The Great Indian Restaurant Festival is back with a bang! It’s that time of the year again when diners get FLAT 50% off at the best restaurants across 20 cities. A month-long gala where diners enjoy deals & discounts on their favourite restaurants while restaurateurs experience amplified bookings leading to increased footfall, higher accelerating revenue & higher customer reach for restaurants.
A glimpse into what happened the last time | GIRF Aug 2020
550 cr. revenue generated for our restaurant partners
62 tables were reserved every minute
10,000+ restaurants across 20 cities benefitted
While diners enjoy up to 50% off on their favourite meals on Dineout, we are extending benefits to our restaurant partners by offering a Flat 50% on the entire inresto product suite that helps restaurants streamline all front & back of the house operations. After all, It’s the Great Indian Restaurant Festival. inresto, with it’s industry-first approach, is always at the helm to support our restaurant partners.
What’s the catch here?
There is none. We aim to help you make most of the footfall you are about to witness during GIRF’21. Hence, our partnership calls for a celebration. And what better way to celebrate than having the best restaurant tech at just half the price.
The inresto product suite comprises of the following restaurant technology products:
Guest & Reserve, Campaign, Loyalty, Feedback, DineIn, White Label, Restaurant POS, SCM, and Valet.
Make the most of it:
1. Manage Tables, Orders & Billing effectively:
inresto’s Guest & Reserveapp helps simplify your reservation process and maximise table turnaround efficiency.
inresto’s DineIn app makes ordering easy and minimises a customer’s waiting time with a customizable digital menu. You can provide specific offers, cross-sell & up-sell your items & serve them conveniently through the inresto DineIn module.
inresto POS helps you manage billing & real-time payment status can be tracked & recorded from a single dashboard. Orders from multiple sources, such as third party aggregators, websites, apps & many more can be managed on a single dashboard.
2. Capture Customer Data & Identify your audience:
inresto DineIn, Feedback, Guest & Reserve, Valet, helps you capture customer data effectively.
The customer data is recorded to quickly identify & target repeat customers, VIP customers, priority customers, and more details. You can also cater to each customer’s unique needs based on their spend & visit behaviour.
3. Offer an intuitive & personalized dining experience:
With inresto’s DineIn module, offer your diners a safe and quick dining service through a digital menu. Capturing customer data can help you cater to individual customer needs, but how to utilise that data to your benefit?
After identifying your audience through the customer data captured, you can create personalised loyalty programs for your customers digitally, which inresto loyalty program enables you to do.
4. Engage, Interact & Retarget your diners:
Once personalised offers are created, communicating the same to the diners is very crucial & that is when inresto campaign module is required. You can send promotional and transactional SMS & emails to your diners.
5. Manage Inventory & Supply Chain effectively:
inresto SCM module is a robust inventory management tool that maps the stock and items in real-time, sends alerts when you are about to run out of raw materials in your kitchens. It also helps in reducing wastage.
All this and much more benefits are awaiting you at half the price!
Don’t miss out on the above listed benefits. There cannot be a better time to get inresto’s complete restaurant management software for your restaurant when it is available at a flat 50% off.
Customers in the 21st century give considerable importance to the sustainability efforts of brands and restaurants are no exception. As we are experiencing environmental damage at an unprecedented rate, the need for adopting technology for improving restaurant sustainability has grown manifolds. This is why, regardless of the restaurant’s size, a plethora of brands continue to invest in restaurant technology for sustainability.
Before moving on to other examples of technologies required for boosting sustainability practices, let’s go through some of the statistics to back our claim:
Why is Restaurant Sustainability Even Required?
As per Nielsen’s Global Corporate Sustainability Report, 73% of millennials and 66% of customers prefer sustainable brands. Not just that, they are happy to pay a premium price for it! These statistics solidify the need for prioritizing your sustainable restaurant operations in order to win the hearts of your diners.
According to an estimate by savethefood.com, 83% of non-utilized food in American restaurants is wasted. Another sad reality is that it costs approximately US$ 25 billion for restaurant businesses in America due to food wastage. According to the same report by savethefood.com, restaurants can save almost US$ 8 for every dollar they invest in sustainable operations, particularly food-waste reduction.
What to Include in Your Restaurant Sustainability Plan?
