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Month: November 2021

How an All-in-One Restaurant Management Software can help your business grow

Posted on by inresto

In today’s highly competitive world, an all-in-one restaurant management system lets you perform multiple functions such as reservations, billings, supply chain management, running loyalty programs, and a lot more.

Key benefits of an all-in-one restaurant management software 

Let’s delve deep into how you can boost sales at your restaurant with the help of the software.

1. Lure customers with Contactless Dining 

Restaurant customers have become quite hygiene conscious. As per the survey conducted by Appetize, 45% of Americans preferred to view the menu, order, and pay with their phone rather than interact with wait staff during Covid-19. We know for the fact that customers continue to do so even now. Now you can easily offer all this and more with the help of a digital, cloud-based restaurant management platform such as inresto contactless dining.  

With the platform, now your diners can reserve seats at your restaurants on their mobile app. On reaching the restaurant, they just have to scan the QR code on their phone and place orders for food using a digital menu. They don’t have to touch the paper menu anymore, which is used by multiple people. After having food, they can make payments using digital wallets. Hence inresto offers your diners a contactless dining experience. 

2. Personalised services to make the difference 

Get detailed insights on customer preferences using the all-in-one restaurant management software. For example, assume that a particular diner prefers to be seated on the extreme left-hand corner of your restaurant. During the first two visits, he ordered his favourite Schezwan fried rice. The next time he/she visits your restaurant, reserve the table of his choice. Your waiter can suggest the same Schezwan fried rice. As a side dish, he can recommend Chicken 65. Thus, cross-sell dishes effectively with the help of data provided by the restaurant management software.

Keep in mind that recommending dishes of their choice will no doubt prompt customers to make repeated visits to your restaurant—the software stores valuable customer data such as customer age, date of birth, address, etc. Send personalised messages to these customers on occasions such as birthdays and wedding anniversaries. Such steps would definitely lead to customer delight. 

3. Foster customer loyalty 

The study by Oracle hospitality shows that 65% of consumers are already members of one or more restaurant loyalty programs. If you don’t have a robust loyalty program at your restaurant, then it’s high time to introduce one. Keep your customer loyalty program so simple that any customer can easily understand the redemption process. Define the loyalty program based on your customer retention goals. Set the criteria based on the number of visits to your restaurant or the amount spent during the visits. Come up with an option where your diners can redeem rewards for discounts, freebies, or points.

Inform customers about the reward points earned with timely notifications. Promote last-minute offers and rewards for your diners and give them an extra reason to visit your restaurant. 

4. Act upon customer feedback 

Improve your restaurant’s food and service by listening to customer feedback. A negative review in social media can tarnish your brand reputation. As per the report by BrightLocal, 93% of customers at restaurants/cafes look for reviews. Adopt feedback management software that helps you collect the reviews of your customers. Unlike the paper-based feedback forms, now you can customise the questions.

Before the diners leave your restaurant, they will be notified to share their feedback. Get instant feedback on various parameters such as food, service, and overall dining experience. In case of negative reviews, you can take corrective measures immediately. Assure the customer that such unfortunate incidents will never recur. Such gestures leave a lasting impression in the minds of consumers.

5. Engage and re-target your diners 

Engaging your customers helps you boost your business enormously. As there is cutthroat competition in the market, you need to attract prospective diners to your establishment. Identify your target audience and launch targeted marketing campaigns. With the help of restaurant management software, choose one among the various communication channels such as SMS, E-mail, or push notifications. The platform also lets you automate the marketing campaigns. With a single click, send promotional messages to a huge audience and promote your offers easily. 

Personalising the content is the key to running a successful marketing campaign. Assume that you are offering a limited period discount offer for a buffet lunch. To reach out to many people, run a promotional campaign among the working professionals in banks, IT companies, and other corporations in your city. In the same way, you can run multiple promotional campaigns for different segments at the same time. The restaurant software will also help you assess the impact of the promotional campaign. Evaluate the Return on Investment (ROI) for each campaign that was launched. In case a campaign is not working out, tweak the program and run again.

