Did you know that the casual dining format makes up about 33% of the overall market share of the regulated food industry? And that is also correlated with an expansion of 33% by 2021. It is the second-largest foodservice industry in India. This implicates a large business opportunity for aspiring restaurant owners. Hence, let’s look at it in detail:
What is a Casual Dining Restaurant?
A restaurant that serves moderately-priced food in a relaxed dining experience where the average cost per person is between Rs 250–Rs500 can be deemed as a casual dining restaurant. Contrary to a quick-service restaurant, a casual dining restaurant relies on the quality of the food to be prepared along with a few more value-added services, as provided in this article.
In a casual dining restaurant, you must have your sitting area with a comfortable environment. In this post, you can learn how to open a casual dining restaurant for Rs 15 lakhs just below, step by step.
1. Select the right location
This is one of the most important factors to be considered when opening a casual dining restaurant. As compared to fast service restaurants, casual dining provides better charm and can be garnished with aesthetic interiors. Since most people prefer casual dining restaurants over fine dining restaurants, it is recommended that the location is chosen accordingly. A mall seems like a great location owing to business and commercial buildings nearby. Apart from that, opening one in a commercial area also is a great location for a restaurant.
2. Appropriate packages and raw materials
It is advisable to use new equipment for the production of the dishes you serve. Apart from that, it is important to make your dishes quality-driven yet affordable, hence, shaving costs in other corners would help you stretch your profit margins. For instance, buying packaging that is both cost-effective and functional rather than fancy is a great way to save some big bucks.
3. Build the stellar service area
One of the major differences between a quick service restaurant and a casual dining restaurant is the ambience and the aesthetic. While your customers truly like affordable food that tastes great, they also like ambience that supports the indulgence in such food. Hence, investing a little thought into building a good looking service area will not only attract foodies but also make you popular among bloggers and help you beat your competition.
4. Get the right paperwork done
It is important to get the operating license from the FSSAI, GSTIN number, Police Home License, Local Public Safety and a Fire License. All these makeup for the most significant authorization without which it would be impossible to start a casual dining restaurant.
5. Focus on staff presence
It is important that there are at least 2 staff members at the counter to help your customers find what they are looking for. It is one of the keys to success when it comes to a casual dining restaurant. Further, hiring staff that is friendly to the customers and makes them feel comfortable is a rare sight to see and can set you apart from your competition.