Some of the factors considered in the restaurant sustainability plan include, but are not limited to, reducing waste, environmental contamination, and environmental footprint. For instance, many companies such as ‘Restaurant Technologies’ offer oil disposal systems designed for reducing oil waste. Similarly, they repurpose animal feedstock and biodiesel through their oil recycling system. This is just one example of how technology can be leveraged for sustainability plans.
Take a look at other examples that are transforming the landscape of restaurant technology for sustainability goals:
1. Use Payroll Software
One of the best examples of how technology is employed for sustainability is that of payroll and scheduling software. With the help of this technology, it has become a lot easier to conduct payrolls, schedule and hire. By doing so, restaurants save enormous amounts of paperwork. Such end-to-end management systems have become indispensable in today’s restaurant business.
Declining areas of forest cover is the primary cause of global warming. Therefore, less paper utilization and wastage can be achieved by investing in an appropriate payroll & scheduling software. If you are a restaurant owner, choose a software which is mobile-friendly and cloud-based. There is no requirement for paper tax forms, paper checks, and paper pay stubs!
2. Role of Inventory Tracking System
“Food production is responsible for a quarter of all greenhouse gas emissions”, says a study done by the University of Oxford. Due to population explosion and thereby more mouths to feed, this problem seems to get worse with time. A staggering proportion of food waste is generated by restaurants and poor inventory management is the leading cause of it.
In order to scale-up your sustainability measures, investing in an inventory tracking software, such as inresto’s Supply Chain Management Tool, is a great decision. This restaurant technology for sustainability will allow you to make suitable purchasing decisions. For instance, if an ingredient is not that popular, you can decrease the amount of purchase. On the other hand, you can purchase the most sought-after ingredients in bulk. Such a strategy will minimize the food wastage generated by your restaurant.
inresto’s SCM dashboard allows you to manage invoices, sales estimation, production, menu management, and inventory management.
3. Upgrade Your Equipment
Have you been using the same kitchen equipment in your restaurant for many years? Then it’s time to upgrade. Investing your pecuniary resources into high-efficiency modern kitchen equipment will result in considerable energy-savings for you. Moreover, energy-efficient equipment will offer great performance and thus support your restaurant sustainability plan. Examples include smart refrigerators, high-speed and multi-function ovens.
Another great way to get rid of paper is to install kiosks in your restaurant. Interactive kiosks with features such as click-and-display descriptions, booking systems, and interactive maps will be incredible for your restaurant’s sustainability program. Digital displays eliminate the need for reprinting everything. Besides, they are great for engaging your diners!
For this reason, ultra-thin bezel video displays have started to show up on the storefront windows of some leading restaurants. Through inresto’s digital and contactless restaurant menu, your diners can place orders without having to download any app!
5. Implement a Digital Feedback Solution
Restaurants have long been using paper comment cards for gathering the feedback of their valuable guests. However, most of the time they are ignored causing sheer wastage of paper. Instead, you can leverage restaurant technology for sustainability by using digital feedback solutions. TripAdvisor and Yelp are some of the famous online review sites which can help you with the feedback.
In addition, emails and social media are great channels for fetching customer’s feedback as digital marketing is swiftly gaining prominence. You can opt for inresto’s Feedback Management solution to utilize smart engagement tools, get immediate alerts, communicate with diners, and customize feedback forms!
Leverage inresto’s smart customer feedback management tool which will help you enhance customer engagement and retention. You can access detailed reports about your restaurant’s performance using this tool.
6. Minimize Water Wastage
Restaurants need to emphasize minimizing water wastage which would result in numerous economic benefits. You can free-up significant financial resources by saving up on electricity bills (motor pumps), water bills, and the energy incurred on reheating water. APANA offers an intelligent water management solution which would allow your restaurant to optimize water usage.
It leverages the Internet of Things (IOT) technology to eliminate waste by sending automated alerts. With inresto’s SCM, you can easily keep track of resources and how much of them are being wasted in order to make further decisions to save them.
7. Invest in Renewable Energy
Different elements of the restaurant business such as natural gas, propane, and electricity cause greenhouse gas emissions. Moreover, supply chain activities and employee commuting contribute to greenhouse gas emissions. This is why it’s extremely important to calculate the carbon footprint of your restaurant. You can also outsource this task to another company.
