We love meeting different kinds of people in bars and nightclubs. However, due to the COVID-19 crisis, many bars and nightclubs were closed as a part of the country-wide lockdown. Now, after the rigid lockdown ended, many restaurants and bars are starting to open up. As people will start visiting bars and nightclubs again, they’ll have to go through frustrating long queues to get what they want.
Why do they face this situation? Bars and nightclubs are crowded places where serving customers and managing their records manually becomes a tedious task. That’s why we cannot emphasize enough the significance of investing in a POS system for bars and nightclubs. With the help of a POS system, you can greatly reduce the wait time.
Still not convinced? Let’s go over other benefits of POS system for bars and nightclubs:
1. Increase Your Sales
Your POS system will handle the part of processing the orders. By investing in the system, you’ll observe an increase in the number of drinks ordered by your patrons every hour. This inadvertently inflates your sales by ten folds over time. Ultimately, the POS system will pay for itself in a short while!
Most bars and nightclubs reach this milestone within a few months or so. Owing to reduced wait time, you will be able to serve more customers thereby improving your sales.
2. Prevent Theft and Shrinkage
Most POS systems for bars and nightclubs have an in-built inventory tracking feature. It allows you to keep tabs on every drink served. Research suggests that when bartenders and employees are aware of the system, it solves the problem of free drinks and over pouring.
Often there are complaints about theft in bars and pubs. Through an effective POS system, you can avoid problems of theft and shrinkage and save significant costs for your business.
3. Easy and Quick Orders
A POS system will allow your customers to place easy and quick orders. This one feature has the power to make or break your business. Installing a POS terminal in your bar or nightclub is the right thing to do as customers love the idea of placing the orders themselves!
Always prefer a system that allows you to personalize your menu and add additional features according to your preferences. You may want to try inresto’s complete restaurant operating system for that purpose.
4. Improve Money Management
Bars and nightclubs are associated with a cash-rich and fast-paced environment. To protect cash flow, you require strong security features in the POS system. That’s why you should always look for good security provisions while choosing a POS system for bars and nightclubs.
You must set permissions for authorized individuals so that no one else can access the system. For instance, you can prevent your employees from distributing “freebies” by restricting user access to just the manager. By doing this you are limiting the money management power thereby maintaining the cash flow.
5. Get Detailed Analytics
Every business wants their customers to return frequently and boost its organic marketing. The challenge is: How do you identify your loyal customers among swarms of people visiting your bar or nightclub every day? The answer is simple – through a POS system.
The system gives you detailed sales reports and customer reports. These auto-generated reports analyze the information and help you make informed decisions based on real-time data. One can easily access order history and contact information of guests through the Customer Relationship Management (CRM) system.
6. Run Personalized Campaigns
Other than making informed and accurate decisions, you can run personalized campaigns based on the email list your CRM system acquires. The system makes it quite convenient to alert your regular customers about upcoming events and promotions. In fact, it saves you the cost of hiring a marketing professional for your business.
Remember not to spam the emails of customers. Nobody likes that. Set a fixed time and days of the week to send personalized SMS and emails.
7. Remote Access
As a bar or nightclub owner, you can’t be physically present every day especially if your business is spread across various locations. So, how do you manage day-to-day operations without compromising the cashflow or security of any one of them?
You guessed it right – by purchasing a POS system, particularly a cloud-based one. The biggest advantage of using a cloud-based POS system for bars and nightclubs is remote access, anytime and anywhere in real-time! Thus, managers and owners have secure access to labor reports, inventory reports, and sales reports of each location without having to visit one.
8. 24/7 Customer Support
If there’s any business that needs 24/7 customer support, it’s bars and nightclubs. That’s because they are open at odd hours when most businesses are closed. Therefore, if the customer is facing problems with, let’s say, processing payment, you should be able to resolve it even if it’s 12 in the midnight.
Your POS system can offer helpful and responsive customer service but every technology has some drawbacks. For instance, if there’s a problem with the network, your POS system should be able to run in offline mode as well.
9. Split the Check Feature
Splitting the check is a common request that bartenders receive. However, it becomes practically impossible to print separate checks for everyone. Then there’s the question of who ordered what. Besides, they have to figure who is going to pay for stuff that they shared, for instance, a plate of nachos.
With a good POS system, you will never face this issue. Whether it is splitting the check or moving checks between table and bar, the software can handle everything easily and efficiently. Therefore, besides money, you can save a lot of time by purchasing the system.
We have discussed the advantages of the POS system for bars and nightclubs. While choosing appropriate hardware (such as self-order terminal), make sure that the touchscreen can withstand continuous poking as well as spilt drinks effectively. Even though the software part is safe, you should always choose a service with an adequate security level.