Parting Words

Gone are those days when restaurateurs used to depend upon the legacy billing machines. You can no longer survive in an industry with an outdated system. Hence the need of the hour is an all-in-one restaurant management software. As discussed earlier, it aids in managing multiple functions at your restaurant, runs marketing campaigns, promotes loyalty, and boosts sales enormously.  

A day in the life of a restaurant owner | Are you Sid or are you Sud, find out!

Posted on by inresto

Buzz, Buzz, buzz..🛎️🛎️ It’s just another Friday night. Your restaurant POS screen is buzzing with orders. Nothing makes you happier than to watch your restaurant business boom like this. 

As the delivery valet picks up a packed order and leaves the door, it strikes you that half of your revenue is going to get lost as commission to third-party aggregators. 🙁

Bummer!! 

With a steep 15-30% commission charge on each order by these delivery apps, you end up burning a hole in your pocket. So we caught two restaurateurs Sid and Sud in one such conversation. Sid tells Sud about how he has been successfully avoiding such business challenges and winning at his restaurant marketing game. 

Watch their conversation here: https://www.youtube.com/watch?v=vmh0GQk69PM

A day in the life of a restaurant owner | Are you Sid or are you Sud, find out!

“Restaurants have started to experience the hustle and bustle of dining out after a long halt. So they need solutions which are in their favour. A microsite with a delivery & pickup menu that can be easily modified anytime with appealing visuals and a smooth UI is the need of the hour. Not only that, the restaurant industry is competitive, and to stand out, they need marketing solutions which are targeted and cost-effective.” Says, Nikhil Bakshi, Co-founder, and Head of Marketing, Dineout,

About Online Ordering Website

inresto by Dineout creates an online ordering website for your restaurant and helps you save big and get orders organically with ZERO commissions. The fact that it’s your own space, you don’t have to depend on aggregator apps to get your orders; hence you save on the commission payouts. 

inresto’s cost-effective marketing solutions, launch targeted marketing campaigns for your restaurant, and persuade your customers to visit your website and place their orders.

inresto by Dineout is trying to bridge the communication gap between a restaurant and its customers through cost-effective marketing solutions. Effective restaurant marketing can get you more reach and help boost your business.  

Marketing Solutions offered

1. Social Media Promotions & Ads

Having an online presence is just not enough to boost your business. With cutthroat competition in the market, you must have a strong social media game. inresto by Dineout makes sure your social media ads look attractive and it helps you target the right audience. 

2. Professional Photoshoots and Videoshoots

They often say that you eat with your eyes first. Photographs play a major role in deciding what to eat and which place to visit for a customer. Hence getting a professional photoshoot done makes a lot of difference. 

3. Newspaper Ads

inresto helps you widen your reach through print ads. You can effectively promote events, offers, USP, and more. 

4. SEO

Get discovered by customers easily on Google. inresto helps you increase your ranking on the internet through effective SEO and digital marketing practices. 

5. Publishers & Influencers

Reach your target audience via established influencers and highly followed publishers and spread the word about your restaurant. 

6. In-App Promotions

Get more visibility on the Dineout app by promoting your restaurant via attractive listing page banners, M-site & mobile banners.

Having a good ambiance & good food is not enough in the current times for any restaurant. Reaching out to the right set of people in the right way makes all the difference. inresto by Dineout has always had a restaurant-first approach. It enables restaurants with technology by offering a 360-degree solution that helps them grow steadily and capture revenue.   

How to market your restaurant effectively on Instagram

Posted on by inresto

In the present times, Instagram is the social media platform where most of the action happens. Restaurateurs have also realised that the best way to attract diners is by marketing their brands on Instagram. As per Entrepreneur India, in a year millennials aged 18 to 35 spend a cumulative five days browsing food images on Instagram. The most interesting fact is that 30 percent of those surveyed said they would avoid a restaurant if it didn’t have a decent Instagram presence.