In addition, you should install on-site renewable energy sources such as solar cells which will pay off in the long run. Make substantial investments in the recycling system to cut down wastage. Renewable Energy Certificates (RECs), aggregate energy providers, and direct access energy providers will allow you to curtail greenhouse emissions.
Conclusion
Those are 6 reasons why you should invest in restaurant technology for sustainability. Consumers love the idea of contributing in some way towards a better future for the planet. These are just baby steps for tackling waste and eliminating paper. With technological advancements, this list will keep getting updated in future.
With restrictions being eased around the world, all businesses including restaurants are opening after the long haul. However, people are still wary of public dining and hygiene and sanitation, and these factors remain the top concerns for diners. So, as a restaurant owner, you need to employ the best cleaning practices in your restaurants to ensure your clients can dine carefreely and your business runs smoothly.
With the rapid spread of the coronavirus, cleaning your restaurant is no longer enough! You need to sanitize it thoroughly using several steps and multiple times to ensure zero transmission at your workplace. Regular sanitization with disinfectants is necessary at all surfaces that the food meets and that includes the counter, the utensils, and everything else.
We’ve compiled a set of guidelines to help you manage your business safely by utilizing these restaurant cleaning best practices.
1. Social Distancing is the New Norm
Always ensure you follow social distancing forms. You can rearrange the eating arrangement at your restaurant such that it follows strict social distancing measures. As a safety measure, always ensure that your restaurant is not over-crowded. After a huge setback, we understand how important it is to attract more and more customers to get your business up and going. However, remember that overcrowding can increase the risk of infection and drive away potential customers.
Using the inresto Guest and Reserve app can help you handle capacity management so that you can handle this issue seamlessly. Further, provide sanitation and conduct thermal scan facilities for your customers especially at the point of entry.
2. DIY, It’s Easy!
If the DIY approach to restaurant cleaning best practices sounds too much work for you, hire companies offering cleaning services that focus exclusively on a deep-clean sanitization of your workplace. Do your research, talk to people in your circle, and find out the best team of professionals for disinfecting your restaurant. Enquire what cleaning products the company uses and invite them for a discussion. Then, you can discuss your requirements and find out whether they are the best fit for the job.
3. Get the Staff Onboard
Train your entire staff for working in the present pandemic. Your team must follow all safety guidelines to the letter to keep your customers and their selves safe from any risk of transmission. From knowing how to clean your restaurant to maintaining social distance while booking and delivering orders, make every staff member undergo additional training to conduct business safely.
Personal protection equipment, especially the mask must always be worn. With asymptomatic cases becoming more and more common, a mask is the need of the hour to protect your employees from unforeseen risks.
4. Self-Service, Aye Aye!
Eliminate self-service features at your restaurant. You need to avoid situations like buffets where the same utensil is handled by several people as it multiplies the risk of transmission many times. Going digital with your menu is also a good idea as the customers would be able to choose their order digitally on devices and hence manual contact is minimized.
5. Slow and Steady
While employing these restaurant cleaning best practices will provide a safe carefree environment, they will be efficient only if they’re conducted on a regular basis. So, create timetables for disinfecting your restaurant and do it on a daily, weekly, and monthly basis as you increase the extensiveness of the disinfection process.
You can also minimize the items available on tables and disinfect the table and chair between sittings. This way, you are eliminating the scope of the virus right at its origin and making your safety measures much more efficient.
6. Every Surface Matters
Common points of contact like the door handle and cash machine should be disinfected after every use. The surface of our fingertips can pick up the virus easily and spread it to all the surfaces it encounters. Hence, take all possible precautions from your end to employ the restaurant cleaning best practices.
Further, make your customers realize that their safety and good health is your top priority. When customers see the extensive sanitisation regime being religiously followed at your restaurant, they are bound to return as well as recommend people in their social circle to try out your services. Establishing that public confidence and trust in your customers is the best marketing strategy you could employ at this time.
7. Keep the Trash Out
Some other sanitisation measures you should take:
Make sure that the restrooms are cleaned at regular intervals.
Provide alcohol-based sanitisation as well as liquid hand soaps in the washrooms.
Vacuum the floor regularly.
Take out the trash at fixed intervals.
