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Month: September 2020

Congratulations on winning the inresto Superstar, October 2020

Posted on by inresto

After months of uncertainty and limbo, our favourite restaurants are back with a bang. As your long-standing restaurant technology partner, we couldn’t resist but rejoice. 

To make things bigger and better we have come to you with the inresto Superstar initiative!

What is ‘inresto Superstar’?

A monthly initiative to identify and recognise the phenomenal dining experience provided by restaurants using inresto’s product suite. It is an effort to celebrate the marvellous spirit of restaurants across the country! 

The pandemic has taught us to appreciate the little joys of life like dining out with our friends and family. Now that life seems to regain some sense of normalcy, It’s time to celebrate, cherish what we have, & most importantly acknowledge the efforts of our restaurant partners. 

We are thrilled to announce the winners of October 2020! Have a look 

Berco’s Sec 12, Noida | Delhi NCR

This Casual Dining restaurant is winning the hearts of its diners with its authentic Chinese, Thai and Asian cuisine. Known for its Hygienic environment & great hospitality, Berco’s has been a trusted inresto partner who never stays behind when it comes to the restaurant technology game.

Using inresto products Berco’s increased their feedback intake by 65% which ultimately led to a positive NPS score.

Red Rhino, Bangalore

Red Rhino, located in Whitefield is known for its beautiful ambience with a sprawling rooftop and picturesque outdoor seating. The well-stocked bar with a signature collection of wine has been able to cater to a huge diner base and successfully operates with inresto’s product suite.

They effectively used inresto products and increased diner reservation by 40%.

AB’s – Jubilee Hills Hyderabad

Another one to make it to the Superstar list is the AB’s Hyderabad. The place takes the joy of BARBECUING to an all-new height. Managing a wide range of operations including an elaborate buffet & a bar menu that houses a wide range of cocktails has been smooth for AB’s with the inresto’s product suite. 

They were able to increase diner feedback intake by 60% which led to a positive NPS score of 4.7. We could say it is as smooth as their kebabs and hence they are Hyderabad’s inresto Superstar!

Kouzina Mining Co. Kolkata

Our Superstar from Kolkata is this amazing casual dining restaurant located in Sector 1 of Salt Lake, Kolkata. The extensive menu is in line with the varied tastes and preferences of the diners. Every dish is of the finest taste and is a testament of its finest chefs. 

They successfully satisfied the taste buds of local diners and also increased diner visits by 48%.

The Irish House, Mumbai

The Irish House is a chain of casual dining resto-pubs which offers a rustic wooden ambiance along with an extensive variety of brews. The exclusive food menu is in line with the assorted tastes and preferences of the people and the additional feature of Live music performances and the DJ Nights hosted there which makes everyone groove to the music. 

Apart from winning the hearts of its diners with its charm, this chain has managed to be the inresto Superstar of Mumbai. They effectively captured diner data, increased feedback intake by 41% which led to a positive NPS score.

Coal Barbecues, Chennai

With a peppy and vibrant ambiance, this Casual Dining restaurant with tabletop cooking serves a variety of cuisines. This inresto Superstar is famous for their Arabian food,  and mouth-watering barbecue and grilled dishes. Using inresto product suite, coal barbecues witnessed a jump in diners visits by 45%.

You could learn a thing or two from these path-breaking restaurants which are changing the game of the restaurant industry with technology and winning the hearts of their diners. 

A big congratulations to all the winners! We are happy to have helped you raise your revenue, increase productivity and improve efficiency. We wish you continued success and a year full of happy diners 🙂 

The Emergence of AI and its Impact on Restaurants

Posted on by inresto

The growing desire to live a better life has led to an increasing dependency on technologies for the completion of mundane tasks. It has inspired many to rather spend that time on doing something more productive. And restaurants are no exception. Integration of AI seems to skyrocket in the restaurant industry, leading to higher staff efficiency, lower need of personnel, and better customer satisfaction. 

Appropriate usage of AI helps in decision making, keeping records, attending clients and much more. Using AI to its utmost potential can help your restaurant to work efficiently, invest more in places previously neglected and build a strong customer base.