How to market your restaurant effectively on Instagram

12 tips to market your restaurant effectively on Instagram

Let’s delve deep into the various techniques for marketing your restaurant effectively on Instagram.

1. Build a unique theme

Come up with a different theme for your restaurant’s Instagram page. For instance if you are catering to the local cuisine of a particular city. Feature your Instagram profile with images of places of historical importance such as beaches, monuments, etc in the city. It makes the audience feel nostalgic and also helps to build a better connection. Adhere to the same theme and tone while posting images on Instagram. Maintaining consistency helps your brand name linger in the minds of customers. 

2. Be easily searchable

Nowadays most of the customers search on Google using the criteria “Restaurants near me”. The same logic applies with Instagram as well. Choose an Instagram username which is easy to recognise. Use relevant business keywords so that it adds to the visibility.  Include relevant hashtags in your posts so that users can easily relate them.

3. Introduce new items 

While introducing a new dish, you add them to your menu. However, the customers may be hesitant to try out a new dish. The best way to market your new launches is through Instagram posts. Post attractive, high-quality images of the new launches that customers may find irresistible. Keep the Instagram description as detailed as possible so that diners may feel like trying out the item.   Also, post reviews and/or first impressions of people on that new dish to establish more trust. 

4. Add Order Now Widget on your Instagram page

This allows the customers visiting your Instagram page to directly place an order for delivery/takeaway at your restaurant. The order now button on your page directs the customer to a digital menu where they can select their order and make a payment. This way you can save on hefty aggregator commissions. 

Get your Instagram widget here.

5. Integrate Instagram with other platforms 

While posting a photo on Instagram, make sure to share on other platforms such as Facebook and Twitter. Even if a user does not have an Instagram account, he can view the post on other platforms. Also, there is an option to add photos from Instagram to your restaurant website or blog. With Instagram’s web embed feature, you just have to copy and paste the photo’s code to post the image on your website or blog. 

If they find something interesting, diners may reshare your Instagram images on Twitter. Keeping this in mind, keep your Instagram caption word count below 280 characters. Any caption lengthier than that will be cut off when someone shares your images on Twitter. 

6. Run contests and reward customers 

Identify those customers who interact with your posts and share the images on your Instagram account. Shortlist them based on the best comment, the most appealing photo etc. Reward them with discounted meals or special offers.  Encouraging more customers to share posts about your restaurant would boost engagement on your instagram page thereby increasing footfall at your restaurant. Run contests where you ask customers to name a new dish at your restaurant.

7. Post behind-the-scenes videos 

Diners rarely get a sight of what is happening at your kitchen. Post high resolution videos of your chef preparing the signature dishes. Encourage diners to post reviews. There are high chances that such videos go viral and attract a lot of viewers. 

8. Make use of hashtags effectively 

Hashtags on Instagram play an integral role in increasing engagements. As per Press Release Network, using only one hashtag will increase your engagement rate by 13%. Come up with a unique hashtag for your restaurants. This will help your diners search easily using that hashtag. Also, research the relevant and trending hashtags and use them effectively in your posts.  

9. Post Instagram stories 

Instagram stories are trending nowadays. This clip lasts only for 24 hours. Be creative so that your story grabs the attention of the viewers. An example is a seasonal offer at your restaurant that is about to expire in a few days. Post a story with the title ‘hurry up’ so that it attracts more diners.

10. Go live with the ‘live’ feature 

The Live feature helps you share the live streaming of an event with your Instagram followers. An example would be the anniversary celebration of your restaurant. Make it fun by conducting games, announcing special offers and sharing the event on your Instagram page. Make the diners present at the restaurant also a part of the event. Get their consent before shooting the video, as some people do not want to reveal their appearance in public. Encourage your followers to post comments on the video so that it leads to more traffic. 