When you talk about how to clean your restaurant, it is essential to consider all areas and not just the ones food essentially comes in contact with.
8. Hand Wash – The Perfect Precaution
Encourage regular hand wash and sanitisation among your staff and make sure these are regularly re-filled. Install sanitisation points at several places inside your kitchen. Kitchen equipment like the coffee machine, the fryer, the microwave, and the fridge should be continually wiped with either disinfectant sanitiser wipes or with a normal cloth and disinfectant.
9. Good Health = Good Business
Ensure daily temperature and health checks for all your employees. Keep a chart of their health and identify the potential cases. With the season of the flu and cold and cough beckoning, it is essential to ensure that all your employees are in perfect health and not potential carriers of any infectious disease themselves. To keep your customers safe, you should hence focus on keeping your staff safe and healthy primarily.
10. Now, You’re Open for Business!
These simple guidelines will be sufficient to know how to clean your restaurant when you open a business. In the post-pandemic world, adhering to these precautions will create a healthy and secure environment and encourage potential customers to dine at your restaurant without worrying too much.
So, convince your audience that you’re following all safety guidelines to perfection and ease them into a memorable dining experience at your restaurant. Safety and precautions are the primary concerns for potential diners right now and the situation will remain the same for at least a few more months. So, resume business with these guidelines and you’re good to go!
The restaurant industry is one of the most coveted business sectors and not one without much competition. This gets even more challenging when a restaurant brand enters international markets and caters to a different customer set.
The Sugar Factory’s Dubai outlets, known the world over for its celebrity-endorsed Couture Pops, a Hollywood A-listers favorite hotspot, faced the challenge of streamlining and processing various incoming orders from multiple sources.
They needed a solid restaurant POS system that streamlines and organizes their operational tasks—consequently letting them cater to other aspects of running a successful restaurant. And this was made possible by inresto Point of Sale that solved an array of problems.
Robust & advanced Cloud POS – in sync with the need of the hour
inresto POS is a cloud-based system that allows a restaurant to operate on remote server access from anywhere using a stable internet connection instead of a traditional POS system that requires an on-site setup and stores data on a local server.
Additionally, this cloud POS system didn’t just print KOTs. It integrated with the Customer Relationship Management system (CRM), Loyalty programs, Inventory Management, and Analytics to provide data in one place, reducing manual labor and increasing operational efficiency. This centralized system provided a comprehensive overview of incoming orders, order queue, reducing order related errors, streamlining their pipeline, and increasing turn around time.
Traditional or legacy POS systems in the restaurants required manual server updates. This is more time consuming and requires constant training of staff members. Our Cloud POS took care of this challenge by enabling real-time live updates, which reduced upgrading costs and helped the restaurant always operate on the latest version of the software.
Secured system & Low-cost solution
As the name suggests, the processed data was being stored in the cloud by the system. So there was no need for local or physical data storage items. Additionally, the POS system updates happen in real-time, requiring very little or no human intervention and regularly enhancing their POS system.
Another important aspect is that inresto Cloud POS allowed them to continue processing transactions even if there was a loss of internet connection. There was no scope of data loss as it all synced up as soon as the system goes back online.
Additionally, inresto’s Cloud POS helps scale and expand the operation to multiple outlets without any need for up-gradation, saving a mammoth amount of unnecessary expenditure.
Accessibility & analytics on the go
The most intriguing feature is access to all their data from any remote location. So their stakeholders and senior management, even outlet managers, could check the restaurant analytics like incoming orders, bill values, etc., without being physically present on-site.
inresto’s Cloud POS also provides sales data right into your phone, making it all the easier to monitor business. This, in turn, helps boost staff productivity, increases table turnaround time, and ultimately amplifies revenue.
The overall eagle eye approach helps track inventory better and allows the restaurant to focus on operational efficiency.
Saudi Arabia’s Food & Beverage industry is the largest in the Middle East region and has a valuation of about $45 billion. A forecast by The Saudi Arabian General Authority for Investment (SAGIA) reported that by 2024 the expenditure on food services is expected to grow by 6% per annum. This particular industry reportedly contributed 10% to the Gross Domestic Product(GDP) in 2018 alone, which emphasises its importance and impact on the overall economy.