What is AI?

According to Technopedia: “Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans.”

AI is built to deal with – 

  • Problem-solving
  • Knowledge
  • Learning
  • Planning

AI technology in restaurants is primarily used as chatbots, apps, kiosks, etc.

Benefits of AI in Restaurant Business

1. Chatbots or Service Apps

Increase in the usage of chatbots or service apps have helped many restaurants to gain and maintain customers through a strong online presence. This AI technology helps customers with relevant information on the menus and updates them with new campaigns and offers.

Dominos, since 2017 has increased chatbots on Facebook, with the aim to help customers order pizza with ease at any time. All they need to do is type in the word pizza, answer a few questions such as their choice of pizza, and delivery or collection and they are good to go. This trend of AI has helped Dominos gain $4.7M in sales globally.

Utilization of AI is not confined only to large restaurants. Small scale restaurants can also invest in a chatbot to elevate customer services. 

2. Smart Kiosks 

A part of self-service technology, an AI trend of smart kiosks has taken over many chain restaurants, reducing the cost of manual labour drastically. 

Restaurant chains like KFC have introduced the smart kiosks in their outlets,  to avoid long queues at the ordering booth. Using these kiosks, the customers can now order what they want in a much easier manner. This AI technology is programmed to make suggestions according to the need of the consumer and provides various options for add-ons.

With the introduction of smart kiosks, the self- service market is predicted to increase from $54.4M in 2016 to $83.5M by 2021, worldwide. 

3. Cost-efficient Business

Owners today prefer to use cost-efficient technology to reduce unnecessary expenditure. The emergence of AI in the market has benefitted restaurant owners greatly in saving their costs. Manual labour is not cheap and to sustain them the owner has too little to walk away with at the end of the day. But with the introduction of AI, restaurant owners are turning their heads towards adopting this new technology. 

With AI, restaurant owners can avoid mistakes at the peak order times. AI can be used to do repetitive back work such as keeping a check on the important equipment, setting up computerized alerts and much more. 

With the emergence of AI in the food industry, efficiency of work and consistency increase, but with many benefits, there are certain risks to AI technology as well. A shutdown of AI will lead to a shutdown of the restaurant completely dependent on it. There will be no manual jobs available, the robots will not be able to adapt to the change in environment and the consumer experience will remain stagnant as they won’t learn from their mistakes.

To strike a balance between AI and traditional labour is important so that the pros and cons are tactfully handled. 

How to Run a Digital Marketing Campaign for your Restaurant

Posted on by inresto

To foster your restaurant business, good marketing of your brand is necessary. For targeting millennial people glued to their smart devices, nothing can be better than digital marketing. There are different ways to strategize your digital marketing goals and achieve your business goals through them. Let’s have a look!

1. A Functional Website

A website is extremely important especially for a restaurant business in order to have an independent identity. With many listing services and review sites surfacing on the internet, a restaurant must have its independent website for its customers to get a sneak peek at the restaurant and build an independent image in their minds. 

Apart from that, a website can aid in the execution of a well-planned digital marketing campaign to attract more eyeballs and build a vast loyal consumer base. Through the website, one can take orders and ensure the pre-booking of tables and ensure increased efficiency in operations.

2. Google Business Listing

A Google business listing is sure to pump up your visibility on the first page of the SERPs (search engine result pages) every time a hungry consumer searches for good places to eat at. Apart from this, a Google business listing can enable the consumer to find your website easily and provide traction to the rest of your digital marketing strategy.

3. Social Media Presence

No digital marketing campaign, especially for a restaurant business, is ever complete without having a raging presence on social media. For restaurant chains, it is suggested that an active presence with a ton of interaction with other restaurant chains and consumers is proven to catapult the brand awareness and hence, lead to higher walk-ins.

Some of the most important platforms for your business include Instagram, Snapchat, Facebook, and Twitter. These platforms enable faster, easier, and better interaction with your followers, allowing you to build an image in the minds of your potential consumers about your restaurant. Apart from that, boosting promo codes and providing hearty discounts to first-time walk-ins can also lead to higher sales. 