11. Feature your regular customers 

Check with your regular diners whether they would like to be featured on your restaurant’s Instagram Page. Post their feedback and the must-try dishes as per their opinion. It adds to the credibility of your restaurant. New customers always prefer to check for the Instagram reviews and testimonials posted by their friends and relatives. 

12. Conduct polls

The best way to improve your performance is by collecting feedback from diners. Now It’s pretty easy with the help of digital restaurant management platforms such as inresto feedback.  Conduct opinion polls and get to know the pulse of the customers. The major benefit of this exercise is that your customers will definitely feel more valued. It also helps you come up with dishes that meet the customer expectations.

Parting Words

It’s a digital world. Everything is virtually experienced before experiencing it for real and social media is the platform for all businesses to attract their customers. The 12 marketing tips discussed above will definitely help boost the count of your social media followers and increase sales significantly at your restaurant. 

How to Pick a Good Restaurant Management System for your Business

Posted on by inresto

Most restaurants have evolved and adopted technology in their operations. With technology that serves a range of aspects such as ordering or payment processing, restaurants, cloud kitchens, and other food service providers can simplify and fasten their business processes.

If you are the owner of such a business, then not implementing the right technology may mean losing out to your competitors. So, how do you choose the right management system? Here are some tips to help you with the process of selecting a restaurant management system.

1. Self-service Ordering Systems

One of the primary questions you should ask while thinking about how to select a restaurant management system is what do the customers want? Studies show that modern consumers like to make their own choices without being influenced by any forces. You can easily implement this idea through self-service ordering systems.

Many restaurants have already promoted their outlets to the status of ‘self-service kiosks’ to ensure the entire process takes place without needing any verbal communication whatsoever. If your major customer base consists of millennials, then you must have self-service kiosks, digital ordering via QR code and digital payments while selecting your restaurant management system.

2. Enabling Personalization Options

The system that you choose should allow consumers to pick from many choices. While you may have thought out the perfect combo options, giving the flexibility to customize their orders can have a massive positive effect on your sales. So, make sure you keep the personalization factor in mind while deciding how to select a restaurant management system.

A complete restaurant order management system like inresto ensures you create highly personalized orders and offers by analysing your customers’ behaviour from the past. If you own a large menu and multiple combo options, using such systems can prove quite beneficial.

3. Integrated POS Systems

Smooth payment integration is a crucial factor when you’re selecting a restaurant management system. If your restaurant is unable to accept all forms of payments, gift cards, and other means, then you start losing the chance of retaining your customers. 

You should always choose a management system that has integrated service options. inresto’s Point of Sale service includes compelling features like Kitchen Order Ticketing which pushes orders to the kitchen, shifts tables, manages billing, and accomplishes a lot more.

When you choose such features, it ensures that there is a systematic flow to the order and payment process. If you must choose otherwise, ensure that the system you choose can integrate all types of third-party POS options. Keeping these two aspects separate is never good for a modern and tech-friendly environment.

Check out more POS features and benefits here.

4. Management Requirements

When thinking about how to select a restaurant management system, you’ll have to keep the customer’s needs in mind. However, your management team will also be handling the same system to receive orders, relay them to the kitchen, and perform other duties. That’s where machine learning and intuitiveness comes into play. Every restaurant has its particular methodology, and changing it to suit a certain system can be a cumbersome process.

By choosing a restaurant management system that relies on machine learning algorithms and has a high intuitive capability, you can ensure that it will quickly adapt to your flow of work. Whether you have multiple managers handling different kitchen segments, a separate system for online orders, and others; the management system should fit right into the frame of your business and not the other way around.

5. Avoiding Extra Cost

The budget factor can be a major deal-breaker when selecting a restaurant management system. However, at the same time not adhering to one might mean losing your competitive edge. So, one of the best options is to know exactly what you need beforehand. List down your needs and categorize them according to their importance levels. If leaving out one of the factors that have low importance means sticking to your budget, then perhaps that is a better decision for you.