Let’s look at the four major F&B trends to watch out for in The Kingdom of Saudi Arabia which will continue to shape the growth of the industry.
1. Focus on an enhanced dining experience
An increased focus on enhancing the dining experience caused due to sudden behavioural changes will push fast casual dining set up into the forefront. These changes will come into force as more and more consumers look to experience a safer fast food dining format
With a spotlight on experience coupled with convenience, the Kingdom will witness a shift from the present closed space food courts in malls, to a range of open space food halls, market places and other dining & entertainment options.
2. Arming up with technology
The major reason behind the restaurant industry, both organised and unorganised, growth by leaps and bounds will be due to the emergence of restaurant technology. Restaurant technology adoption rate is set to grow by 10X times in the Saudi market.
As technology gets more accessible and easy to use, it will start to become a necessity as opposed to just being an accessory. The primal reason behind this will be increased customer demand and preference for restaurants equipped with such technology.
For restaurants, one of the primary objectives will be seamless operations and reinventing their dining experience, and this will be made possible by inresto. It’s front end & back end restaurant technology provides the best user experience and helps restaurants boost their revenue
Our array of transformative tech services that includes – website building, digital valet, digital menu, digital payment, POS, SCM, campaign management, table management, digital feedback and loyalty is set to take the middle east market by storm.
Consumers worldwide are gaining awareness about their health & wellness, the same will have a trickle-down effect on the people of The Kingdom. This will directly impact their food choices leading to an array of new demands which is set to grow by 4X times.
This process has already taken effect as we see more and more fast-food chains already in the market introducing more healthy menu items. A more prominent proof is new & standalone brands emerging with the concept of healthy eating alone. This provides an opportunity to capitalize on the health-conscious consumer, and cater to an untapped market.
4. Reinventing their service style
While in dining restaurants will pick up pace, a new business model – Takeaway is set to take the centrestage and grow at 2X rate.This pushes the restaurateurs to reimagine and replicate their service style in this new model. Restaurants will need to curate a Takeaway only menu that consists of food items that are travel friendly.
To further elevate their customers’ experience they will have to invest in sturdy packaging materials that prevent the food from spilling or getting damaged.The packaging will also need to share safety & prevention related information like temp of cook/staff etcs.
5. Home Delivery & Cloud Kitchens
While more and more people step out of their homes to enjoy a dining experience, the market for home delivery will continue to grow at a steady pace. A very important development will be the emergence of delivery-only concepts, i.e cloud kitchens. Data reported by Statista has indicated that cloud kitchens are expected to grow at 12 per cent CAGR through 2024.
Cloud kitchens let the restaurateurs cater to the needs of customers who are still wary of stepping out. This business model, which is essentially internet-enabled kitchens with better tech capabilities, have comparatively lesser overhead costs and generate more returns on investments. Without the seating limitation, and lesser rent prices they just need a quality chef, travel-friendly menu items, and a robust order management system to operate seamlessly.
These are some of the trends that will impact the rapidly changing F&B industry in Saudi Arabia. Drastic behavioural changes & increase in young working professionals are expected to contribute towards the evolving F&B market. This will receive an additional thrust when the tourism and entertainment industry picks up pace as travel bans get lifted.
What is the definition of an ideal partner? There is none. But there are definitely certain traits that make one the companion of your dreams. We have officially entered the month of love, and everyone knowingly or unknowingly craves love. A companionship that is trustworthy, harmonious, giving, and enriching. Just like your ideal life partner, inresto brings to the table the traits of a perfect restaurant partner for you:
1. I’ll never let you be alone.
We all have those long days when we need the comfort of a partner. When we just don’t want to be alone and want someone to fill the emptiness. Similarly, inresto’s Campaign module doesn’t let your restaurant be alone. Like an ideal partner, our campaign module works its charm and keeps bringing back the diners through easy & effective marketing campaigns.
2. I promise to maintain good communication.
What is the foundation of any relationship? Open communication. Things left to ambiguity can sometimes lead to misunderstandings. Honest and transparent communication helps you understand our partner and their needs better. For a restaurant, understanding your diners and their needs is of utmost importance. With inresto as your partner, you can quickly gauge your diner sentiments and work on the gaps by collecting personalised feedback. And it takes two to work in a relationship; therefore with inresto’s Feedback module, you can train and keep track of your staff’s performance basis the feedback received.
