer feedback for your restaurant, then social media is the best solution to your problem. This can be used effectively for the purpose of getting feedback on different types of products and services.
You can post your specific dishes or ask questions such as “do you like this/that dish of ours?”. The comment section of these posts and the like/dislike ratio will help you to understand what works and what doesn’t work for you. You can also reach out to your customers and send them personalized messages using the “Direct Message” option. Social Media is a great tool for knowing your customer, building trust, and receiving necessary feedback to act upon.
Also Read: How to Leverage User Content to Build Your Restaurant’s Brand
4. Online Surveys
Online surveys are the best and most direct answer to the question: “how to collect customer feedback for your restaurant”. Creating online surveys is a great way to understand the market demand and to get an overall feedback on your products.
A survey generally has many questions ranging from basic questions about the operations, services, staff, to asking about the favorite dishes of your customers. You can post these surveys on your website and can also post them on your various social media handles. Such surveys can be even advertised on different websites or in the newspapers. They are a great tool to know the opinion of the masses and are advised to conduct on a periodic basis for better results.
5. Community Groups and Boards
Are you interested to know what are the latest hot topics in the market? What people are discussing about your products and services? Then, creating real-time community boards and groups can help you by providing live chats and discussions of people.
You can create specialized groups and boards for your customers where they meet each other and discuss various things. This will help you to understand what people like and what they dislike. Such real time feedback can also help you to add or remove a particular dish from your menu as well as aid in price management. Creating community groups and feedback forms is considered as the quickest method to take customers feedback.
6. Web Analytics
Web analytics is a bottom line when it comes to taking feedback. Regular analysis of your web data is very important for understanding your restaurant’s performance. Web analytics will help you to know what are the peak hours of traffic on your site, which dish people order the most, which age groups visit your site, what is the most commonly used method for payment by customers and much more.
This will help you to get a better picture of where and what to focus upon, whereby you can build a clear-cut strategy by understanding the feedback given from these web analytics.
Conclusion
Understanding what your customers require is the key to success of any business house. Hence, customer feedback plays a vital role in running a business. Just stick to what your customers want and what they don’t want, and try to deliver the same. This will help your business to grow exponentially in a short span of time and enhance the profits as well.
In this guide, we have shared some effective customer feedback collection tips to get feedback from your customers for those who are looking forward to a solution on “how to collect customer feedback for your restaurant”. We hope these methods help you to create a proper feedback system and grow your business.