For restaurant chains and bigger food service owners, an all-in-one system works the best. These systems not only provide abundant personalization options for both the management and the customers, but they also take care of all tertiary service requirements such as the POS. At the end of the day, this one-time investment will save you money by helping you avoid the use of third-party service providers.

6. Modern Technology Integration

Be it cloud services or device friendliness; technology is evolving at a rapid pace and your restaurant management system needs to keep up. If someone wants to select their order beforehand and save it so they can order quickly when they need it, they should be able to do so. If your managers wish to use tabs instead of PC’s, they should be able to do so. While these may seem like small factors, at the end of the day, they play a major role in ensuring you have high sales and customer retention capability.

So, when selecting a restaurant management system, it’s important to ensure that the system can adapt to the changing needs of the time. You’ll only make this vision possible through a system that can integrate future updates and has a highly adaptive framework.

7. Change the Way your Food Service Business Operates

Food service businesses are not only one of the most profitable sectors in current times, but they are also the most rapidly evolving ones. Restaurant management systems are at the core of this change, and the question of how to select a restaurant management system troubles every food service or fast-food service owner.

The points mentioned above should help you decide what works best for you and your customers. Always make sure that you balance the technology with your business to ensure the technology is a boon and not a burden. Overtly stressing on any of the two may lead to a wrong decision.

Final Remarks 

With a good restaurant management system, your business not only benefits in terms of productivity and ease of management but also through real-time ROI. So, make the best use of the technology available to you and grow your restaurant!

7 Critical Benefits of Restaurant Kitchen Order Systems

Posted on by inresto

Even after tech advancements in the hospitality industry, we find people using traditional ways to take orders. Times have changed and with that, the way we take orders should also change. Now, it’s the right time for the hospitality industry to embrace technology with open arms.

7 Critical Benefits of Restaurant Kitchen Order Systems

For those who don’t know, a kitchen display system (KDS) is a technology-based process of punching orders in the system that reaches the kitchen directly. Traditionally, restaurants used to take orders using tickets which is extremely time-consuming and prone to error. However, now, with tech advancements, Modern kitchen display systems have replaced the age-old kitchen order tickets (or paper). 

It’s an undeniable fact that technology has made a grand entry in the hospitality industry due to COVID-19. Technology not only helps you achieve minimal social interaction but also makes your business run smoothly and effectively. 

And to help you figure out why a KDS is helpful for your business, we’ve listed the benefits of the kitchen display system.

1. Let the Machine Do the Math

When we talk about the benefits of the kitchen display system, the most important one we can think of is its ability to minimize human error. During the busy hours of the day, the orders keep on multiplying and it can get difficult to keep track of the number of orders via traditional kitchen order tickets. That’s where the kitchen display system comes in. 

With a screen displaying all the orders, it becomes easier for the chefs to know the exact count of hot dogs they need to prepare, cakes they need to frost or coke they need to pour. Also, the system can help in segregating the order based on priority and types. It can use different colours to display urgent orders and can also specify which order is to be a hot meal or a cold beverage. This way the chefs know what they are supposed to do. They can simply focus on preparing delicious meals, rather than counting the numbers all the time. 

2. Makes the Entire Process More Efficient 

While the traditional method of using paper tickets has been working effectively for restaurants all these years, KDS has made it more efficient. When we talk about the benefits of a kitchen display system, increased efficiency is the most important one. Due to these systems, the order directly reaches the kitchen and in no time the chef starts working on it. So, it saves a lot of time and reduces your waiting time as well.  From the restaurant’s point of view, the quicker the service, the more customers they can serve in a shorter time frame. 

3. Helps in Managing the Inventory 


Another benefit of the kitchen display system is the fact that the system can monitor the usability of ingredients and the volume of supplies a restaurant requires. From this data, they can manage the product information and identify the right amount of supplies and train staff accordingly. Through this data, restaurants can easily reduce wait time and manage the staff shortage issue during peak hours. 

