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Check Out The Fastest Selling Restaurants of The Great Indian Restaurant Festival 2018!

We’ve reached halfway through the Dineout’s Great Indian Restaurant Festival (GIRF) and it has already been breaking records since the very first week. We’re proud to announce that some of the top restaurants across India have sold their inventory for the entire month! Read more to find out which restaurants are selling out the fastest, and how they did it:

Top performers across India

Although Delhi has been leading the show with maximum inventory sold out, restaurants across India have sold out their slots for the entire month. Here are a few top ones in all cities:

Out of all deals, restaurants offering discounts on buffets have done particularly well apart from restaurants offering discounts on food. Over 40% of the total restaurants offering buffets have been sold out. Almost 200,000 deals have already been sold in the first 2 weeks, and the festival is still soaring high!

How they have overachieved

One of the key practices of top performing restaurants is keeping their customer database constantly informed about the festival through social media, emails or other platforms. From placing tent cards on tables for recall to conducting engaging activities, restaurants that went out of their way to promote the festival have performed especially well.

Dineout’s promotions as a whole have been quite extensive, but these rockstar restaurants have taken the initiative to promote themselves. Restaurants which earlier weren’t Dineout partners have seen a 2.5 times jump in their diner count after GIRF opened. You could also see a huge leap in diners if your restaurant conducted similar marketing activities.

This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as an industry partner.

Mastering Portion Control at your restaurants

The best way to manage the wavering, inconsistent food costs at your restaurant is to implement portion control, that is, to set each dish’s portion size to streamline your stock purchases. 

One of the most challenging aspects of managing a restaurant is getting the right amount of stock for your kitchen. Too little is never enough and too much leads to wastage and consequently, losses. 

Calculating exactly how much stock you need and the costs to make a particular dish is tedious and tricky. Most recipes require over a dozen ingredients and they have an ever-fluctuating price in the market.

Here’s how you can master portion control within your restaurant:

1. Buy with Contract Pricing

Contract pricing includes yearly price freezing contracts that you can do with suppliers for raw materials. 

  • It helps in maintaining food costs, even if the price of the items fluctuates in the market, keeping you away from any nasty price surprises from suppliers. 
  • It also helps you plan menus and dishes better as you will know accurately, how much of a particular ingredient will set you back.

2. Measure

Every dish on the menu in your establishment must have a consistent, & fixed portion size to keep ingredient cost in check, ensure consistency in plating dishes during every shift & maintain a set standard for your diners. 

If an entrée consists of masala dosa, sambar and coconut chutney, to streamline your portion sizes, you should organize your entrée like this; one dosa stuffed with 1 cup of bhaji, one cup of sambar and two tablespoons of coconut chutney. No matter who is cooking or plating up, the portion sizes do not change, making it easier for you to keep track of the food cost of each order taken.

3. Understanding per Portion Costs & Pricing 

Once you establish fixed prices from your suppliers and streamline the portion sizes in your restaurant, the next step will become far easier calculating per portion costs. 

  • Calculating the cost of making one cup of sambar, for eg, can keep you ahead of the curve and help you anticipate the daily costs of different dishes.
  • It will also help you carry out food cost analysis which will help you revisit your menu pricing in case any modifications are needed to make it more profitable. 

Each restaurant will have different price points, but it is important to figure out a price range that works best for your restaurant, keeping the locality, target market and cuisine in mind.

4. Recipe Management

inresto Supply Chain Management software offers inventory management and recipe management modules to calculate accurate and ideal stock consumption. 

This way you can 

  • Keep a tab on the stock used in a particular recipe. 
  • Calculate the ideal stock consumption in each scenario.
  • Get notified every time you are about to run out of stock of any item.

5. Utensil Usage

Ensure that your kitchen is consistent in their use of utensils. 

  • Make sure all the chefs use the same sort of ladle, to make measuring out your soup easier and more consistent. 
  • Using utensils which by themselves are a measure for the quantity that you want to serve like measuring cups & tablespoons, is a convenient, fast and easy way to keep consistency in portion sizes of all the orders. 
  • Ensure your employees get rid of the ‘free throw’ mentality – that is, throwing ingredients into the pan by instinct rather than by quantity. This will help you save some serious expenditures in the long run. 

6. Audit your stock

Revisiting your finances, especially where your stock and inventory is concerned is always a good idea. Running a restaurant is all about effective inventory management and regular audits.

Regular audits of your stock will help you-

  • Avoid unnecessary price increase. 
  • Figure out better ways of managing your stock. If you notice any discrepancies, taking action sooner rather than later will help avoid some losses in the future.
  • Predict how much stock you need for the future more effectively. This will help you make sure that you do not buy an excess stock that gets wasted as well as avoid buying less stock that runs out too soon. 

Specialist Spotlight: A Quick Interview With The Director of AccorHotels – Tristan Beau De Lomenie

An ardent hotelier with a 20-year tenure with the AccorHotels, Tristan Beau De Lomenie is widely known in the hospitality industry. Being instrumental in the globalization of AccorHotels in key locations across the globe, he has now been appointed as the Director of Operations Luxe Hotels India, AccorHotels. Tristan has also been responsible for unveiling AccorHotels flagship project, Pullman & Novotel New Delhi Aerocity. Here’s what he has to say about the hospitality industry:

  • What are the 7 habits of highly successful restaurants?

Keeping in mind today’s changing industry, these are some important 7 habits that are adapted by successful restaurants that keep them going:

– Consistency

–  Strong concept

–  Location

– Service

– Adaptability

– Strong customer care system

– Good visibility

  • How will technology affect the restaurant industry in the next 5 years?