3. I’ll always fill the gaps for us.
Everyone wishes to build a home of their dreams with their partner, and we want to fill it with things to make it a “home”. An ideal partner never lets you do things alone; they keep track of everything to make it an efficient innings for both.inresto’s SCM module gives you #powercouple goals where you can keep track of the inventory and stock while minimising wastage.
4. I’ll be the one you can rely upon anytime.
We all need a partner we can rely upon for all our needs. A go-to person with whom we can share anything and trust blindly. No one wants advice from ten different sources; we all long for that one reliable source. As a restaurant, what can be better than a partner to manage billing, track order queues, customise offers & assess reports, all on one platform. With inresto’s POS, you can easily access orders from different platforms at one single dashboard, be aware of any pilferage and theft, make advance menu management, among others.
5. I’ll always keep the trust between us.
From sharing a special bond to a pact that can never be broken is the sign of a true partnership. An ideal partner is the one in whom we can confide anything and everything and start a new world. Similarly, with inresto’s Guest & Reserve module you can easily take reservations online while reducing the table turnaround time. You can also be assured of the data gathered of the diners that the same will be maintained safely and with utmost security.
6. I’ll be as loyal as a dog.
Loyalty is the hallmark of any relationship. A relationship is perfect when each partner has something to offer. With inresto’s Loyalty program, you can offer your diners great deals from time to time to keep them coming back to your restaurant.
7. I’ll make everything worth an experience.
When you are with your ideal partner, they make every moment of the relationship an experience to cherish forever. It’s a fairytale you would want to relive every day. We promise to make the dining experience of your diners so smooth that they would want to visit again. With an intuitive interface, customisable and QR code-based digital menu, cross-selling promotion options, we promise this will be a perfect partnership with inresto’s DineIn.
Through thick and thin, I promise to stand by you no matter what. Like an ideal partner, inresto ticks all the boxes in your checklist to become a successful restaurant. Let me take you out by giving you a free demo of what all I can do for you (inresto products).
For millions of people around the globe, it’s the day to celebrate love by buying gifts for their loved ones. In fact, on an average most eCommerce websites facilitate transactions up to INR 20 Cr in the first two weeks of February. This tells us that these days people don’t even wait till the 14th of Feb to do something romantic. The plan begins at least a week prior.
And this is all thanks to the beautifully crafted digital advertisements and promotions that are shared with the customers.
So, why wait up? Take charge and make it happen for your business.
Here are four digital marketing tactics that will help your restaurant business flourish during the week of love.
1. Build a robust online presence
While most restaurants have a digital presence through a website, there are still some who haven’t joined the bandwagon. If your business is one of them, then don’t wait up anymore. Get a digital address for your restaurant. This needs to be sleek, user-friendly, and easy to navigate. Let your customer scroll through and discover the menu, hours of operation, and the feature to book a table for their special day. And inresto’s Online Order makes that easily possible.
Additionally, get professional pictures of your restaurant space, food and your staff taken and published on the same. Since people are still worried about the pandemic, reassure them by showing the necessary measures you are taking. This will give potential customers a sense of intimacy even before their visit to your restaurant.
2. Optimise your SEO for Valentine’s Day
One of the most essential aspects of any restaurant’s digital marketing during a special occasion like valentine’s day is their search engine optimization. SEO is the one that gets desirable traffic to your website and ultimately to your restaurant seats. When someone types, “romantic restaurant near me”, your SEO rating will determine if they will find you and how quickly.
How can you do this?
Publish a blog on your website with engaging content
Collaborate with other popular web pages that list top romantic restaurants and get back
Make sure your address and book a table option is present across all the webpages
3. Get loud on social media
Most of your customers spend roughly around 07 hours online in a day. They consume content day and night. So digital marketing without a social media strategy is injudicious. Social media not only gives you an opportunity to garner more followers, but it also provides an opportunity to share your offerings at no cost or a very low cost.
For example, this valentines day you can share social creatives that focus on special offerings for couples, how your restaurant is prepping with valentines decors, etc,. The key is play with strong visuals and get your message delivered through crisp communication.
Alternatively, you can launch paid marketing campaigns through your social media as well as popular restaurants discovery platforms and their social media, like Dineout. This helps you reach a wider audience based on various parameters like age, gender, location and more.