4. Leads to Reduction in Resource Wastage 

Wastage, however, small it may be, is still a wastage, and preventing it is always a big step any restaurant needs to take. With kitchen display systems, restaurants save a lot of money on paper kitchen order tickets. While to a customer the wastage might seem trivial, but restaurant owners know how many paper rolls they’ll save with these systems. Switching to digital ordering systems saves wastage of time, money, and increases efficiency as well. 

5. Tracks the Order Fulfilment Times 

Another benefit of the restaurant kitchen order systems includes easy tracking of the time required to fulfil each ticket/ order. Yes, the POS system offers kitchen reports that help you understand the time required to prepare each meal. This data has proven to be insightful for restaurants that want to focus on areas they need to put more effort in. The reports showcase a wide array of information, including details about the most efficient staff members, the peak hours, and the need for additional staff training that may benefit the restaurant. 

6. Streamlines FOH and BOH Workflow

Also, KSD comes with tablets that servers have. With these tablets, they can get instant notifications when the orders are ready. In case there are no tablets, the servers can also receive notifications on their cell phones. This extra help not only reduces the movement of the staff but also helps the customers enjoy their meals as soon as they are prepared. The tablet interface is user-friendly and is multilingual. These features help you choose whatever language your staff uses the most. With these instant notifications, you can easily streamline the operations at the restaurant to be more seamless. 

7. Integrates the Process of Online Ordering

The restaurant kitchen order system benefits do not limit themselves to dine-in orders but also extend to online ordering. With KDS, servers can route all the orders directly to the kitchen without the need for any manual support. If needed, the POS can also get the manager’s approval on online orders before moving them to the kitchen to avoid inconvenience or miscommunications. This way, you can streamline your online orders and process them properly without any extra manual help. 

Final Remarks

With changing times, it is almost necessary to be adaptive & practical and the kitchen display system is the way to go ahead. The Post-COVID times will demand maximum social distancing for an undefined time and restaurateurs understand the need to reduce manual involvement. With all the benefits of Kitchen display systems that we have talked about, we can’t even call it a leap of faith, since the chances of its success are 100%. Restaurants of all sizes can benefit from this touchscreen kitchen order system. 

How Technology Helps Restaurant Managers

Posted on by inresto

Restaurant technology has become necessary among restaurants, ensuring seamless operations that improve the overall revenue. It’s an important tool that helps the restaurant improve operations and build customers’ trust by providing cutting-edge dining experience.

How Technology Helps Restaurant Managers

Due to all its benefits, restaurant owners need to incorporate technology for restaurant managers within a restaurant. With the number of tasks a restaurant manager handles during the day, technology becomes vital to help with the time-consuming tasks and look after some of the crucial aspects.

Some of the most notable changes restaurant technology brings are:

1. Better coordination among the restaurant staff

With the ease of passing on the order information to the kitchen staff, the hassle of servers visiting the kitchen every time a new order is placed is eliminated. Further, the automated scheduling software for employees allows everyone to form frictionless and amicable coordination that assists the restaurant operations.

2. Ease of managing the inventory

Gone are the days when inventory management depended heavily on one person. Now, a restaurant software handles inventory, tracks incoming and outgoing stocks, monitors staff schedules, and reminds the manager when re-stocking is needed.

These are just a few of the tasks that make life easier for every employee within the organisation. Some of the tasks managed by restaurant technology also help restaurant managers focus on other important tasks that require manual intervention.

5 Ways Technology Helps Restaurant Managers

The implementation of restaurant technology in quite a few restaurants has led to many customers expecting the same in every restaurant they visit. The benefits that accompany these technologies make it even more vital for restaurant owners and managers to incorporate them within their establishments.

Here’s how technology can help restaurant managers in their daily tasks:

1. Improved Efficiency in Operations

Introducing restaurant technology to your establishment is one way to keep the place organised and improve the efficiency of daily operations. A restaurant manager will have more on their shoulders while overseeing every aspect of the restaurant at every single moment.

The use of technology for restaurant managers is an avenue to streamline the processes, from managing the orders and reducing friction to ensuring uninterrupted service and waste reduction.

