Running online restaurant advertisements is one of the easiest ways to quickly improve your sales, and build a stronger brand presence.
Here is a list of the Best Online Platforms that make running your restaurant ads easier.
The restaurant industry is heavily opted for by upcoming entrepreneurs all over the globe. Further, the advent of the internet has made it easy for people to find upcoming and popular restaurants with the click of a button. Advertising enables you to gain a competitive advantage over your peers and subsequently gain more walk-ins. It will also boost your restaurant’s online presence and provide more visibility. Let’s look at the type of advertisements that google has to offer.
1. Search Campaigns
Search campaigns are ads that appear on different partner websites, along with the Google SERPs page. Using keywords that best describe your restaurant business will enable high relevance in your click-through-rate (CTR) and better conversions.
2. Display Campaign
Google also allows you to showcase a picture, or a gif as an advertisement, understanding the importance of visual memory. These advertisements are generally visible on relevant partner websites. Unlike search campaign ads, display ads don’t use keywords. Hence, your targeting of the audience is based on audience interests, and other factors that help define and refine them effectively such as age, gender, marital status, city, locality, etc.
3. Universal App
If you have developed an application for your restaurant and want to promote the downloads of the same, you can opt for the Universal App Promotion. You can promote your application on the search console, google play store, YouTube, and other partner sites on Google.
India has the largest amount of Facebook users and chances are, most of your target audience can be found on Facebook. Further, when it comes to restaurants, most people prefer to look at reviews before deciding to walk-in. If you have a strong following on Facebook, it will have a major impact on your sales. This following can be easily gained through running Facebook advertisements for your restaurant.
YouTube advertising is one of the most rewarding ways to reach out to your target audience. With a powerful CTA, it allows you to use voice modulation and music to lure customers in your restaurant or even plan an online order. Posting smart 5 second long videos will not only allow you to make an impact on your target audience, but also cut down on your marketing spend by a lot.
Running Ads on Instagram
Instagram ads can help you boost your business like no other application. As mentioned earlier, a person can recall visuals much faster than text. This is why Instagram will work as one of the best platforms to market your restaurant’s business. You can not only run discount offers on this platform but also get mouth-watering worthy photography marketed of the dishes catered at your restaurant. A pleasing comprehensive aesthetic of your Instagram page is sure to attract many more customers.
Try these social media marketing tactics today to gain some of the best walk-ins and keep them loyal!