Sign up On Food Delivery and Restaurant Browsing Applications

Food delivery applications like DineOut have started catching the attention of consumers because of the high level of convenience. This is yet another opportunity for new restaurants and revamped restaurants to gain better visibility. Other applications include Zomato, Swiggy, and Food Panda.

Key Things to Keep in Mind

It is important to note that not every campaign must have a large budget to be successful. If you own a small restaurant and are looking for a pocket-friendly way to support your business, all the above mentioned platforms will provide great conversions.

  • A good digital marketing strategy always trumps a good budget. In most cases, if the strategy isn’t designed in a full-proof manner, the money invested won’t provide a satisfactory ROI.
  • It is important to read up on digital marketing before going ahead with half knowledge. If it was your personal accounts, posting inconsistently wouldn’t have made a big difference. However, for your restaurant’s brand name, your presence on the relevant social media platforms and your website must be active, consistent and highly engaging. Which brings us to our next and final point.
  • It is much better to either assign the task to a particular person on the team or hire a digital marketing specialist to do it for you.

We hope these pointers have provided a little more clarity on things to consider while running a digital marketing campaign.

How Restaurants can Maximise Revenue this Cricket Season

Posted on by inresto

A country of varied language, cuisine & local culture agrees on one thing and one thing only; cricket. A passion for many that is no less than a religion for a country of 1.3 billion people, it holds a special place in our hearts. As cricket returns to primetime, it ushered in a rewarding season for restaurants.

The official cricket season kicked off this month with the inaugural match of Mumbai Indians Vs Chennai Super Kings. As per BARC India, viewership data for 2019 shared by the official broadcaster Star India, a massive audience of 463 million Indians watched the IPL in 2019. This season with most tournaments cancelled due to the ongoing pandemic, IPL 2020 is predicted to garner 550+ million viewers.

The three main ingredients to amplify the zeal of cheering up for any cricket match are always friends, families and good food 🙂

Want to learn how to maximise your revenue this cricket season through innovative restaurant marketing ideas? We have got you covered!

Your restaurant can be a hub for cricket lovers, even amidst the ongoing pandemic. This can be successfully pulled off by hosting your diners in spaced out dining areas, observing social distancing guidelines, enforcing mask-wearing and ensuring capacity management at your restaurant.

Here’s how to host a cricket watch party and what to include in your restaurant marketing plan to bring your diners through the door.

Capacity Management / Emphasize on Pre-bookings

There have been enough dialogues about the importance of capacity management, which reinforces the critical nature of pre-bookings/reservations. It not only helps you avoid overcrowding and ensure that social distancing regulations are met, but also provides a seamless approach to capture diner data. This can be later used to retarget and re-engage with your loyal diners.

Do you want to encourage your diners to reserve beforehand and drive urgency? Mention limited availability to create a sense of restriction. This will prompt action from your diners and also give them a sense of safety due to lack of overcrowding. You can use various social media platforms to spread the word and amplify traffi

Set the Right Expectations

While pre-booking you can get a projection of interested diners keen on visiting your restaurant. Some of those diners might make last-minute changes to their plans and cancel.

And such no shows can have a significant impact on the revenue. But with the right technology in place, you can implement a virtual waitlist for your interested diners. This means you always have diners who can fill up any last-minute availability.

Curate Custom Packages & Take Bookings

Another way to maximise revenue ahead of game day is customised food & drinks combos and pre-paid table minimums. Using your existing diner data, you can create compelling packages and target your diners via SMS, email, and social media campaigns to get your kitchen buzzing even before the diners arrive.

You can also float a cover charge that can later be used by diners to buy food & drinks. Another way to make extra profits is by selling game day branded merchandise. 

Offer a Special Menu for Game Day

There is no doubt that your diners missed restaurant-quality food, but that’s no reason to hold back from reengineering your menu. Go ahead and create a game-day menu to peak your diners interested. These could be customised basis the teams playing the live innings.

Example: Special Puckkas or Jhalmuri with beer when Kolkata Knight Riders are playing.