2. Increase in Profits

When you invest in restaurant technology, you receive higher returns in terms of monetary profits. A research conducted showed that customers dining at tech-enabled tables spent 12 per cent more than those at regular tables. 

With technology allowing you to bridge this gap through interactive tables and more, the use of technology can prove to be a boon to both the restaurant and the restaurant manager.

Apart from the revenue generated from the customers, restaurant technology also allows you to closely monitor the inventory, helping you make the right purchases and eliminating the ones that have proven to be redundant in the past. 

With the help of technology, managers can also keep track of ways to save costs on various aspects of the daily operations without compromising on the quality of service.

All in all, technology for restaurant managers is bound to bring increased profits compared to running a restaurant without the help of any tech tools.

3. Increased Employee Satisfaction

Technology for restaurant managers has made life easier and the dynamics within restaurants much more transparent by allowing managers and those in charge to hire the right people for the right tasks. Further, the use of technology has reduced much of the monotonous work and made work schedules easier to manage. 

Employees have a clear picture of what their weekly or monthly schedules look like beforehand, giving them enough time to switch shifts in case of emergencies and eliminate any form of bias that they may have due to misconceptions.

Restaurant technology also ensures that every employee is up-to-date with the latest developments and changes within the establishment. Further, with the technology indicating the shortage of supplies a great deal beforehand to stock up on essentials, the employees are also spared the ordeal to answer to the customers.

All these factors help maintain an increased employee satisfaction rate, making the restaurant an ideal workplace for the employees.

4. Better sustainability

Lately, customers have become more concerned about the use of resources among businesses and how these businesses work toward creating a sustainable environment. Restaurants, too, have the potential to use technology in creating a sustainable environment.

Energy-efficient technology such as smart refrigerators will not only be beneficial for better sustainability but also help in saving costs and taxes.

Bringing in sustainable technology for your restaurant can be a positive step in the long run.

5. Improved customer service

Keeping your customers happy is, without a doubt, the most important task restaurant managers are assigned – right above keeping the employees happy. Lucky for them, restaurant technology has made it easier to keep diners happy. 

How so? Keeping your inventory in check is the greatest help your restaurant tech can offer you. Not many might remember the crisis a popular franchise went through when angry customers began complaining of not being served their signature dish because they weren’t supplied with the ingredients.

This crisis is an easily avoidable one with various tech tools. 

You can also improve customer service significantly with technology offering various ordering options, loyalty programs, kitchen automation software that allow the kitchen staff to be intimated about the orders immediately, and other vital features that are more customer-centric.

Final Remarks

With numerous restaurants already using technology in their day-to-day operations, not using one can be disappointing for your customers. Whether in ensuring better customer service or in keeping the restaurant operating seamlessly, technology for restaurant managers has proven to be boon and eliminated most concerns.

With inresto’s sophisticated restaurant management system, your managers can truly transcend their responsibilities and maximise the use of tools. Our technology for restaurant managers is truly designed to ensure smoother operations and management of staff and customers. So, get in touch with our experts to know more about our services today!

Why Do Bars and Nightclubs Need a POS System?

Posted on by inresto

We love meeting different kinds of people in bars and nightclubs. However, due to the COVID-19 crisis, many bars and nightclubs were closed as a part of the country-wide lockdown. Now, after the rigid lockdown ended, many restaurants and bars are starting to open up. As people will start visiting bars and nightclubs again, they’ll have to go through frustrating long queues to get what they want.

Why do they face this situation? Bars and nightclubs are crowded places where serving customers and managing their records manually becomes a tedious task. That’s why we cannot emphasize enough the significance of investing in a POS system for bars and nightclubs. With the help of a POS system, you can greatly reduce the wait time. 

Still not convinced? Let’s go over other benefits of POS system for bars and nightclubs: 

1. Increase Your Sales

Your POS system will handle the part of processing the orders. By investing in the system, you’ll observe an increase in the number of drinks ordered by your patrons every hour. This inadvertently inflates your sales by ten folds over time. Ultimately, the POS system will pay for itself in a short while!

