Almost everyone, above the age of 45 today is suffering from one prolonged illness or another and is taking medication for some form of distress! What started as an obesity epidemic in USA is now a common sight all over the world and in India – as well! Fast food from the high-end restaurants to the oily, unhealthy dishes available in the street, everyone’s spoilt for choices!
This is where health-food chain come in! It’s a very uptight market, but if catered to the right target audience; it is a very profitable business to grow and the profits can increase exponentially over the years! Right market and the right place can work wonders for these food places! From keto-friendly diet to cleansing juices, trend of health food is here and if numbers are anything to believe by – it is here to stay. Here are some of the ways, anyone can have a piece of this cake (read: be a part of this health-food industry):
Research, Research and Research
Food business is always a risk, but health-food industry is double the risk anyday. Even though everyone wants to be fit, not everyone wants to give up their “tasty, unhealthy” food. Start off with a business plan. Right from the place’s location like around the gym areas to the menu offerings, everything needs to be carefully calculated upon. Right from amount of ingredients each dish might need to coming up with that one signature dish – that is fast, simple and most importantly it being healthy is a must.
The Brand Story
What differentiates a business from a brand is its mission statement! Perfect example – Tom brand’s story (see for yourself – https://www.youtube.com/watch?v=uPiQNqbiZa0). You can’t be in a health food business and not care about your customer’s health! Right from your store’s interiors to the plate you present the food in – everything is bounded by your story. So, have a mission statement that you stand by, during good times and bad, and that’s how brands are built.
Equipment Technology
It’s the owner’s responsibility to make sure staff are equipped with best of equipment’s to make their life easier! Healthy food isn’t easy to make with the juicers to the mixers, but if given the right set of products, there will never be an issue with the quality of food these people send out to the customers.
Online Marketing
Best way to target one’s online crowd will be to target it to the people, who follow Optimum nutrition or who consider Flex Wheeler as their ultimate guru! Don’t know who they are? Ask any fitness-conscious person and they will tell you the importance of these proteins in their life! From people who watch their calorie intake to the ones who prefer running over a lazy morning on weekends are the ones you need to go after.