And no game is complete without friends cheering to their favourite teams. Highlight special cocktails or drinks commons to leverage your beverage program to boost alcohol sales. To garner more interest and excitement, you can also publish your on-premise game day menu across your website, social channels, emails and SMS(s). 

We understand you can only entertain so many diners in your restaurant dining space. So what about the ones who are still at home? They are watching the matches too; only they are also annoyed running to the kitchen for a popcorn refill. And here is how you come into the picture.

Bank on Takeaway & Home Delivery

Restaurants have the vast majority of their diners watching these matches from home, and these are left untapped. Take this moment and get creative with your takeaway and a home delivery menu that sparks joy in your diners heart and easily travels to their doorsteps.

Selling fan favourites — like burgers, wings, chips and dips, and cocktail mixers– in a curated package makes it seamless for diners to order. Make it simpler for your diners to reach out by tapping into direct ordering from your social media channels. Give your diners a direct connect through your online ordering platform and increase your profit margins.

Cricket Season Catering Menu

Don’t miss out on family-size food combos as more and more people begin to welcome their friends and family over for gatherings. To save you the operational headache, you can choose food items that can be easily made in bulk and are travel friendly. Make sure you promote these several days in advance and witness your order carts buzzing!

Step-up your Social Media Game

With limited options of entertainment and engagement, fans across the country love to participate in various contests and giveaways. Take this opportunity to run some engaging marketing campaigns to drive both virtual & physical traffic to your restaurant.

Monetize platforms like Facebook, Instagram and WhatsApp to build an instant connection with your diners, engage and get direct orders. You can also offer discounts on your bestsellers to boost the revenue.

It’s time to get back in the game and swing for the stars. With these handful of marketing initiatives and the right operational technology, you can prepare better for this season of cricket, reconnect with loyal diners, and re-live the joy of dining out.

A Restaurant’s Tale | Pandemic Edition

Posted on by inresto

Hey, can you solve a riddle?

What’s that one place you come to every time you have a reason to celebrate?

A Restaurant’s Tale | Pandemic Edition

That’s Me! A restaurant.

I am so excited to see you again! And I have so much to tell you.

A lot has happened in the past six months, and it all happened so suddenly. 

I vividly remember the day it all started..

Everything was usual; there was jazz music playing in the background, the clanking of cutlery which naturally isn’t music to most ears, created a great symphony. I smelled like lavender with a hint of charcoal. Blame it on the two kids who ordered hot brownie ice cream that contributed to the smoky bit. My My, do you even know how breathtaking I looked in the victorian lighting?

All that attention directed towards me. 🙂 Oh, I bathed in glitz and glamour.

And I had many admirers. 😉

They kept walking in and out. There was romance in the air. The kisses exchanged at my front door are proof! OHHHH, I felt ALIVE. Until it was closing time; the burner in the kitchen was shut, the tables & chairs were rearranged, the counter was slammed tight and finally, it was lights out. We called it a day. And I silently slumped into a lazy night, dreaming about the next day.

The first half of the next morning was confusing when no one showed up. Even the familiar faces, who usually dust me off as soon as the sun rises, were nowhere to be seen. I mean, I don’t expect a heart-eyed couple to show up at the door on a Monday, but something seemed off.

The next day wasn’t any different. The chairs and tables gathered dust. The dining area wore an empty look, and the kitchen echoed with an eerie silence. Soon I heard some terrible news from our friends’ next door. Some virus was spreading that kept our humans locked at home. As days passed by, the stream of distressing news continued.any of my restaurant peers were shutting down forever, without even getting to say goodbye.

The fear loomed over my heart, and I wondered if I will ever serve my destiny again. I felt like I was DYING.

And all this while the longing to see bright faces kept me going through the loneliness. After what felt like forever, but technically 76 days, the front door flung open. I saw familiar faces walking in, and my heart was pounding with joy. But I played it cool.

The curtains were drawn and gave way to the fresh summer air. I was bathed in and scrubbed well. Oh, how I missed the feeling. 🙂 I smelled like lemongrass again. The kitchen sprung into action, the cutleries lined up like neat school kids, and the bright lights flooded the dining room. I felt like a bride ready for Swayamvaarr, only I wasn’t ready to be given away 😀

But something had changed, everyone was wearing masks & sanitising their hands, there were fewer tables laid out, and the usher was checking everyone’s temperature. Our friends in the neighbourhood said the same thing. Soon  I realised it was in my best interest and made sure eating out was safe for everyone.  