Most bars and nightclubs reach this milestone within a few months or so. Owing to reduced wait time, you will be able to serve more customers thereby improving your sales. 

2. Prevent Theft and Shrinkage

Most POS systems for bars and nightclubs have an in-built inventory tracking feature. It allows you to keep tabs on every drink served. Research suggests that when bartenders and employees are aware of the system, it solves the problem of free drinks and over pouring.

Often there are complaints about theft in bars and pubs. Through an effective POS system, you can avoid problems of theft and shrinkage and save significant costs for your business. 

3. Easy and Quick Orders

A POS system will allow your customers to place easy and quick orders. This one feature has the power to make or break your business. Installing a POS terminal in your bar or nightclub is the right thing to do as customers love the idea of placing the orders themselves!

Always prefer a system that allows you to personalize your menu and add additional features according to your preferences. You may want to try inresto’s complete restaurant operating system for that purpose. 

4. Improve Money Management

Bars and nightclubs are associated with a cash-rich and fast-paced environment. To protect cash flow, you require strong security features in the POS system. That’s why you should always look for good security provisions while choosing a POS system for bars and nightclubs.

You must set permissions for authorized individuals so that no one else can access the system. For instance, you can prevent your employees from distributing “freebies” by restricting user access to just the manager. By doing this you are limiting the money management power thereby maintaining the cash flow. 

5. Get Detailed Analytics

Every business wants their customers to return frequently and boost its organic marketing. The challenge is: How do you identify your loyal customers among swarms of people visiting your bar or nightclub every day? The answer is simple – through a POS system.

The system gives you detailed sales reports and customer reports. These auto-generated reports analyze the information and help you make informed decisions based on real-time data. One can easily access order history and contact information of guests through the Customer Relationship Management (CRM) system.

6. Run Personalized Campaigns

Other than making informed and accurate decisions, you can run personalized campaigns based on the email list your CRM system acquires. The system makes it quite convenient to alert your regular customers about upcoming events and promotions. In fact, it saves you the cost of hiring a marketing professional for your business. 

Remember not to spam the emails of customers. Nobody likes that. Set a fixed time and days of the week to send personalized SMS and emails. 

7. Remote Access

As a bar or nightclub owner, you can’t be physically present every day especially if your business is spread across various locations. So, how do you manage day-to-day operations without compromising the cashflow or security of any one of them? 

You guessed it right – by purchasing a POS system, particularly a cloud-based one. The biggest advantage of using a cloud-based POS system for bars and nightclubs is remote access, anytime and anywhere in real-time! Thus, managers and owners have secure access to labor reports, inventory reports, and sales reports of each location without having to visit one. 

8. 24/7 Customer Support

If there’s any business that needs 24/7 customer support, it’s bars and nightclubs. That’s because they are open at odd hours when most businesses are closed. Therefore, if the customer is facing problems with, let’s say, processing payment, you should be able to resolve it even if it’s 12 in the midnight.

Your POS system can offer helpful and responsive customer service but every technology has some drawbacks. For instance, if there’s a problem with the network, your POS system should be able to run in offline mode as well. 

9. Split the Check Feature

Splitting the check is a common request that bartenders receive. However, it becomes practically impossible to print separate checks for everyone. Then there’s the question of who ordered what. Besides, they have to figure who is going to pay for stuff that they shared, for instance, a plate of nachos.

With a good POS system, you will never face this issue. Whether it is splitting the check or moving checks between table and bar, the software can handle everything easily and efficiently. Therefore, besides money, you can save a lot of time by purchasing the system.  

Final Remarks

We have discussed the advantages of the POS system for bars and nightclubs. While choosing appropriate hardware (such as self-order terminal), make sure that the touchscreen can withstand continuous poking as well as spilt drinks effectively. Even though the software part is safe, you should always choose a service with an adequate security level.