4. Collaborate with Social Media Influencers
Social media influencers are those who have established credibility within certain industries or demographics, and as a result, often have thousands, if not millions of followers. And your customers make up a large chunk of their audience. So it’s imperative that you partner with food related content creators and promote your offering in their own quirky ways.
This way you know you are targeting the right audience and getting the most out of your marketing efforts.
So get started on those Valentine’s day preps, and select ideas that you think will be a hit for your restaurant. Aren’t you already excited for D day? You can get creative and wild with your ideas and put up a great show, but it is not good enough unless your customers know about it. So get social this valentines day!
UAE has been home to innumerable restaurants by celebrity chefs, interesting concepts that are a tourist attraction in Dubai, Saudi Arabia, and the Middle East never disappoint when it comes to food and the restaurant experience there. Shopping and food have been the top entertainment activities for the citizens there as well as the tourists.
With so much talent in hand, the hospitality industry is reaching heights. As any business grows, development and success require more attention to detail and a proper management system. In such scenarios, technology becomes your best friend, and you can trust it to carry out operations smoothly which are free from any human-error.
Along with the rest of the world, the restaurant industry has witnessed a technological revolution in the past few years. From digital ordering kiosks to online menu, the middle east market has also adopted the restaurant tech to run smooth operations and serve the diners safely & efficiently.
Here are the top restaurant technology trends that the middle east market has embraced & will continue to use:
1. Online Delivery
The rise in the disposable income of individuals, a young population, along with strong internet connectivity, have together given a boost to the online delivery business of Saudi Arabia.
It has been on a massive rise for the past few years, and it is not going anywhere anytime soon. In order to be in the trend and keep the restaurant revenue on the rise, you as a restaurateur must partner with delivery platforms and aggregators. This will help you increase your online sales and attract a larger customer base.
When you have integrated with various delivery platforms, you need a smart restaurant management system that helps you map all your online orders in one place like inresto POS. Following trends is one but doing it smartly to your benefit is where the key to success lies. Therefore, with the help of inresto Online Order, a restaurant can easily have a website to take online orders and own the customer data to their benefit.
2. Going Cashless
Digital payments are the new-age convenience that has eased the world of finance. You can forget your wallet at home, forget to go to the ATM & still make transactions via your phone.
Cashless payments are growing at a faster pace in the UAE restaurant market. Over 80% of the point of sale payments made with one of the largest banks in the UAE are now cashless as per Emirates NBD’s latest quarterly figures.
There is nothing more putting off for the diners to find out that a restaurant does not accept any mode of cashless payment.
3. Customer Relationship Management
Any brand’s strength lies in its band of loyal customers. The stronger and bigger the pool of customers, the better it is for any business. With the increasing competition of restaurants in Saudi Arabia, technologies like inresto feedback, inresto loyalty, and inresto campaign can help the restaurant retain customers.
Feedback helps you know your customers’ unbiased opinions of your services. This helps you constantly alter your services according to the likings of your customers and keep a track on the staff’s performance. Apart from that, it also offers an instant grievance redressal method that allows you to gain your diner’s trust back in case of any mishappening.
Loyalty helps you create personalized loyalty programs based on individual diner needs. This way, you can gain an edge over other restaurants that are not catering to the individual needs of the diners and help you retain the footfall thus boosting the revenue.
4. Marketing Solutions
Any great restaurant is great only when it can convince the audience that it is great through the art of marketing.
The importance of marketing has grown worldwide with the digital world expanding. Since a major chunk of the audience browses restaurants on the internet before visiting, an online presence and social media marketing become crucial for every existing brand out there.
inresto Online Order solution helps you create your online presence and let the customer’s order directly from your website and/or social media pages.
Restaurants invest considerably in a complete restaurant marketing solution like inresto Campaign. A module that will help you run personalized and customized marketing campaigns from the customer data gathered through a feedback system or Digital menu. It also allows you to run outlet based, visit based and spend based marketing campaigns.
5. End-to-End Restaurant Management Solution
There is nothing like an end to end restaurant management solution that can help you handle the front of the house as well as the back of the house operations from one platform.
Orders from different platforms can be handled from one centralised system i.e POS. This way, any restaurant is able to manage operations seamlessly.