Technology will definitely help the industry in Improving distribution, answering to customer needs very promptly, staying connected with them, and solving queries quickly.

It goes without saying that due to technology today, we have been able to see what’s new in our restaurants and get updated with the latest menus etc, hence visibility

  • Which, according to you, are the top 3 restaurants in India today, and why?

According to me, Bombay Canteen, Bukhara and Honk at Pullman New Delhi Aerocity are the top 3 restaurants in India today because they master the seven habits.

 

Dineout’s GIRF 2018 Is Everything Restaurants Need This February!

Dineout’s Great Indian Restaurant Festival (GIRF) kick-started on the 1st of February and it is already the talk of the food industry! Last year, Dineout reached over 30 million eyeballs through their extensive marketing promotions via print, radio, OOH advertising, in-restaurant activities besides much more over just 10 days. This time, the festival is for the entire February and their plan is even more extensive. Top participating restaurants are already either sold out or running low on inventory in the first week! Have a look at how all participating restaurants are at a vantage point, considering their exhaustive marketing plan.

Engaging Diners Through Dining Experiences

In order to promote restaurants individually, Dineout representatives are really going out of their way by visiting them to generate content for social media marketing. From highlighting the signature dishes of the outlet with the Great Indian Restaurant Festival’s branding to the chef and the ambience, everything is being showcased through Dineout’s social media platforms. Almost 400 restaurants will be in the limelight through this activity.

On-Ground & Print Media  

Restaurants will get a tremendous boost via outdoor advertisements including:

  • over 200 hoardings.
  • 2,000 branded cabs.
  • 100+ bus shelters
  • promotions at 1000+ corporates

These promotional activities have been planned strategically in popular localities across India. Flyers, standees and other branding will also incorporate various restaurant logos. Along with this, restaurants are also being featured in over 50 newspaper ads accompanied by over 4,000 radio mentions all through February!

One Plus5T Giveaway

A OnePlus5T is up for grabs every day as a part of GIRF 2018. Not only is Dineout spreading the word about it through various social media promotions, so are a lot of diners. They have to simply capture their dining experience during the festival and put it up on Facebook or Instagram with the restaurant tagged. Dineout has already received over 2,000 entries from diners at restaurants across the country, accounting for nearly 8 lakh impressions on social media.

A Digital Boost

With numerous social media promotions including ads, blogs, and contests, Dineout’s engaged almost 50 million people till now. Their tactical digital promotions will give restaurants special attention including:

  • Strategic ads with restaurant logos
  • Blogs highlighting restaurant USPs
  • Engaging social media posts

The overall reach expected through these marketing initiatives is over 700 million eyeballs and everything is targeted at promoting restaurants.

Influencers & Publishers Drive

Acclaimed influencers and publishers will be doing informative posts and engaging shoutouts to spread the word about GIRF. Several influencers and publishers will also be visiting restaurants and sharing their dining experiences on social media, showcasing those restaurants in a rosy light. Restaurants participating in the festival will get featured by top publishers. You can look out for:

  • Story Pick
  • India Times
  • MensXP
  • iDIVA
  • Little Black Book
  • Mad Over Marketing

besides many other influential ones.This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as industry partner.

From digital promotions to in-restaurant activities, on-ground marketing and a boost via influencers and publishers, Dineout’s going all out to broadcast the festival and you’re a big part of it!

 

Here’s Why Dineout’s Great Indian Restaurant Festival is The Highlight of February!

It’s back everyone! The search for happy hours and happy times ends here! Dineout’s back with their Great Indian Restaurant Festival, and it’s going to be way bigger and better this year. Taking place over 2,000 restaurants across India all February, they’ve got all restaurants to offer a whopping Flat 50% Off!

Flat 50% Off Food, Drinks and Buffets!

Whether you’re going out for a lavish lunch, a couple of drinks or a sumptuous buffet spread, you’ll get a Flat 50% Off your bill. All you’ve got to do is log on to Dineout and pay the booking fee to secure a spot at your favourite restaurant! Now, that sounds like the deal of the year!

Dine At The Most Iconic Restaurants!

The best part here is that the most sought after names in the industry have also hopped aboard the GIRF train. They’ve got Social, Olive Bistro, Hard Rock Cafe, Monkey Bar, The Irish House, Chili’s, The Lalit, Radisson Blu, Le Meridien and many other classic restaurants and hotels on board.

Save More With Airtel Payments Bank

What’s more? Book your GIRF deal through Airtel Payments Bank and get 100% Cashback on the booking fee. You can also save an additional 10% when you pay the bill via Airtel Payments Bank through the Dineout app.

Win A OnePlus 5T Every Day!

Here’s the catch of the campaign. They’re also giving away a OnePlus 5T every day to diners across India. All you have to do is click a fun picture, video or Boomerang of your dining experience or your food, and let everyone know how much you enjoyed GIRF by sharing it either on Facebook or Instagram. All the madness is going to reflect in their hashtag #LetsDineout!

Steal Deals Starting Rs 499!

They’ve also got some brilliant restaurants offering set menus and deals starting from Rs 499! Hunt through the Dineout app to get these crazy deals before they’re gone!

Guys, all these offers are only valid till 28th February. So, go make the most of Dineout’s GIRF before February ends.

Food Category Partner: Pepsi; Drinks Category Partner: William Lawson CDs; and Industry Partner: NRAI.

Find Out More Here!