It has been weeks now, and things have started to look up. I am echoing with muffled noises of love confessions and work rants again. I keep my ears pressed to hear people sigh with delight when their favourite dishes are served to them. You will never hear me complaining.

There is someone special who is behind bringing me back to life. It’s technology. And it’s marvellous. Oh, I could talk about it all day long, but we are keeping a low profile. We chat quite often, and things might be getting a bit serious between us. You could say we are a match made in heaven.

It tells me new things about people every day, and I wonder why we didn’t meet before. 

But we met now, and we are celebrating the spirit of dining out everyday, Are you?

How has Internet Changed the Restaurant Business?

Posted on by inresto

One of the major ambitions of a novel business is to expand its loyal consumer-base. But if we rewind 15-20 years in the past, we can actually draw a clear picture of how technology and the internet have joined hands and brought a drastic change in restaurant businesses.

Unlike a couple of decades ago, the competition has intensified, forcing everyone into stressful and work-centric lifestyles. This has provided the restaurateurs to cater to a larger audience on a day to day basis. This is a busy audience with huge income flow and prefers dining out on a regular basis instead of opting for cooking themselves. Usage of the internet to build brand awareness and reach this target audience is bound to be a boon than a bane. Let’s see how:

1. Increased Popularity

We often see customers clicking pictures of ‘Instagram worthy’ plated food and drinks and posting them across various social media platforms and food review sites. Having an internet presence not only will enable your customers to tag you in their posts, but also allow you to interact with them in a more personalized manner. Apart from that, having a business location set up with google maps will allow people to find you easily.

2. Internet-searches

With the cost of food riding the high horse, your customers are always looking for pocket-friendly places online. If you’re providing delicious food at affordable prices but aren’t seen in their internet searches, a chance of them finding you is very minimal. Hence, it is important to rank in the SERPs (search engine result pages) and get a good CTR (Click-Through-Rate).

3. Advertisements

Advertising on social media and other digital media such as third party websites and applications has enabled customers to find you very easily. Further, if these advertisements are infused with attractive deals, converting these potential customers into loyal ones is even easier. And all of this can be done with a little money and the click of a few buttons.

4. International Customers

The internet can provide visibility to your restaurant among tourists and travelers, especially when they are in your locality and want to try the famous local cuisine from a well-rated restaurant. With a good internet visibility, you can affirm the customers about the quality of food and services provided by you. 

5. Payment Modes

If you are a famous restaurant with no mobile banking options in 2020, you’re sure to lose the game in the long run. With so many cashless payment options, carrying cash has become an inconvenience for the customers. Catering to these needs subsequently takes care of the larger picture. Hence, it would be a good idea to integrate such options sooner.

While these 4 points may make up for the primary changes we have seen in the restaurant industry, the internet has surely modified it much more than we can discuss in one single blog post. Hopefully, this sheds enough light on how the internet can help you not only sustain your restaurant business but to beat your competition aggressively, with little investment.

The Mechanisms of Restaurant Sound Designing

Posted on by inresto

The acoustics of a restaurant plays an important role just like any other visible aspect. We love going back to the restaurant not just because of the food, but also for the ambience within which we enjoy our food. Depending on the theme of the restaurant, it’s interior and its sound must be designed. 

Some Important Aspects of Sound Design

1. Complementary Design

The music that is played in the restaurant must not only reflect the general vibe of the restaurant but also support the easy flow of activities within the restaurant. For instance, Starbucks generally sticks to jazz and blues tunes to support its coffee-centric business. However, pubs stick to loud music with dance beats to it, which keep the customers pumped and in a mood to drink and dance. However, if they were to swap playlists, it would interrupt with the mood of their consumers and the general ambience of the place.