As mentioned at the beginning, a growing business comes with growing responsibilities and double work. To fulfill your commitments without error and delay, a centralized management system world wonders. It also provides detailed reports of sales, stock, marketings, and all operations. You can ensure tight control over your restaurant operations remotely as well!
The best dishes need the best ingredient. Be the flavour of the season by integrating the latest technology trends at your restaurant!
The first month of 2021 has been kind to businesses. The launch of the vaccine and things getting back to normal has brought a great sense of relief for restaurateurs and other business owners. We indeed have more to look forward to in the coming months.
And we are here to add one to the lot with inresto Superstar, Jan 2021, where we celebrate restaurants like you, which remained the favourite among the diners and provided the most tantalizing dining experience.
Your diner first approach makes us keep you forward every time we think of top dining services across India. As your long-standing restaurant technology partner, we are here again with the inresto Superstar initiative to acknowledge the efforts & outstanding services you deliver to your beloved diners.
What is ‘inresto Superstar’?
A monthly initiative to identify and recognize the phenomenal dining experience provided by our partner restaurants using inresto’s product suite. It is an effort to celebrate the unrelenting spirit of restaurants across the country! Restaurants spread laughter, moments of joy and create memories for a lifetime for millions of people. And to make that possible, it takes a dedicated staff and the right technology to streamline all the restaurant operations.
We are here to celebrate a few of such incredible restaurants & applaud their efforts with inresto Superstar.
Raising a toast for all the winners of Jan 2021! Check out the superstars here:
1. My Bar Square, Delhi
Located at the heart of the national capital, New Delhi, it is a one-stop point of leisure and unwinding for backpackers and tourists.
It offers a variety of drinks, a budget-friendly menu, and music to groove on. An elegant, high-ceilinged restaurant, it is the perfect spot to chill with a cocktail and mocktail bar and multi-cuisine menu.
Reaching out to their favourite diners, My Bar Square increased its campaigns by 95% and reached a net NPS score of 4/5 with the inresto product suite.
2. Social, Thane, Mumbai
This new restaurant at Thane dons a distinct design identity synonymous with the ‘city of lakes.’ The aesthetic and decor aim to take you on a historic trip to the past. The outpost depicts how traditional places to chill are to be experienced.
Getting people to experience their new outlet, Social, Thane, increased their diners visit by 93% using the inresto product suite.
3. Bombay Brasserie, Chennai
Bombay Brasserie serves the most relishing North Indian and Modern Indian cuisine at prices that do not burn a hole in your pocket. The chefs make sure to cater to different people in the most authentic way, offering an eclectic selection of ingredients that infuses the familiar with the unexpected. The subtle and calm ambiance adds the remaining charm to the place.
This restaurant proved to be the true superstar by reaching an NSP score of a whopping 4.5/5 and winning their diners love.
4. Brahma Brews, Bangalore
This famous brewery in India’s tech city with sunny terraces serves food that compliments the brews that are a unique combination of flavors. It provides the perfect getaway from the bustling traffic and busy streets. It’s a breath of fresh air in our lives full of hustle.
Using inresto product, the feedback intake at Brahma Brews, Bangalore, increased by 85%, and they reached a positive NSP score of 4.4.
5. Platform 65, Hyderabad
This multi-cuisine family restaurant resembling a toy train serves lip-smacking food from Chinese, North Indian, Andhra, and Telangana cuisines via innovative locomotive trains on your table. The enticing ambiance never fails to grab the diners’ interest, and the food takes away their heart.
This restaurant in Hyderabad increased its reservation rate by 95%, and its diners increased by 98%.
6. Ozora, Kolkata
Offering a magnificent & world-class ambiance, the restaurant serves the best of both worlds – 1. Delectable cuisines- North Indian, Continental & Chinese, which is also 2. Budget-friendly.
It brings you an unparalleled hospitality experience in the City of Joy.
They managed to increase their feedback intake by 95%, which led to a positive NSP of 4.
A big congratulations to all the superstars! We are happy to have helped you raise your revenue, increase productivity, and improve efficiency. We wish you continued success and happy diners all year long. 🙂
Keep reaching your restaurant business goals and continue to raise the bar for fellow restaurateurs with each passing year.
