Dineout’s Great Indian Restaurant Festival (GIRF) kick-started on the 1st of February and it is already the talk of the food industry! Last year, Dineout reached over 30 million eyeballs through their extensive marketing promotions via print, radio, OOH advertising, in-restaurant activities besides much more over just 10 days. This time, the festival is for the entire February and their plan is even more extensive. Top participating restaurants are already either sold out or running low on inventory in the first week! Have a look at how all participating restaurants are at a vantage point, considering their exhaustive marketing plan.
Engaging Diners Through Dining Experiences
In order to promote restaurants individually, Dineout representatives are really going out of their way by visiting them to generate content for social media marketing. From highlighting the signature dishes of the outlet with the Great Indian Restaurant Festival’s branding to the chef and the ambience, everything is being showcased through Dineout’s social media platforms. Almost 400 restaurants will be in the limelight through this activity.
On-Ground & Print Media
Restaurants will get a tremendous boost via outdoor advertisements including:
- over 200 hoardings.
- 2,000 branded cabs.
- 100+ bus shelters
- promotions at 1000+ corporates
These promotional activities have been planned strategically in popular localities across India. Flyers, standees and other branding will also incorporate various restaurant logos. Along with this, restaurants are also being featured in over 50 newspaper ads accompanied by over 4,000 radio mentions all through February!
One Plus5T Giveaway
A OnePlus5T is up for grabs every day as a part of GIRF 2018. Not only is Dineout spreading the word about it through various social media promotions, so are a lot of diners. They have to simply capture their dining experience during the festival and put it up on Facebook or Instagram with the restaurant tagged. Dineout has already received over 2,000 entries from diners at restaurants across the country, accounting for nearly 8 lakh impressions on social media.
A Digital Boost
With numerous social media promotions including ads, blogs, and contests, Dineout’s engaged almost 50 million people till now. Their tactical digital promotions will give restaurants special attention including:
- Strategic ads with restaurant logos
- Blogs highlighting restaurant USPs
- Engaging social media posts
The overall reach expected through these marketing initiatives is over 700 million eyeballs and everything is targeted at promoting restaurants.
Influencers & Publishers Drive
Acclaimed influencers and publishers will be doing informative posts and engaging shoutouts to spread the word about GIRF. Several influencers and publishers will also be visiting restaurants and sharing their dining experiences on social media, showcasing those restaurants in a rosy light. Restaurants participating in the festival will get featured by top publishers. You can look out for:
- Story Pick
- India Times
- MensXP
- iDIVA
- Little Black Book
- Mad Over Marketing
besides many other influential ones.This festival is presented by Airtel Payments Bank, Pepsi as food partners, William Lawson’s CDs as beverage partner and NRAI as industry partner.
From digital promotions to in-restaurant activities, on-ground marketing and a boost via influencers and publishers, Dineout’s going all out to broadcast the festival and you’re a big part of it!