2. Volume Plays a Pivotal Role

If you own a fine dining restaurant and have a playlist that is played on high volume, it will affect your walk-ins as people generally go to fine dining restaurants to talk with each other, enjoy the food, and the subtle music in the background. Hence, it is not only the music that can affect your clientele but also the volume. The easiest way to judge what music is to be played in your restaurant is to either put yourself in your customer’s shoes or to google it!

Impact of Good Sound Design on Business

A good sound design within the restaurant can elevate the entire experience for a consumer. Good music also makes up for a bad day where maybe the staff is short or a dish isn’t available that the customers have been demanding all day long.

Apart from that, good sound designing can highly affect the behavior of staff. They are also to be taken into consideration as they are listening to it every day, for the entire day. Good music means that the staff is in a better mood and more friendly with your walk-ins. However, bad music choice makes up for an irritated staff which then may lead to other mishaps.

Relationship Between Sound Design and Consumer Psychology

It is more often than not that a consumer may walk in, in a bad mood, maybe trying to not think about something that is bothering them. Good sound design can calm their mind, complementing their comfort food order, earning extra brownie points for you.

In a completely opposite scenario, the customer may leave the restaurant in a bad mood due to poor sound design. 

Music has an influence over our emotions and thoughts, hence, it is important to read a little more on consumer psychology and have a clear understanding of what your restaurant strives to do. Music can be the bridge that brings more consumers to your restaurant.

Why and How to Create a Restaurant Loyalty Program

Posted on by inresto

Hustles of day-to-day life have made it a lifestyle for many to buy take-aways or order food to their homes. This added convenience has also enabled restaurants to scale their business fast. However, this also means that the number of new players entering the market has shot through the roof. 

In these days of heavy competition, it is difficult to maintain your daily walk-ins as each restaurant tries to break the market by introducing attractive schemes for its consumers. A loyalty program is one of the best ways to ensure that your restaurant builds a strong consumer-base and maintain your profits, if not elevate them.

But how to create an effective loyalty program for your consumers? Let’s look at a few points to remember when designing your restaurant loyalty program.

1. It is a Give and Take Relationship

It is essential to remember that whenever you are designing a loyalty program for your existing (and even potential) diners, you always consider the value they are getting before considering the value you are getting. A consumer is only more likely to join your loyalty program if they find value in it and see that it is reducing their daily expenses.

This can include free loyalty program joining capability, distributing coupons to customers to invite them in for eating more at discounted prices and introducing a system that keeps track of their loyalty and provides real benefits.

2. Providing Quality-Centric Services

In many scenarios, it has been noticed that when customers take part in a loyalty program, sometimes restaurants end up becoming more quantity-centric rather than quality-centric. This means that restaurants try to get as many people to sign up for this program than focusing on the target consumer-base that actually might be interested. This can result in the profit margins of the restaurant being stressed and a striking drop in the quality of service provided by the restaurant.

3. Digitize the Program

We have seen how the introduction of an application can aid your restaurant to grow extensively and enable you to scale your business faster. Similarly, digitizing the loyalty program can allow you to provide insights to the customers into their loyalty score and encourage them to maintain a high score to reap better benefits. Apart from that, a digitized program can also help you to keep track of the number of customers that have signed up for it and enable you to review the progress, revise terms of the program easily, and notify your loyal customers regarding such changes immediately, no matter where they are.

4. Integrate a Points System Redeemable at the Restaurant

Rather than providing rewards in the form of discounts, a loyalty program will prove more beneficial if the rewards are provided in the form of points that can be redeemed as discount on the customers’ next offer. Not only will this allow you to maintain a good profit margin on your initial sale, but also encourage customers to walk-in to your restaurant for a second time, significantly spiking their loyalty towards your restaurant.

We hope that all these points have provided insight into how to develop a loyalty program for your restaurant that is both effective and long-lasting.

How Restaurant Tech Guides Your Eating Habits

Posted on by inresto

Technology has, in more ways than one, reformed the restaurant business over the years. Bringing in a distinct change that often stays unnoticed, tech has taken the centre stage in most businesses and helped them flourish. This not only includes what goes on inside the restaurant but also outside, making technology an integral part of the establishment. 

