With the advent of the internet, there has been a paradigm shift in the daily lives of human beings. Modern technology resulted in advanced modes and mediums of communication. Smartphones are one such creation that functions much more than just a communication device. It has become a one-stop solution for using different applications for a variety of purposes.
Mobile phones store information related to your credit cards, commuter passes, loyalty cards, bank accounts, etc. Thus, payment for food through mobile phones is not something to be surprised about. Anyone and everyone can do so. Everyone is replacing their wallet with their electronic device to pay for their meals at restaurants.
The technology known as Near Field Communication (NFC) facilitates the transaction between the mobile phone and the payment terminal that is present in every restaurant. Customers, at large, use mobile wallets and money transfers to pay for their restaurant bills. Research suggests that the percentage of customers will increase as days go by.
The ease of access is one of the primary reasons behind this ever-growing popularity of mobile payment. One of the most popular and best payment solutions is Dineout Pay. Dineout Pay can be accessed through the Dineout App. A customer can use Dineout Wallet and pay through the MyCash option. Customers can get PromoCash which can be earned via promotional offers like cashback. It is easy, convenient, and supports various modes of electronic payment like credit/debit cards, net banking, Paytm, GPay, etc. With a few clicks on the Dineout Pay app, you can make the payment for your bill with immediate effect and also earn exciting cashback offers.
Both the customers and owners of restaurants are benefitted from the use of mobile wallets like Dineout Pay. Restaurateurs get additional loyal customers through marketing and promotional strategies using Dineout App. Dineout Pay offers a lot of cashback incentives. This has a psychological effect and encourages customers to spend more at restaurants.
A few reasons as to why restaurants should adopt mobile payment terminals and accept mobile wallet payments:
1. Secure Payment
As explained above, mobile phones store all sorts of data. Security concerns over leakage of such information leading to theft and embezzlement have subsided a bit these days, but still haven’t completely gone away. Technologies like Near Field Communication (NFC) and Europay, Mastercard, and Visa (EVM) ensure ample security to your data. EMV cards are difficult to hack into as they have an extra layer of protection with the microprocessor chip in addition to the traditional magnetic stripe on the back of the card. NFC offers seven layers of security, like user authorization connected to biological data as compared to EVM.
Mobile payments require a few authentication steps and are safer than online payments. It is impossible to clone a card and use it for fraudulent purposes with such a security mechanism already in place.
2. The Shift of Focus to Mobile Payments
All start-up restaurants are equipped with EMV and NFC mechanisms these days. The existing or age-old restaurants have also moved on with the tide by installing the necessary software for facilitating mobile payments.
The promotions conducted by the mobile payment providers are inviting the customers to the restaurants equipped with such technology. Therefore, customers demand and prefer mobile payment these days.
For e.g. Dineout Pay is provided by Dineout, that is the most popular dining out platform in India. With Dineout Pay, customers can effortlessly connect with the point of sale system and make the payment. Dineout promotes the usage of Dineout Pay through its various promotional campaigns.
3. Mobile Payments are fast and easy
Mobile payments involve additional authentication steps, but still, it is a faster mode of making payment in comparison to credit or cash. As soon as your mobile phone is connected with the payment terminal via NFC, you can make the payment immediately after registration. Research suggests that it takes 30-40% less time to make payments through mobile wallets than through credit cards or cash. So, in comparison to cash and card payments, mobile payments are much faster and easier. And as mentioned above, mobile payments are safer than EMV transactions. It provides an extra layer of security.
4. Mobile Payments Create Loyal Customers
A loyal base of customers is created as most people prefer the restaurants equipped with such modern-day facilities that make payment easier and faster and involve lesser hassles.
Customer loyalty and reward programs attract more people. Thus customers prefer some restaurants over the others. For e.g. Dineout Pay offers a lot of cashback benefits to its customer base. Therefore, when a customer sees extra earnings in his Dineout wallet, he/she is encouraged to visit the restaurant and spend more. Dineout Pay offers an exciting Super Saver Guaranteed Rewards Programme that benefits both restaurants and customers. Customers can avail a discount of 40% (an extra 20%) of their bill amount as Dineout Promocash and restaurants are assured of 3 times the business for the amount paid within 2 months. Failure to do so will result in reimbursement on a pro-rata basis.
These programs help restaurants to gauge the trends among customers. They form a unique tacit connection between the owners and customers paving the way for better experiences for both.
