For millions of people around the globe, it’s the day to celebrate love by buying gifts for their loved ones. In fact, on an average most eCommerce websites facilitate transactions up to INR 20 Cr in the first two weeks of February. This tells us that these days people don’t even wait till the 14th of Feb to do something romantic. The plan begins at least a week prior.
And this is all thanks to the beautifully crafted digital advertisements and promotions that are shared with the customers.
So, why wait up? Take charge and make it happen for your business.
Here are four digital marketing tactics that will help your restaurant business flourish during the week of love.
1. Build a robust online presence
While most restaurants have a digital presence through a website, there are still some who haven’t joined the bandwagon. If your business is one of them, then don’t wait up anymore. Get a digital address for your restaurant. This needs to be sleek, user friendly and easy to navigate. Let your customer scroll through and discover the menu, hours of operation, and the feature to book a table for their special day. And inresto’s White Label makes that easily possible.
Additionally, get professional pictures of your restaurant space, food and your staff taken and published on the same. Since people are still worried about the pandemic, reassure them by showing the necessary measures you are taking. This will give potential customers a sense of intimacy even before their visit to your restaurant.
2. Optimise your SEO for Valentine’s Day
One of the most essential aspects of any restaurant’s digital marketing during a special occasion like valentine’s day is their search engine optimization. SEO is the one that gets desirable traffic to your website and ultimately to your restaurant seats. When someone types, “romantic restaurant near me”, your SEO rating will determine if they will find you and how quickly.
How can you do this?
- Publish a blog on your website with engaging content
- Collaborate with other popular web pages that list top romantic restaurants and get back
- Make sure your address and book a table option is present across all the webpages
3. Get loud on social media
Most of your customers spend roughly around 07 hours online in a day. They consume content day and night. So digital marketing without a social media strategy is injudicious. Social media not only gives you an opportunity to garner more followers, but it also provides an opportunity to share your offerings at no cost or a very low cost.
For example, this valentines day you can share social creatives that focus on special offerings for couples, how your restaurant is prepping with valentines decors, etc,. The key is play with strong visuals and get your message delivered through crisp communication.
Alternatively, you can launch paid marketing campaigns through your social media as well as popular restaurants discovery platforms and their social media, like Dineout. This helps you reach a wider audience based on various parameters like age, gender, location and more.
4. Collaborate with Social Media Influencers
Social media influencers are those who have established credibility within certain industries or demographics, and as a result, often have thousands, if not millions of followers. And your customers make up a large chunk of their audience. So it’s imperative that you partner with food related content creators and promote your offering in their own quirky ways.
This way you know you are targeting the right audience and getting the most out of your marketing efforts.
So get started on those Valentine’s day preps, and select ideas that you think will be a hit for your restaurant. Aren’t you already excited for D day? You can get creative and wild with your ideas and put up a great show, but it is not good enough unless your customers know about it. So get social this valentines day!