Here’s what makes restaurant technology so crucial:

1. Connectivity Within the Kitchen

We have all come across restaurants that have done away with the usual methods of having orders passed on to the kitchen hand-written on a slip of paper by the waiter. Instead, there are now technologies like Kitchen Display Screen or Order Display Screen that receive your order precisely with time-efficiency. This helps time the order right from the order being placed to reaching your table, ensuring necessary improvements to reduce the wait time where needed and provide diners with a hassle-free experience.

2. Collating Necessary Data

A successful restaurant is run by taking a million factors into account. From the rush hours and preferences of the guests to the other finer aspects that diners love about the place, all of these together help you improve the establishment. With the right data collected through digital feedback forms, you can implement the kind of changes most vital in taking your business  a step further.

2. Analysing Data for Menu Engineering

Deciding what goes on the menu and what doesn’t is more than just a whim of the restaurant owner or chef. Numerous factors, such as what dish has been the most popular, what needs to be off the list for a while, what has helped and will help achieve your targets etc., make it on the checklist of things to consider when the menu for the next day is being engineered. With the help of a digital menu, restaurants can collect the mentioned information and use it 

3. Ease of reservations

The one thing most patrons dislike about dining out, apart from delayed services, is standing in a queue to get to their table. Restaurant tech has made it easier for patrons to reserve a table/seat at their convenience. This has, in turn, served the dual purpose of keeping track of the website or online engagement that the restaurant receives.

4. SEO – The New-Age Recommendation

A lot has changed in the last few decades and the reliance of people on search engines surpasses all others. Any person wishing to find a restaurant to dine in is sure to look up restaurants near them on the search engines. Search engine optimisation (SEO) is the key to being at the top of this search result. If the diners find you at the top, they’re sure to head over straight to you.

By identifying the problems within the restaurant business, it has become possible to make technology the key solution that has led to innovations beyond the imagination. And with the kind of growth being seen, it is only expected to have more innovations made in the near future.

Understanding Table Management

Posted on by inresto

If you own a restaurant then you surely know how difficult it can be to manage the floor during rush hours! With times changing suddenly capacity management has become even more vital.  So, if you are planning to set up a new restaurant in a busy block or already have one and would like some tips to manage it, you have reached the right place.

Here is a list of best measures to take while managing your restaurant floor right from the industry experts.

1. Set up According to the Location

Are you situated in a quaint street with a good view? Or is it a busy corner that attracts the office crowd? These factors will define how you set up the seating arrangement. If you are targeting the office crowd then you are better off with smaller but more number of tables. Whereas a restaurant planning to cater to families will need to provide different variations of seating arrangement and table sizes.

2. Minimize Table Prep Time

This is the time in-between one guest vacating a table and a new guest occupying the space. A huge number of restaurants lose out on customers by not taking care of the table prep time. It also leads to long queues and unsatisfied guests. With the help of a table management software, you can ensure optimal table efficiency and customer satisfaction.  

3. Leverage Booking Applications

Most diners want to book their table online and it is also easy to manage the entire process if you are doing it through an app. By leveraging booking applications for your restaurant, you can be assured about your available tables as well as the reserved ones. Additionally, you can ensure a better customer experience with the application.

4. Separate Cloud Kitchen Staff

If you are going to cater to online orders as well as in-house guests, you will surely require a bigger workforce. Once you start getting frequent online orders, trying to manage with your current kitchen workforce will only mean delaying the services for your in-house guests. Table management is based on ensuring that no one is overloaded with work, and this is a smart way to approach a restaurant cum cloud kitchen set-up. Thus, it ensures work with utmost efficiency.

5. Special Bookings

Even if you are a new restaurant owner, once in a while you are bound to get big bookings from offices or birthday parties and such. Many restaurant managers try to avoid such bookings in order to not disrupt the flow of daily customers. But at the same time, special bookings can be highly profitable and good for establishing a business as well. The key here is to analyze your peak hours and try to get hold of big bookings outside of those time slots. Through this, you can add more eyeballs to your restaurant and market yourself to the company for more frequent visits.

Use these 5 tips to ensure that your restaurant or cafe floor is never mismanaged!